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Tickets for Good, a social profit organisation that offers healthcare workers affordable access to music and sports events, theatres and museums, has expanded into the Netherlands following successful launches in the UK and the US.
Companies including ID&T, Mojo Concerts, Greenhouse Talent and This is Live have supported the Netherlands launch, alongside ambassadors Robbie Williams and Hans Brouwer (founder MassiveMusic, Founding Partner A’DAM Toren).
Williams has also donated tickets to the cause, alongside artists such as Pixies and IDLES.
With more than 30 healthcare institutions joining the new platform, Tickets for Good NL reaches more than 150,000 healthcare workers. Meanwhile, the platform’s international network comprises more than 300,000 members and over 500 event partners.
Last year, Ticketmaster partnered with Tickets for Good to simplify the process for live event organisers to donate their tickets to non-profit workers, healthcare providers and teachers.
“Tickets for Good values and supports healthcare workers, who play an indispensable role in society”
The Dutch branch is led by Simone van Hövell (former HR Manager Amsterdam UMC) and Linda Holleman (former Mojo, ESNS).
In a joint statement, the pair said: “Tickets for Good values and supports healthcare workers, who play an indispensable role in society. Especially in times of tight labour markets, it is important to cherish them. The platform offers them the opportunity to escape the daily hustle and bustle and enjoy sports, music, theatre and entertainment, for a small administrative fee of up to 8 euros. At the same time, we create access for a broader and more diverse audience, which also strengthens these sectors.”
“This is a powerful way to show appreciation for their indispensable efforts,” say Van Hövell and Holleman.
Williams adds: “Promoting accessibility to the arts is something close to my heart. The magic of live entertainment is something everyone should be able to experience. I’m proud to work with Tickets for Good to make this possible for healthcare workers who mean so much to society.”
Brouwer, who played a key role in the launch and growth of Tickets for Good in the Netherlands, comments: “Live events bring so much joy and connect people in a unique way. As a musician and entrepreneur, I strongly believe in the mission of Tickets for Good. I am proud to contribute to this.”
Tickets for Good is a social partner of ESNS 2025, which takes place between 15–18 January in Groningen, the Netherlands.
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Ticketmaster is launching a new partnership with Tickets for Good aimed at simplifying the process for live event organisers to donate their tickets to non-profit workers, healthcare providers and teachers.
Sheffield-based platform Tickets for Good provides free and discounted tickets for live events to NHS and charity sector workers, along with cost of living payment recipients, and currently has more than 300,000 users in the UK.
Through Ticketmaster’s Distributed Commerce API, any artist, sports team or other event organiser in the US, UK and Canada using Ticketmaster can allocate a portion of their tickets to Tickets For Good at their discretion.
“By launching this partnership to both the United Kingdom and the United States, we create a seamless and secure way for event organisers to do more good for the community,” says Dan Armstrong, EVP, distributed commerce at Ticketmaster. “Our technology makes it easy for events to make their tickets available for a great cause.”
“This represents a significant step forward in our commitment to helping those who contribute to our communities”
In addition to collaborating with LIVE (Live music Industry Venues & Entertainment) in the UK, Tickets for Good has also attracted the support of singer Robbie Williams, who has become both an advisor and investor in the company.
“We are delighted to be expanding our partnership with Ticketmaster,” adds Tickets for Good CEO and founder Steve Rimmer. “This represents a significant step forward in our commitment to helping those who contribute to our communities get to their favourite live events. By combining our passion to drive social impact with Ticketmaster’s technology and resources, we are poised to unlock new opportunities to share the joy of live experiences.”
Current collaborators include Live Nation, Blue Man Group, Atlanta Falcons, Atlanta United, Atlanta Vibe, and Charlotte FC.
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Robbie Williams has become the largest investor in Tickets For Good, a platform providing free and discounted tickets for UK live events to NHS and charity sector workers.
It comes after the Sheffield-headquartered company raised £500,000 of equity in seed funding to expand the business to new audiences and territories.
In addition to Williams, Tickets For Good investors include Bethnal Green Ventures and US accelerator, Comcast NBCUniversal Sports Tech. The current investment round is expected to close at the end of June.
“Supporting access to the arts is a cause close to my heart,” says Robbie Williams. “The magic of live entertainment is something everyone should be able to benefit from, so I’m thrilled to be working with Tickets For Good.”
“The magic of live entertainment is something everyone should be able to benefit from”
Stephen Rimmer, founder and CEO of Tickets For Good, comments: “As we continue to build the Tickets For Good offering, to have backing from one of our country’s most-loved entertainers in Robbie is a welcome endorsement of our work. Our expanded group of heavyweight investors underlines the strength of our mission-driven business strategy and, as we evolve with the next phase of our plans, their support and insight will be invaluable.”
Founded in 2019, Tickets For Good aims to increase the accessibility of live entertainment for NHS and charity sector workers, who can sign up to the platform as members for free and secure tickets by paying only a booking fee – a maximum of £3.95.
Through its partnerships with over 500 live events companies, the company has offered tickets to concerts from Williams himself, Billie Eilish, Ed Sheeran, Sam Smith, and festivals such as Parklife, Tramlines and Live at Leeds.
Tickets For Good currently has more than 200,000 users and has processed over 300,000 free and discounted tickets.
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