Thrill One: ‘world’s largest indie action sports’ brand launches

Nitro Circus, Street League Skateboarding (SLS) and Superjacket Productions, three of the biggest names in extreme sports, have partnered to create Thrill One Sports and Entertainment, a ‘next-generation content company’ focused on producing live action-sports events.

According to Thrill One CEO Joe Carr, formerly of UFC and the World Surf League, the company “immediately becomes the world’s largest independent action sports operator and media company”, transforming “what has historically been a fragmented landscape into the biggest platform in action sports”.

Investment firms the Raine Group and Causeway Media Partners, along with commercial finance company MidCap Financial, are backing Thrill One, which will produce 30 events globally in 2020 across the three brands.

“Action sports are enjoying a renaissance right now with Olympic inclusion in 2020, the democratisation of media and the worldwide fanbase at an all-time high,” says Carr.

“Action sports are enjoying a renaissance right now”

“I look forward to working with our athletes and talented management team to drive organic growth in our existing businesses while also identifying potential M&A opportunities and complimentary IP.”

Nitro Circus, led by CEO Andy Edwards, creates live events and sports competitions across a portfolio that includes Nitro World Games, Nitro Rallycross and Nitro Circus Live. SLS, meanwhile, is the world’s leading street skateboarding competition series, and Superjacket is the film production company behind TV programmes such as Ridiculousness, The Dude Perfect Show and Rob Dyrdek’s Fantasy Factory.”

“At Nitro Circus, we have the amazing opportunity to work with the best athletes, content creators and technical geniuses in the business, reaching fans worldwide,” comments Travis Pastrana, co-founder of Nitro Circus.

“Now, by teaming up with SLS and Superjacket to create this game-changing team, we can pull our resources together with the unified goal of growing the fun and progression of action sports on a global level.”

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