The New Bosses 2021: Theo Quiblier, Two Gentlemen
The New Bosses 2021 – the latest edition of IQ’s annual celebration of the brightest young talent in the live business today, as voted for by their peers – was published in IQ 103 this month, revealing the 12 promising promoters, bookers, agents, entrepreneurs that make up this year’s list.
To get to know this year’s cohort a little better, IQ conducted interviews with each one of 2021’s New Bosses, discovering their greatest inspirations and pinpointing the reasons for their success.
Catch up on the previous 2021 New Bosses interview with Tessie Lammle, booking agent at UTA in the US here.
Theo Quiblier started like a lot of people in the industry – in a band with classmates – but quickly realised he was better at finding shows than playing them. He began promoting shows at La Parenthèse in his hometown of Nyon, Switzerland, aged just 16, while also working for festivals such as Montreux Jazz and Antigel.
Spending more time booking shows than studying at university in Geneva, Quiblier was approached by Two Gentlemen’s Patrick David, who offered him a job as a junior booker.
Fast-forward a few years and he is the company’s head of concerts and touring and works with a roster that includes The National, Angel Olsen, The War on Drugs, Sharon Van Etten, Squid, Fontaines D.C., Father John Misty, Viagra Boys, as well as powerhouse Swiss supergroup Brandão Faber Hunger. Quiblier also manages Dino Brandão.
You’re a promoter, an agent, and an artist manager – which role is your favourite?
It’s the diversity of roles. Being able to work every day with everyone in the team on so many different topics is thrilling. The more you understand each aspect of the industry, the better you can service your clients and partners.
As you began working in the business as a teenager, do you have a mentor or anyone you turn to for advice?
Patrick David. His experience and knowledge are an inexhaustible source of inspiration to me. If we don’t spend at least one hour on the phone a day debating, it’s probably because one of us is sick. Also, Sébastien Vuignier who has always given me his time. A true legend!
What has been the highlight of your career, so far?
The National at Samsung Hall in Zürich in 2019. When you do this job you secretly dream of promoting your absolute favourite band.
“You learn so much from one single mistake simply because you will not forget it”
What are you most looking forward to as the pandemic restrictions are lifted?
Sweaty gigs in small rooms with people flying all over the place! The band comes on stage and the show hasn’t even started yet you already know the night’s going to be electric. I miss that so badly…
Also finally being able to see live some artists we’ve been working with for more than three years and who still have not been able to come over and perform for the reasons we all know.
What advice would you give to anyone trying to find a job in live music?
Never be afraid to make mistakes. You learn so much from one single mistake simply because you will not forget it. That’s so valuable and entirely part of the process.
The pandemic has been hard on us all – are there any positive aspects that you and Two Gentlemen are taking out of it?
Being able to press pause, sit down together as a company and ask “How are we feeling? How are we doing? How can we improve?”, has been a gift. Also, cooperation with others has never been so good. I can definitely feel a real sense of togetherness.
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