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Field Day to return for one day in 2020

Acclaimed production duo Bicep will headline Field Day with an exclusive live set in 2020, with the London festival returning in stripped-back form on Saturday 11 July.

For its 14th year – and its second year at the Drumsheds, promoter Broadwick Live’s venue on the site of a former gasworks in north London – Field Day will become a one-day event with a focus on electronic music.

“The evolution of Field Day continues through to 2020, settling into its second year in its new home at the Drumsheds,” comments Broadwick, “expanding their offering of electronic music, which perfectly complimented its new warehouse venue at Field Day 2019.

“Next year’s programme will celebrate the full spectrum, with both live and DJ performances across three stages of music, running louder and later with indoor stages, including the main stage, continuing until 3 am –  a unique and unrivalled prospect for London festivals.”

“We’re over the moon to be back headlining the 2020 edition of the festival at the Drumsheds”

Bicep’s headline live show at Field Day 2020 will be their only London festival performance next summer.

“Having debuted our live show back at Field Day 2016, we’re over the moon to be back headlining the 2020 edition of the festival at the Drumsheds next July,” say the pair in a statement.

More performers, expected to be similar DJs and electronic music acts, will be announced in the near future.

Tickets are priced from £35 for a full-day pass. Presale starts on Monday 9 December, and general sale on Tuesday 10th, from fielddayfestivals.com.

 


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Broadwick’s new London venue open for business

Exhibition London, the third new venue this year from the team behind the venue Printworks, has opened its doors at Westfield shopping centre in Shepherd’s Bush, west London.

The new venue and event space, first announced in February this year, held its official opening last night (Wednesday 20 November). Spanning an area of 1,271 square metres over two floors, Exhibition London has a standing capacity of 2,396 and can accommodate 1,365 in “theatre-style” seating.

A collaborative project with shopping centre operator Unibail-Rodamco-Westfield, the venue forms part of the £8 billion regeneration of the White City district of London and is housed in a grade-II listed building that formerly served as a power station for the London Underground.

“I am excited to be bringing this amazing new venue to market as I feel London lacks spaces of this size”

Exhibition London is the latest UK venue in the fast-growing portfolio of promoter and venue operator Broadwick Live and full-service agency Venue Lab, which includes Printworks and the Drumsheds. The team opened its first purpose-built destination, Magazine London (7,000-cap.), earlier this year.

Venue Lab will be responsible for all corporate event management at the venue, currently taking bookings from January 2020 onwards.

“I am excited to be bringing this amazing new venue to market as I feel London lacks spaces of this size,” comments Broadwick Live director and Venue Lab CEO, Simon Tracey.

“We have carefully designed [Exhibition London] to be a tailor-made event space with luxury features to enhance its original heritage characteristics. I hope it will play a key role in the White City regeneration project, helping to further identify the area as a mixed-use development, a place to live, work and play.”

 


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Venue Lab, Broadwick Live talk “disrupting” London venues

Magazine London, a brand-new, multi-use venue in North Greenwich, opened its doors last week, as the latest event space in the fast-growing portfolio of Printworks operators, Venue Lab and Broadwick Live.

Venue Lab’s and Broadwick Live’s first purpose-built destination features a 3,000-capacity indoor, industrial-style space, adaptable to cater for live shows, corporate dinners or conferences. A mezzanine floor and terrace form a “ready-made” VIP area and outside, a 7,000-capacity showground offers a versatile space for brand activations with views across the river to Canary Wharf.

“We wanted to take all the difficult aspects of putting on an event and find solutions in advance,” Venue Lab chief executive Simon Tracey tells IQ. “The idea is to be really versatile, so this can be the right space for any kind of event, on any day of the week.”

Venue Lab is a Vibration Group company, a collective of creative event businesses, specialising in venue management and ownership, production services and event brands. This allows the Venue Lab team to plug their own services into the venues they operate, meaning everything from set design to production to staffing is done “in house”.

Broadwick Live, operator of venues the Drumsheds, Exhibition London and Depot at Mayfield and promoter of festivals such as Snowbombing and Field Day, acts as Venue Lab’s “ticketed culture partner”.

Venue Lab started working with Broadwick Live for the programming of London event space, Printworks. The phone rang “off the hook” with promoters wanting to use the space once Venue Lab took it over, says Tracey, but the team wanted to manage it “properly”, avoid negative impact on the surrounding area and ensure they could rely on those they worked with.

“We wanted to take all the difficult aspects of putting on an event and find solutions in advance”

“We could have booked content from lots of different promoters but we wanted to have more control over what happened at the venue,” explains Tracey. “If someone comes to a ticketed event and doesn’t enjoy it, they immediately think it’s the venue’s fault. We wanted to make sure that every experience someone has in one of our venues is a good one.”

Broadwick Live’s background in destination-based, immersive festivals, such as Snowbombing in the Alps and Festival No.6 in Portmeirion, Wales, made them the perfect fit for Venue Lab. “They’re about more than just a stage in a field,” says Tracey, “they excel in creating interesting experiences, so culturally it was inevitable we’d work well together.”

The content at Printworks is not all wholly owned by Broadwick Live, adds Tracey. “Broadwick Live works with lots of different promoters, but they manage the overall programming and operations, so we know they will always deliver.”

The success of Printworks, which has become a “phenomenon” since opening in 2017, has led to the development of a “brilliant” collaborative relationship between both Venue Lab and Broadwick Live. “Collectively, we can do it all,” says Tracey, “and that makes us really unique.”

Another aspect that allows both Venue Lab and Broadwick Live to stand out from the crowd is the companys’ aim to build “brands” or “spaces” rather than venues, creating something more special than “just another nameless box”.

Tracey points to their current portfolio of spaces – such as disused train station Depot at Mayfield, former printing press Printworks, old gasworks The Drumsheds or more traditional corporate venues Landing Forty Two and grade II-listed The Pumping House – stating they are all “very different from a branding perspective”.

“I genuinely believe there’s a lot more capacity in London for all sorts of venues”

Situated in plain sight of AEG’s O2 Arena and sharing the same underground station, has the creation of Magazine London not led to tension, with worries over competition and accessibility for fans?

On the contrary, says the Magazine team, we are “good neighbours” with the O2 and meet regularly.

“They know we are not running the same kind of venue as them, the only challenge is transport but we have meetings to plan for this and have developed a really coordinated approach,” says Tracey.

In other areas, people would be “more protective” about the space, comments Tracey, but one of the benefits of being part of the Greenwich Peninsular development is that it brings everyone together and diffuses this, with businesses forming partnerships to make the Peninsular as desirable a destination as possible.

Even the impending creation of the 21,500-capacity MSG Sphere, which has caused tension with AEG, does not faze the Magazine team.

“I genuinely believe there’s a lot more capacity in London for all sorts of venues,” says Tracey in reference to a possible saturation of the market. “It’s such a multicultural city and London is actually quite behind in terms of event spaces.”

“People are craving experiences, and as they do, there’s ever more evolution of what that experience is”

Following the success of Printworks, Venue Lab and Broadwick Live have launched three new venues this year – Magazine London, the Drumsheds and Exhibition London, which opens in November – and plans to work collaboratively in opening three to five more venues each year, “for the next three years”, in London, other major UK cities, and across Europe.

Although the old-school nightclub is becoming more challenging and it is getting harder for festivals to “make it work”, the demand for venues that offer interesting experiences to fans and a versatile space to organisers is far from satisfied.

“People are craving experiences, and as they do, there’s ever more evolution of what that experience is,” states Tracey. “Events are getting bigger, better and more immersive – everyone is raising their game.”

Magazine London has already attracted a wide variety of public and private events ahead of 2020. From brand events, awards dinners, conferences, exhibitions, fashion, the arts and ticketed culture; there are 22 events confirmed between September 2019 and the end of the year.

Upcoming events include sold-out Michael Bibi Presents Isolate, World Travel Market’s International Travel and Tourism Awards and Stylist Live LUXE. The venue hosted Desperados’ ‘Epic House Party’ last weekend (Saturday 7 September), in which 3,000 attendees crossed its threshold to mark Magazine London’s official opening.

 


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Primavera Sound London 2020 called off

Primavera Sound organisers have abandoned plans to hold a London edition of the Spanish festival next summer, IQ has learnt.

It is understood the British capital would have hosted one of five Primavera-branded events in 2020, the festival’s 20th-anniversary year, alongside the flagship Primavera Sound Barcelona (4–6 June), NOS Primavera Sound in Oporto (11–13 June), Primavera Sound Los Angeles (19–20 September) and Primavera Weekender in Benidorm (8–9 November).

Primavera London would have taken place at Broadwick Live’s 10,000-cap. Drumsheds venue at Meridian Water in Enfield, north London, in June, with the new event either replacing or merging with Broadwick’s Field Day festival. IQ understands the idea of partnering with Primavera Sound was that of Field Day founder Tom Baker, who subsequently stepped down to focus on his company, promoter Eat Your Own Ears.

Festival bookers have been submitting offers for 2020 throughout this summer, though these have now been withdrawn and it communicated to agents that Primavera London is not happening.

The decision to call time on the 2020 event is believed to be in part due to timing constraints. One person with knowledge of the situation says it could still be some months before a permit for the festival is granted, leaving organisers with little time to put together a festival worthy of the Primavera brand.

“They [organisers] want it to be as perfect as possible,” they say. “They could organise it for next year, but now the feeling is it’s better to wait until 2021.”

Primavera London 2020 would have taken place at the Drumsheds in Enfield

Another source highlights festival bosses’ concerns about the Drumsheds’ licence conditions: while Field Day 2019 officially had a curfew of 3am, last entry was at 8pm, and many festivalgoers were turned away after arriving late. (Music at Primavera Sound Barcelona, by contrast, doesn’t begin until the early evening.)

At press time, the Primavera Sound website still shows five festivals happening in 2020 as part of its Primavera 2020 Vision birthday celebrations. In addition to Barcelona, Oporto, LA and Benidorm, there is a placeholder for the UK festival, featuring a blurred image showing the London Eye.

According to Pollstar – which first reported on plans for Primavera London in July – festival promoter Primavera Sound SL has “wanted a presence in the UK for some time”, with London as their preferred location.

In the United States, Primavera is partnering with Live Nation, which will co-produce the event at Los Angeles Historic Park.

Reached for comment, a Primavera Sound spokesperson says there are “no plans for Primavera Sound in London in 2020”.

Primavera Sound is Spain’s biggest music festival, with a daily capacity of 35,000, and stakes place at the Parc del Forum in Barcelona alongside a music industry conference, Primavera Pro. It staged its first gender-balanced event this year, featuring headline performances by female stars including Janelle Monáe, Miley Cyrus, Solange and Christine and the Queens.

 


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Drumsheds, Exhibition London for hire with Venue Lab

Broadwick Venues, the venue arm of festival promoter Broadwick Live, has appointed Venue Lab to manage all venue hire for new event spaces the Drumsheds and Exhibition London.

The venue operator has announced the partnership on the back of a successful collaboration with Venue Lab at popular London venue Printworks. The company will manage corporate, brand and filming bookings and will be solely responsible for all venue hire management for the new event spaces.

Venue Lab is a Vibration Group company and the creator of event spaces including Printworks London (6,000-cap.), Landing Forty Two and The Pumping House, Dock X London, Thirty Eight Grosvenor Square and the recently launched Magazine London (3,000-cap.).

“Following our very successful partnership at Printworks London, Venue Lab is the natural choice to help us develop the Drumsheds and Exhibition London as new cultural spaces for the city,” comments Broadwick Venues managing director Bradley Thompson.

Announced earlier this month, the Drumsheds is a ten-acre outdoor events space with four giant interlinking warehouses, offering a total indoor capacity of 10,000. The venue hosts its inaugural event on 7 June, with the first of Broadwick Live’s weekend-long Field Day festival.

“Venue Lab is the natural choice to help us develop the Drumsheds and Exhibition London as new cultural spaces for the city”

Field Day is one of several festivals suspected to remain under Broadwick Live’s control, following the takeover of the festival arm of its former owner, Global, by Providence-Equity backed Superstruct Entertainment. Broadwick is believed to be undertaking a management buyback of its shares from Global.

Scheduled to open at the end of 2019, Exhibition London will transform a Victorian Grade II Dimco East building in Shepherd’s Bush – originally used as an electricity generating station for the London Underground – into a multi-purpose music and events venues with a standing capacity of 1,400.

Spanning two floors, the 34,000sqft venue is currently taking bookings for events taking place from January 2020.

“We are very excited to be partnering with Broadwick Venues and further expanding our portfolio,” says Venue Lab’s director of venues, Claire Pastore.

“Venue Lab has a proven track record of finding, activating and delivering thought-provoking spaces both commercially and to create destinations,” adds Pastore.

Superstruct, Broadwick divvy up Global festival portfolio

 

 


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