New Zealand festival expands to two days
New Zealand’s biggest one-day festival Electric Avenue is expanding to two days for its 10th anniversary edition next year.
Staged by local production company Team Event, the festival will take place in Hagley Park, Christchurch, from 21-22 February 2025.
First held in 2015, the event has grown to attract 35,000 attendees, with this year’s lineup headlined by The Chemical Brothers, Six60 and Spaceshifter. With the expanded format, organisers hope to draw in excess of 60,000 punters over two days.
“By comparison, next year’s festival will be the equivalent of this year’s one on steroids,” festival director Callam Mitchell tells The Press. “This year, the entire city sold out weeks in advance and because next year’s line-up is so strong the problem is going to be worse.
“Also, as our profile has grown internationally, interest has grown among the artists who now really want to perform here – hence the reason for wanting to celebrate our 10th birthday with a bang.”
“Electric Avenue also doubles as an opportunity to showcase our local talent alongside international acts”
Economic development agency ChristchurchNZ contributed NZ$200,000 (€109,000) towards the costs of the 2024 event, which generated $6.3 million in visitor spend, according to the group.
“When we invest in events it’s to develop them to become internationally significant, so this is a prime example,” says Christchurch mayor Phil Mauger. “Electric Avenue also doubles as an opportunity to showcase our local talent alongside international acts. It’s such a bonus the event itself is homegrown too.”
The 2025 line-up will be revealed next month and is expected to star around 20 international acts and 40 local artists across four stages.
Tickets to this year’s festival cost $199, and organisers have vowed to keep the costs of 2025 tickets down at “around 30% higher than the average price of a one-day ticket sold for this year’s event”.
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NZ organisers welcome vaccine passport mandate
New Zealand festival promoters have welcomed plans for a vaccine passport, saying it gives them certainty to plan major events this summer.
Prime minister Jacinda Ardern announced plans on Tuesday (5 October) for a vaccine certificate system that could be operational by November.
Arden said the government is looking to mandate its use for large festivals, and that festivalgoers will need to get vaccinated this month if they want to go to such events over the summer.
Once available, the vaccine certificate can be printed out or displayed on a mobile phone. A beta version is already available.
Hamish Pinkham, director of Live Nation-owned Rhythm and Vines Music Festival, told Stuff that the vaccine certificate was good news for promoters and would give him the clarity he needed to run the December event.
“It makes sense that we follow the overseas success in this area.”
Callam Mitchell, director of event production company Team Event, which runs five major events in Christchurch including Electric Avenue in February, says the certificate system means they could plan events with confidence.
“We encourage everyone who wants to attend events this summer to get vaccinated as soon as possible, bearing in mind it’s an eight-week period between doses and the vaccine becoming effective,” says Mitchell.
Bay Dreams director Mitch Lowe, who runs two events set for early January in Nelson and Tauranga, also welcomed the vaccine certificate: “It makes sense that we follow the overseas success in this area.”
New Zealand is on pace to fully vaccinate about 90% of its eligible population by the end of November.
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