15,000 Finns to descend on Tallinn for Bon Jovi

More than 15,000 Finnish fans are set to cross the Gulf of Finland into Estonia for Bon Jovi’s 2 June show at the open-air Tallinnan Laululavalla – the “biggest travelling rock audience” of all time, according to promoter Live Nation.

Some 40,000 people are expected to attend the concert, part of the American rockers’ three-year This House is Not for Sale tour, which kicked off in Greenville, South Carolina, in February 2017 and is scheduled to close in South America in October this year.

Tickets for ferries across the gulf are expected to be in high demand, with the tour a critical and financial success; according to Pollstar, This House is Not for Sale grossed US$31.6 million in 2018 alone.

According to the European Arena Yearbook 2018, the live entertainment market is buoyant in central and eastern Europe, though rising production costs present a challenge: Tarmo Hõbe of the Saku Suurhall in Tallinn told the EAY: “We can accomodate all the best international shows, but for the promoter finding the audience to attend all these shows and to meet all those costs is still a challenge.”

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