Ticketmaster Int’l partners with Cancer Research
To mark World Cancer Day (4 February), Ticketmaster UK today announced a new fundraising partnership with Cancer Research UK, which will see 20 Ticketmaster International operations across Europe, Australia and New Zealand paired with a local cancer charity.
Ticketmaster will offer fans the opportunity to add a charitable donation on tickets bought through its websites, as well as dedicate all its employee fundraising activities – “from bake sales and bucket collections through to fun runs and quiz nights” – to support cancer charities around the world.
Mark Yovich, president of Ticketmaster International, says: “I am very proud to announce our partnership with Cancer Research UK. Cancer is something that is likely to have touched us all at some stage, our family, friends and even colleagues. By uniting our markets together from across the globe, we can amplify our efforts on an international scale and make a greater contribution to the fight against cancer. Our teams have great affinity with this cause, and I have high hopes for what we can raise together for Cancer Research UK this year, and beyond.”
“Around the world, Ticketmaster employees will be raising money to support their local cancer charities,” adds Caro Evans, director of Partnerships at Cancer Research UK. “Cancer Research UK is the UK partner and the money raised here will help fund our lifesaving research.
“By uniting our markets together from across the globe, we can amplify our efforts on an international scale”
“Today, on World Cancer Day, it’s exciting to be part of this international fundraising effort. Cancer is a global issue, so it’s vital that we work together to beat this disease.”
As part of its World Cancer Day activities, every Ticketmaster International employee has today received a Cancer Research UK ‘unity band’ to mark the day, while in London, Ticketmaster UK staff have taken to the streets with collection buckets, as well as volunteering in local Cancer Research UK shops. and taking part in a variety of cancer education and awareness programmes.
Last November, Ticketmaster UK held a white-collar boxing event in aid of Cancer Research UK at the Troxy in east London. A team of employees underwent eight weeks of boxing training in the lead up to the fight, which raised £48,983 for the charity – in addition to upsells on the UK site, which have raised a total of £350,000.
Ticketmaster International markets included in the Cancer Research UK partnership are Australia, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, the Republic of Ireland, Italy, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, Turkey and the United Kingdom.
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