Spotify, Live Nation partner on RapCaviar concerts
Live Nation has extended its relationship with Spotify with the launch of RapCaviar Live, a new six-city concert series inspired by the streaming service’s eponymous hip-hop playlist.
RapCaviar Live kicks off at the Tabernacle (2,600-cap.) in Atlanta, Georgia, on 12 August with a show by Gucci Mane (pictured), Mike Will Made It and other “special guests”. Additional details of shows in Chicago, Los Angeles, Toronto, New York and Houston, Texas, will be announced by Spotify soon.
“[I’m] proud to partner with Gucci Mane on this incarnation of the RapCaviar vibe,” comments Tuma Basa, head of hip hop at Spotify, who has been called “the most important tastemaker in hip-hop music today” for his role as curator of the RapCaviar playlist.
“This is an important milestone for Spotify, for RapCaviar and for hip hop in the streaming age”
“Gucci was an early believer in what we are doing and it’s going to be beautiful to see it manifest live. Taking RapCaviar on the road was just a dream for us a few years ago. This is an important milestone for Spotify, for RapCaviar and for hip hop in the streaming age.”
With its Spotify branding, RapCaviar Live brings to mind Drake’s Views from the 6 North American tour, which was also promoted by Live Nation but billed as being presented by Apple Music – Spotify’s main rival in the music streaming space.
Live Nation in November struck a deal with Spotify to integrate Ticketmaster ticket listings into Spotify artist pages, emails and concert-recommendation emails.