PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Calvin Harris to perform immersive TikTok concert

Calvin Harris will be playing his first-ever virtual concert, streamed on TikTok LIVE.

The show will take place next Friday (13 January) at 8 pm GMT, and will be broadcast on Harris’ official TikTok account and in Europe and Asia on PICO.

The gig will feature Harris performing as a virtual avatar and “will take fans on a musical journey through Calvin’s virtual universe, featuring audio-reactive visuals in a nature-inspired luminous world”.

“The gig will feature audio-reactive visuals in a nature-inspired luminous world”

“It’s an honour to host Calvin Harris’ first ever virtual concert, which will push the boundaries of what is possible for artists going LIVE on TikTok and PICO,” says Paul Hourican, global head of music operations at TikTok.

“Calvin is a globally acclaimed DJ and performer, responsible for some of the biggest electronic hits and headlining massive international festivals. We’ve loved working with Calvin, Mark and the whole team as well as Wave and PICO to create this experience, which is going to be a special moment for the global TikTok community.”

Harris adds: “I’m so excited to kick off such an innovative music series with Wave, PICO and TikTok and can’t wait for fans to experience my first-ever virtual concert.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

TikTok to stream Bicep’s Alexandra Palace concert

Bicep’s upcoming sold-out headline show at London’s Alexandra Palace is to be broadcast live and in full on TikTok.

The electronic duo will deliver their biggest-ever headline shows at the 10,400-capacity venue on 2 and 3 December, with the first night aired on their official TikTok channel (@bicepmusic) from 9 pm GMT.

The stream will be produced by PIXL and will include both on and off-stage footage, as well as four new songs.

The broadcast is part of TikTok’s #ElectronicMusic Presents series, capitalising on the popularity of the platform’s #electronicmusic hashtag which has amassed more than 3.4 billion views.

“Bicep are one of the most revered electronic acts to emerge from the UK in the last 10 years”

Bicep will become the face of the #ElectronicMusic campaign during December, following artists including Nia Archives, piri & tommy, and Shygirl.

TikTok this year partnered with festivals including Parookaville and Amsterdam Dance Event as part of its mission to support electronic and dance music on the platform.

“This LIVE is a huge moment for our #ElectronicMusic campaign on TikTok,” says Kira Ashwin, UK label partnerships at TikTok. “Bicep are one of the most revered electronic acts to emerge from the UK in the last 10 years and are an inspiration to aspiring producers and DJs up and down the country.

“This is set to be one of their biggest productions ever, and it’s an absolute pleasure to work with Bicep and their team to reach fans around the world who missed out on tickets to the sold-out show.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

TikTok ups Paul Hourican to global head of music ops

TikTok has promoted Paul Hourican to global head of music operations.

The London-based executive joined the business in November 2019 as head of music operations for the UK and Europe.

During his time at the ByteDance-owned platform, Hourican has focused on the major music markets across Europe and has taken responsibility for music strategy and its execution in the region.

Hourican will now lead a team to coordinate the company’s music campaigns globally, including its work with artists and labels.

Prior to joining TikTok, Hourican worked as the head of international artist marketing at YouTube, in New York, between 2017 and 2019.

He was a music curation lead at the platform prior to that, between 2015 and 2017.

Hourican will now lead a team to coordinate the company’s music campaigns globally

Before he worked at YouTube, Hourican was the head of talent and music at MTV UK in London.

Announcing his new role in a LinkedIn post on Thursday (29 September), Hourican said: “More to follow, but very excited and grateful to be taking on a new gig at TikTok as global head of music operations.

“It’s truly a privilege to come to work every day with such an incredibly talented and passionate group of teammates, so I’m beyond excited for the journey ahead, to continue supporting our incredible partners and our artist community and to make some new friends along the way.”

Meanwhile, Isabel Quinteros Annous has been upped to global lead of music partnerships at TikTok.

Quinteros Annous’ staff will collaborate with regional music teams across all territories to amplify key campaigns and tentpole events, as well as maximise artist opportunities across all of parent company Bytedance products.

Quinteros Annous, based in Los Angeles, previously held roles at the Chamber Group, PMK-BNC, Rubenstein and 5W.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.</em

Ticketmaster partners with TikTok for in-app purchases

Ticketmaster has teamed up with TikTok to launch an in-app feature that enables users of the short-form video platform to discover events and purchase tickets directly through the app.

The feature will allow creators such as artists, promoters and venues to add destination links to their videos, though the feature will only be available to select creators at first and scaled to more users over time.

Eligible creators can now select the “add link” after tapping and selecting the new Ticketmaster option before posting a video. Creators can then search for any event on Ticketmaster and then select “add to video” to add the link.

Once creators share their video, it will display the event link on the bottom-left to allow viewers to click and purchase tickets via an in-app browser.

The partnership will “empower event organisers and creators to reach ticket buyers in a whole new way”

The feature matches users with events they might be interested in based on their preferences. If users find something they are interested in, they can see if their friends have matched with the same event.

A spokesperson for Live Nation-owned Ticketmaster said the partnership will “empower event organisers and creators to reach ticket buyers in a whole new way”. TikTok has more than one billion monthly active users.

The likes of Demi Lovato, OneRepublic, Usher, Backstreet Boys and WWE have already begun using the feature.

The partnership comes five months after Ticketmaster teamed up with Snapchat to allow users to find live events via the app’s Snap Map feature. It also follows Live Nation partnering with Snapchat for AR experiences at events.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Montreux Jazz Festival partners with TikTok

Montreux Jazz Festival has announced a UK and European partnership with TikTok for the festival’s new music initiative, MJF Spotlight.

Launched in 2021, MJF Spotlight was created to support emerging artists and new music with original content creation and live performances. MJF Spotlight will release a series of live performances under the name The Road To Montreux, showcasing emerging acts, as part of the partnership.

TikTok has also been named an official partner for the 2022 edition of the legendary Swiss festival, which returns to the Lake Geneva shoreline for its 56th edition from 1-16 July. TikTok will collaborate with the festival’s talent team to identify the most promising rising stars and provide them with a platform to reach new audiences.

The Road To Montreux will feature six live showcases throughout the year that will be livestreamed via TikTok and on Montreux’s own channels. The showcases will be filmed in Zurich, with stops in Berlin, Hamburg, and London, before ending at the Montreux Jazz Festival. Additionally, Montreux will offer artists from MJF Spotlight the opportunity to perform on the MJF Spotlight stage at the 2022 festival.

“Our passion is enabling artists of any genre take their music and passion to the next level”

“Artist discovery starts on TikTok and at Montreux Jazz Festival,” says Michael Kümmerle, TikTok’s head of music operations Germany, Austria and Switzerland. “Same as for MJF, our passion is enabling emerging artists of any genre take their music and passion to the next level. We cannot wait to see how the next rising stars will be unleashing the interactive potential of TikTok LIVE or create entertaining content to inspire new and existing fans.”

Each month, MJF Spotlight supports one specially selected artist with exclusive digital content and live shows internationally. Previous MJF Spotlight artists have included the likes of Priya Ragu, who released two live music videos from 2021 festival performance, as well as a two-track live EP via DSPs.

MJF Spotlight is organised through the festival’s subsidiary media company Montreux Media Ventures (MMV). Launched in 2019, MMV was created to evolve the festival from an annual event into a sustainable company by creating quality content all year round.

“Like TikTok, we are passionate about music,” says MMV CEO Nick Bonard. “Leveraging the festival’s legacy of supporting young artists, MJF Spotlight offers new talent a physical and digital platform to showcase their music to new audiences. Together, TikTok and MJF Spotlight can supercharge the process of artist discovery through entertaining and engaging content. We are very excited to find new artists to highlight through MJF Spotlight this year.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

TikTok introduces direct tipping for artists

TikTok has unveiled a hub of new and existing tools that will enable creators to monetise their short-form videos.

The new toolset, dubbed Creator Next, includes the first direct-tipping function on the platform, allowing creators to receive tips directly from followers while keeping 100% of the money.

Payments are processed by Stripe, which allows creators to sign up and manage their earnings in a simple dashboard.

To be eligible for TikTok Creator Next, creators must be 18 years of age or older, meet minimum follower requirements (which can differ depending on region), have at least 1,000 video views in the last 30 days, have at least three posts in the last 30 days.

Creator Next also includes the new function Video Gifts – which allows creators to receive tips based on engagement with their non-live videos – and the existing tool Live Gifts which works in the same way for live streams.

TikTok’s new tipping features comes months after the viral short-form video app hit the one billion user mark

The package also includes TikTok Creator Marketplace, the official place on TikTok for brands and creators to collaborate, and the previously-introduced Creator Fund, which pays creators for their conten based on a number of factors.

Over the course of the global Covid-19 shutdown, virtual tipping – which is said to have originated in China – has been introduced on platforms including Spotify, SoundCloud and Encore Musicians as a means of helping artists and other creators make more money.

Instagram, Facebook and Twitter also offer tipping features to remunerate creators for their content on the platforms.

TikTok’s new tipping features comes months after the viral short-form video app hit the one billion user mark in late September. Prominent artists such as Taylor Swift, Lady Gaga, Dolly Parton and U2 have joined the platform in recent months.

Earlier this year, Ed Sheeran delivered a record-breaking live music performance on TikTok, garnering more than 5.5 million unique viewers.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Ed Sheeran smashes TikTok livestreaming record

Ed Sheeran has set a new record for the most-watched live music performance on the viral short-form video app TikTok.

The record-breaking live stream took place last Friday (25 June) at Sheeran’s home football ground of Portman Road, Ipswich Town, UK, as part of TikTok’s partnership with UEFA (The Union of European Football Associations) during the Euro 2020 tournament.

More than 5.5 million unique viewers tuned in to the singer’s hour-long TikTok live stream (dubbed the TikTok UEFA EURO 2020 Show) and the two replays the following day.

According to the platform, the show was the biggest-ever live music performance on TikTok, surpassing the 4 million people who tuned in for Justin Bieber’s Valentine’s Day TikTok live stream in February.

“The bar for what is possible within the livestreaming format has been creatively raised”

The spectator-free show, directed by Emil Nava and Hamish Hamilton, incorporated special effects, augmented reality and prominent TikTok stars. It also marked the live premiere of Sheeran’s new single ‘Bad Habits’.

“The TikTok UEFA 2020 Show was an incredible moment for our community around the world and a turning point for live music streaming,” says Paul Hourican, head of music operations UK TikTok. “The bar for what is possible within the livestreaming format has been creatively raised and it has been shown how big and ambitious TikTok can be for artists.”

Ed Howard, co-president of Sheeran’s record label, Atlantic Records, added: “For Ed, Grumpy Old Management and Atlantic, uniting and reaching their global fan base was imperative for the launch of their new campaign, as well as our close partnership with Paul and the entire TikTok team enabled us to achieve this goal in a uniquely creative way.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

High-profile artists invest in virtual live gigs company

A raft of high-profile artists including Justin Bieber, the Weeknd and J Balvin have invested in Wave, the world’s first multi-million dollar virtual entertainment platform for live concerts.

The platform transforms artists into animated characters via live motion capture technology that records their movements in real-time, while they perform on a virtual stage, customised to their style.

Fans can also create an avatar to join the free-of-game-play concerts shared via TikTok, YouTube, Twitch, Facebook, and other gaming channels, social networks, livestreaming platforms.

The Weeknd invested in the company shortly after his first concert on the platform, dubbed The Weeknd Experience, which aired on TikTok on 7 August.

The show was the company’s highest-profile project to date, drawing in two million viewers and leading to $350,000 in charitable merchandise sales, according to TikTok.

It was recently revealed that the Weeknd isn’t the only artist to invest in Wave this year and is joined by Justin Bieber, Jillionaire and J Balvin, who is set to headline Fornite’s Halloween event.

This year, the company has also secured content partnerships with Warner Music Group and Roc Nation and has locked in $30 million in funding from business moguls including artist manager Scooter Braun.

The company has hosted over fifty concerts and worked with more than twenty artists to date, including John Legend, Tinashe, Imogen Heap and Lindsey Stirling.

While many VR platforms stream pre-recorded concerts, the LA-based company, which was founded in 2016 and originally called TheWaveVR, is differentiated by its live performance and interaction.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Superfly partners with TikTok to support small businesses

Small Business Live, a virtual live music event organised by Bonnaroo and Outside Lands co-founder Superfly, is raising money for minority-owned companies founded by people of colour across the US.

The event, which is taking place on Saturday 20 June from 4 to 10 p.m. ET, will see acts including Brittany Howard, Leon Bridges, 2 Chainz and Brandi Carlile performing on-site at local small businesses.

All performances will be livestreamed through TikTok and also available via YouTube, Instagram, Facebook, Twitch, Twitter, LiveXLive and the publications of Bustle Digital Group.

Proceeds from the event will be donated to Accion Opportunity Fund, a non-profit that provides almost 90% of their loans to small businesses founded by people of colour. The fund also looks to support companies set up by women, as well as those run by immigrants.

Viewers will be able to donate via text with a special code that will be made available closer to the time. Fans can also donate on the Superfly website before and after the live stream, until 26 June.

“Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic”

“Entrepreneurs of colour are denied credit more often and charged higher rates for money they borrow to fund their businesses. We need to accelerate support to underserved businesses in order to reach our full potential,” says Luz Urrutia, CEO of Accion Opportunity Fund.

“This is a fun way to do something really important. Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic, the recession, and centuries of racism, xenophobia, and oppression.”

According to Superfly co-founder Rich Goodstone, around 3.5 million small businesses in the US are currently at risk of permanent closure due to the coronavirus pandemic. A “disproportionate number” of those at risk are minority-owned businesses, says Goodstone.

“We look forward to raising the profile of this issue by showcasing amazing music performances and the stories of small businesses across America that urgently need our support.”

Fans can to tune in to Small Business Live on TikTok, with a list of other ways to view the event available here.

Superfly’s Rick Farman was among those to invest in avatar-based virtual concert platform Wave last week, as the coronavirus pandemic continues to accelerate the puh towards digital forms of live entertainment.

Photo: Calquinn/Wikimedia Commons (CC BY-SA 4.0) (cropped)

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Facebook launches live events app Venue

Facebook’s new product experimentation team (NPE) has launched a new live event-focused app, Venue, a second screen for fans and expert commentators to discuss events in real time.

The release of Venue comes days after Facebook announced Collab, a short-form music video app that allows users to overlay as many as three recordings at a time to create remote musical collaborations.



Described as “the companion app to live events”, Venue acts as an interactive second screen for fans to comment on live events and engage with others watching.

Expert commentators such as journalists, artists, athletes or aspiring “fan-analysts” will host an in-app “venue” for any given event, providing commentary, posting interactive questions and polls and initiating short chats around specific moments.

Fans can join multiple “venues” to get different perspectives on the same event.

Facebook has launched a new live event-focused app, Venue, a second screen for fans and expert commentators to discuss events in real time

Notifications are sent out when a new “moment” is created, a short-lived digital opportunity for fan engagement at particularly interesting or memorable points in an event.

The idea, according to Facebook, is to facilitate a more efficient division of attention between the event and online commentary, as fans can “stop scrolling or searching to find the exact moment everyone is reacting to”.

Initially focusing on sporting events, Venue has partnered with the National Association for Stock Car Auto Racing (Nascar), making its debut alongside the Supermarket Heroes 500 race on Sunday (31 May).

Venue is available on iOS and Android in the United States. As with all NPE apps, Venue is experimental and subject to change.

Facebook, along with Instagram, is among social media platforms to increase opportunities for artists to monetise live streams during lockdown, allowing acts to charge for access to online performances and enhancing its tipping tool.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.