Music orgs mark a year since Blackout Tuesday
A number of music businesses and associations are marking the one-year anniversary of the Blackout Tuesday/#TheShowMustBePaused campaign, which turned social media dark on 2 June 2020 in solidarity with anti-racism protesters in the United States.
WME recognised the milestone yesterday (1 June) with a ‘day on’ of workshops and programming focusing on racial equality.
According to Deadline, the day – which was open to partners and clients of both WME and sister brand Endeavor Content – included a conversation between actor Michael B. Jordan, Endeavor chairman Patrick Whitesell and Rashad Robinson, president of civil rights group Color of Change, and a review of Leaving $10B on the Table, a study of Hollywood’s economic losses due to lack of diversity.
There was also a discussion about colourism in entertainment with YouTube channel The Grapevine and a film-focused workshop titled ‘Tools for Talent, Production Companies and Studios to #ChangeHollywood.’
Other booking agencies, including UTA, CAA, ICM Partners and APA, also similar events to mark the anniversary.
North of the border, Canada’s industry leaders will today sign the first ‘Declaration Against Anti-Black Racism in the Canadian Music Industry’.
“The eradication of anti-black racism requires a commitment to anti-racism”
The initiative, coordinated by BDRB (Breaking Down Racial Barriers), CIMA (Canadian Independent Music Association) and Advance (Canada’s Black Music Business Collective), will host a virtual declaration signing event today for industry figures to make public their commitment to anti-black racism. The event will include speakers Andrew Cash (president, CIMA), Keziah Myers (executive director, Advance), Ian Andre Espinet (co-founder, BDRB), David ‘Click’ Cox (co-founder, BDRB), Shauna de Cartier (president, Six Shooter Records), Steve Kane (president, Warner Music) and Erin Benjamin (president/CEO, Canadian Live Music Association), as well as performances from Jully Black and Shantel May.
“To build an inclusive Canadian music and entertainment industry, it is critical to address the anti-black racism that exists in the systems and working environments within which black music professionals and creatives operate,” the declaration reads. “The eradication of anti-black racism requires a commitment to anti-racism – an active, conscious and ongoing effort to work against racism: to acknowledge; to atone; to create mechanisms that dismantle systems which perpetuate racism, and to create actionable solutions with measurable outcomes.”
Supporters can also sign the declaration here.
In Brussels, Impala, the association of independent music companies, is “asking as many businesses as possible to use the anniversary as an occasion to contribute to the debate” by responding to its diversity and inclusion survey.
“This work is very deep, and it has to be thoughtful”
Helen Smith, Impala’s executive chair, says: “Impala is marking the first anniversary of Blackout Tuesday by taking stock of what has been worked on in the last year and calling on independent businesses to respond to our survey so we can build a picture of the sector and map best practices for the future. As from today, members can also sign up to our next diversity and inclusion training. We also publish our practical guidance for members, both companies and associations.
“Last year was a day of reflection, let this year be a day of both reflection and action. Let’s build a picture of our sector across Europe and help it evolve.”
Elsewhere, Vice reports that the three major labels – Universal, Sony and Warner Music – have paid out some US$37m towards charities and other organisations campaigning for racial equality in the year since Blackout Tuesday.
That amounts to around 16% of the total $225m pledged ($100m apiece for Warner and Sony and $25m by Universal), though the companies did not specify a deadline for the money to be paid out.
“We’re talking about literally generations of racism and systemic racism and power dynamics. This work is very deep, and it has to be thoughtful,” says Warner Music Group’s Yvonne Moore.
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Diversity: Change is coming
Wow – what an incredible year it’s been. I vividly remember my first time going up to bat for UK Music’s Diversity Taskforce, as their new chair, feeling intimidated and overwhelmed in the Universal Music Group’s boardroom. The mighty UMG – home to Island Records, Polydor, Virgin – had agreed to host our inaugural session right where the big deals were done; the Rolling Stones, Sam Smith and Stefflon Don probably all inked deals or demo-ed LPs right here.
We’re in the same space discussing diversity in the music industry, with all the trade bodies and all the major labels around the table. I was nervous, even with vice-chair and veteran of the music world Paulette Long to back me up and keep me in check. But we didn’t know that when we left the room, the world was about to turn upside down.
This is March 2020. Parts of the UK are celebrating our exit from the EU with post-Brexit parties and a sense of euphoric win. Something else that’s in the air is Covid-19, but despite footage of super hospitals being built in China, it’s not yet being taken seriously here. Just a few months later; George Floyd is brutally killed beamed directly onto our phones.
The outcry over the murder of George Floyd once again highlighed injustices in the law, amplifying the voices of the Black Lives Matter movement. Theirs would soon become the strongest voice for global justice, equality and equity. It resonated with our UK youth like never before; modern, contemporary, organised and effective at all levels. Statues got dismantled, hashtags became “must”-focussed – #rhodesmustfall and #TheShowMustBePaused backed by the Black Music Coalition in the UK and black music executives globally. Furlough was introduced and the music industry began its journey into the abyss.
It’s not just “more brown faces in the board rooms”; it’s more diversity of thought and practice
Globally, the major labels moved quickly. New investment came in to support black talent, the term “urban” finally got thrown out and “white privilege”, “systemic racism” and “unconscious bias” were the new words in the music ecosystem. Letters were written to key UK music industry players, which had raked in profits from black artists and black culture for decades but had always overlooked the structural and systematic racism. “Enjoying the rhythm and ignoring the blues,” said BBC Radio 1 DJ Clara Amfo.
There were difficult debates, decisions and discussions for all of us. From the CEOs of major record labels to promoters and artists not from minority communities; questions of privilege (perhaps “white”, perhaps “gender”, perhaps “place”) were being asked. How much of their success in the music industry was down to privilege, family networks, not undiluted raw talent? More importantly, how do we create better opportunities and better representation for the rest of us? Modern day, diverse citizens should be everywhere across the music industry, not just as performers, not just as interns, but at executive and CEO level, smashing the glass ceilings of back rooms and boardrooms.
Black artists have always raised their voices for while others have stayed silent; Howlin Wolf spoke about the Mississippi Blues, Jazz and Be Bop defied Jim Crow’s America. James Brown post-Watts Uprising shouted “Say It Loud, I’m Black and I’m Proud”, Hip Hop hit back at Reaganomics. In the UK Steel Pulse was talking about Handsworth Revolution, Bashy heralded serious emotions about Black Boys. Stormzy raps on Grenfell and Dave just echoes what James Brown knew all those years ago; Black is Beautiful.
Now was the time for the music industry to stand up and back a radical, sustainable plan to repair the diversity deficit and back our black artists, black workforce and a modern diverse music ecosystem. At UK Music, the taskforce was already nine months deep into our flagship workforce survey. Now, this could go out against the backdrop of #theshowmustbepaused and #blackouttuesday; receiving unprecedented support from all the trade bodies – BPI, MU, PPL, AIM, MMF, FAC, IVORS, MPG, MPA and PRS. The uptake surpassed the 2018 survey by over 33%.
If diversity without action is just a dream, action without evidence is a nightmare
This was and is the only survey to look this deeply into representation in the UK music workforce, auditing levels of diversity, social mobility, the protected characteristics, retention and access at all levels, right across the music business. This included studios, management agencies, music publishers, major and independent record labels, music licensing companies, the live music sector: the total UK music ecosystem.
But what can be done with just data? To really put evidence to work, codesign across the music industry is required to deliver an action plan that is respectfully collaborative, holds senior executives to account and changes the culture with visible metrics and targets. It’s not just “more brown faces in the board rooms”; it’s more diversity of thought and practice, with sustainable ways to move progress forward with pace.
If diversity without action is just a dream, action without evidence is a nightmare. Our ten-point plan is drawn from the 2020 survey, based on new metrics, fresh evidence and lived experience of diversity in the music industry today, here in the UK. It is the accumulation of months of work across the total industry ecosystem – we consulted, we watched, we listened, we gathered data and now there is a strategic plan that has been co-signed by every single major music trade body. And some of it is really simple, common sense stuff, ensuring ordinary people in the music industry are allowed to execute extraordinary work.
Dialogue with diverse voices – with people who don’t look like you, talk like you and hang out in places like you
As the chair of UK Music’s Diversity Taskforce, I know we are responsible to make change happen, and we must be held accountable to ensure actions are sanctioned, strategy is developed and systems change. The ten-point plan closely aligns with the demands of Black Music Coalition, Women in Ctrl, PRS Foundation and all the other campaigning music companies to ensure justice and equality with a sharp focus on race and gender.
The ten-point plan has some really simple stuff that some would say is just common sense. Advertise to a broader audience base for new recruitment, listen to diverse staff members, update and implement stronger diversity targets. There are also deep, long-term drivers around the gender and race pay gaps, around governance and ultimately putting new voices into key decision-making rooms. Some say follow the money, we say: dialogue with diverse voices – with people who don’t look like you, talk like you and hang out in places like you.
We want to bring people with us, because we know diversity is stronger, better, smarter and more sustainable when “done with”, rather than “done to”. But at the same time, there are some drivers, some values that are absolutely no compromise. The ten-point plan demands sharp actions at pace with respect. It’s going to be a long complex journey. Without the tragic death of George Floyd and the uprisings afterwards, without #TheShowMustBePausedUK, without #BlackOutTuesday, the UK music industry wouldn’t be at the watershed moment I believe it is today. Change is coming.
It’s simply time to act.
“We’ve been rubbish”: Agents tackle diversity in IQ Focus panel
The evolving role of the booking agent, the increasingly crowded 2021 circuit, and the agency sector’s shaky record on diversity were among the topics discussed during yesterday’s IQ Focus session, The Agency Business 3.0.
Hosted by ILMC MD Greg Parmley, the session – the latest in IQ’s Focus virtual panel series – checked in with CAA’s Maria May, UTA’s Jules de Lattre, Paradigm’s Tom Schroeder and 13 Artists’ Angus Baskerville to see how the business has changed, three months after the world went into lockdown.
“It’s been proper bonkers these past few months,” said Schroeder, who recalled how, back “in February, we were saying, ‘We’re going we need 20 laptops’ [for people to work from home], and other people going, ‘You’re mad; it’s the flu!’
“We’ve gone from that,” he continued, “to ‘Is Glastonbury going to wobble’, to ‘Is Glastonbury 2021 going to happen…?’”
Despite the speed at which circumstances changed – as well as ongoing uncertainty about when live music will return in force – Schroeder said, as an agent, he’s never felt a more essential part of the music industry ecosystem.
“The majors [labels] have seen they cannot get traction for an artist without shows,” he explained. “I spent 20 years telling people that – I didn’t know if it was true, but now I know it’s true. Gigs are an absolutely integral part of the music food chain. I feel more valuable than I have before.”
May said a “day doesn’t go by” when she doesn’t receive an offer for things like “livestreamed shows, or pre-recorded sets being put into a virtual universe”, a la Travis Scott in Fortnite.
“It’s a good time for us to realise that we’ve been really, really rubbish at this, and we’re going to do something about it”
“As agents we all need to be across this massively,” she explained. “Nothing will replace a live music experience, ever – but with most of the shows that are successful, people can’t go to them, as they sell out too quickly. So this [livestreaming] is something that will become in standard in future.”
“Over the past few months we’ve all become experts in the livestream space,” agreed de Lattre, “which has enabled us to go to our clients and say, ‘Here are the pros and cons of the various ticketing providers, here are the different broadcast platforms, here are the different production options…’”
“The idea of our role as advisors, as consultants, as having expertise in the live space and in lots of different areas, I think gives us a reason to exist more so than ever,” he continued. “I think it’s that dimension, rather than just booking tours and taking commission, that is key.”
The growth of virtual concerts, he added, “has really forced us to innovate, and think creatively about ‘What can we learn here?’”
“I think over the next few months we’re going to see increased production values, and people offering opportunities for artists to perform,” predicted Baskerville, “and perhaps monetise, in a meaningful way, some of those performances. We’re involved in a couple of acts playing at Alexandra Palace this week at a streaming event the Wireless people are putting together, and the production values are incredible…
“In the long term, hopefully [these virtual shows] something we can learn from, and use those skills in future.”
Following the events of Black Out Tuesday and the launch of #TheShowMustBePaused, talk turned to racial diversity in the live music industry and (given the panel’s make-up) the agency business specifically.
“Over the past few months we’ve all become experts in the livestream space”
“CAA are very publicly out there and actively working hard… we’re looking at how we recruit, how we employ, how we bring people up, how we create departments and how we bring focus and light to these issues,” said May. “Last week was a great moment for the creative industries to step back, take stock and realise how much work there is to do in this area.”
“I think agencies throughout the UK are terrible at this, and that includes my company,” opined Schroeder, taking a different tack to May. “There just isn’t the representation there, and we have to look at why.
“What we need are some tangible results. One of the most startling bits from last week [Black Out Tuesday] was the brands which put a black square up, saying, ‘We’re going have a think’, and getting called out on it…
“I hated the Insta-moment of the whole thing, so I’m not going to use this opportunity to say what we’re doing at Paradigm. I’ll come back in a year and tell you then. It’s a good time for us to realise that we’ve been really, really rubbish at this, and we’re going to do something about it.”
“I think there’s a risk that the emotion and severity of last few weeks could lead to a rush to respond that isn’t genuine,” added de Lattre, who said the industry must be asking itself, “How can we do this in a genuine, long-lasting way?
“We’re going to be scrutinised for how well we’ve done in the coming weeks and months. The honesty and the dialogue so far is the best we’ve done, but there’s so much more to achieve. It’s for us to prove ourselves from here.”
Looking to 2021, May said it’s going to be challenge to provide space for new acts on already crammed festival bills, with many events choosing to re-book the majority of their 2020 acts.
“With the new acts coming through, it’s going to be difficult, because for the most part we’ve moved everyone into 2021,” she explained.
“It’s important that the events which happen next year happen well”
“If we want to have support for our newer acts, we’re going to have to be willing to work with festivals and promoters if we want to have conversations about the few slots they have left,” said de Lattre, referencing the ongoing renegotiations between artists and promoters of artist deals signed pre-Covid-19.
“There is a need for an adjustment,” said Schroeder. “In 2021 we all desperately need a super successful summer, to make money, for people to survive, for people get their jobs back, and for punters to have a wonderful experience.”
“What Covid will have done is put a pause, if not a stop, on some of those silly deals” from before the crisis, he added.
“We all need to work together very closely so we know clearly on what basis we’re confirming events,” added Baskerville. “But there’s an appetite among agents, managers and promoters to work it all out. […] It’s important that the events which happen next year happen well; if we all support them and work together we’ll be able to achieve that.”
More than anything, concluded de Lattre, the coronavirus has ushered in a period of “reflecting, not just about our work lives, but about lives in general, and there’s an incredible amount of change to come.
“It’s been an absolutely unbelievable year, charged with the promise of change and a more collaborative spirit within the business, and with real potential for change in diversity and inclusion. These are all incredible things that I don’t think anyone could have dreamt of really happening.
“So if we can turn a positive out of all the challenges and the anguish, I think we’ll have done well from this year.”
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