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Australian promoter the Van Egmond Group joins TEG

Australian promoter the Van Egmond Group has joined live entertainment giant TEG, adding to the company’s live music arms TEG Live, TEG Dainty and TEG MJR.

Led by Garry and Christo Van Egmond, the Melbourne-based company has over 45 years’ experience in event promotion, merchandising and ticketing and has promoted tours including Dire Straits’ Brothers in Arms and AC/DC’s Black Ice.

Under the deal, the group will be renamed TEG Van Egmond. Financial terms have not been disclosed.

“The Van Egmond Group has a long pedigree of delivering blockbuster tours with huge acts such as Dire Straits, Billy Joel, Rod Stewart, INXS, Riverdance, Prince, Bette Midler, Dolly Parton and the great AC/DC,” says TEG CEO Geoff Jones.

“Garry has sold well in excess of 30 million tickets across contemporary concerts and theatre productions in the Australasian marketplace and we are delighted to have him and Christo on board as part of the TEG family.”

“We have seen TEG’s phenomenal growth over the last few years and we look forward to delivering some big tours and events under TEG Van Egmond”

Garry Van Egmond adds: “We have seen TEG’s phenomenal growth over the last few years under Geoff’s leadership and we are very excited about joining TEG and look forward to delivering some big tours and events under TEG Van Egmond.

“TEG Van Egmond will be active in both the North America and UK/Europe for top-tier touring opportunities for Australia and South East Asia.”

Cindy Wilson, previously managing director of BASE Entertainment Asia, will represent TEG Van Egmond in North America, based in Los Angeles.

TEG, which was bought by private equity firm Silver Lake Partners in October 2019, last year expanded into Europe through its acquisition of the MJR Group, now TEG MJR, and launched a new family entertainment arm, TEG Experiences. The company also issues over 28 million tickets a year through its ticketing platform Ticketek.

Along with TEG Live and TEG Dainty, the company organised the Fire Fight Australia bushfire benefit concert earlier this month.

 


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TEG launches live family entertainment arm

Australasian live entertainment powerhouse TEG has announced the creation of a new content division, TEG Experiences, bringing together its family entertainment, experiential and exhibitions businesses.

The division, a “new force in live family entertainment”, is part of TEG’s global growth strategy, following its recent acquisition of UK-based promoter and venue operator MJR Group.

Dustin Lockett will lead TEG Experiences as managing director. Lockett brings two decades of live entertainment experience to the role, previously serving as commercial director of BBC Studios ANZ and director of Seven West Media’s Red Live Events and Touring.

TEG chief executive Geoff Jones, who has worked with Lockett “several times before”, says he is the “perfect fit” to run TEG Experiences. Lockett will be based in Sydney and starts on 16 October.

Jones, who will produce the family content in partnership with global brands across Asia-Pacific, Europe and North America, comments: “TEG is Asia Pacific’s leading ticketing, live entertainment and technology business and now we are focused on becoming a global live entertainment business.

“TEG is Asia Pacific’s leading ticketing, live entertainment and technology business and now we are focused on becoming a global live entertainment business”

“The formation of TEG Experiences marks the next phase in that strategy. TEG is Australasia’s leader in live family entertainment and of the top three businesses of its kind globally in the fields of theatrical and experiential events. Now is the time for us to build on that position and pool our branded family entertainment assets.”

In addition to producing an array of new and alternative content, TEG Experiences will incorporate existing TEG divisions: live family entertainment show producer Life Like Touring, activation zone supplier the Entertainment Store and Lego-based installation creator Brickman Exhibitions.

Anton Berezin and Theresa Borg, who founded Life Like Touring and the Entertainment Store 20 years ago, are departing their roles as managing director and creative director of the divisions.

Borg will continue to work with TEG as a director and writer on future projects, while Berezin will seek a career as a performer.

TEG organises more than 200 live events a year through its owned promoters, TEG Dainty and TEG Live, and sells more than 28 million tickets annually via Ticketek, one of the ‘big two’ Australasian ticketing companies according to the International Ticketing Yearbook 2019.

 


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