BMG books out Berlin venue until 2024
Berlin-headquartered music company BMG has booked out the German capital’s 1,600-seat Theater des Westens (TdW) every night until the end of 2024 to provide a home to its growing live events business.
The renowned record label and music publisher entered the live business in 2020 with the acquisition of a majority stake in promoter/event production firm Undercover.
BMG’s shows at TdW will include a series of residencies by domestic and international recording artists, as well as BMG’s growing roster of stage musicals.
“The Theater des Westens is arguably the greatest theatre in the German capital,” says BMG CEO Hartwig Masuch. “As a Berlin-born company, and the only German-owned and managed global player in the music industry, we are proud to make this investment in the musical life of our hometown.”
“We see a particular opportunity for established artists who want to present a high-end show in a beautiful venue rather than embarking on a regular tour”
The TdW is operated by Netherlands-based live entertainment firm Stage Entertainment, while the building is owned by the city of Berlin.
“We are committed to making the Theater des Westens the premier venue for entertainment in Berlin,” says BMG chief content officer Dominique Casimir. “Taking such a long lease on a venue is a first for a music company. We are starting with two great shows – Ku’damm 56 and now Romeo & Julia – but there is a lot more to come.
“Bringing high-end artist residencies to Berlin is a first for Germany. We see a particular opportunity for established artists who want to present a high-end show in a beautiful venue rather than embarking on a regular tour.”
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