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British Music Embassy settles in at new SXSW home

The British Music Embassy hosted more than 70 performances at this year’s South By Southwest (SXSW), highlighting the breadth and depth of emerging and established UK music talent.

British Music Embassy @ SXSW serves as the official UK residency at the Texas festival and concluded its eight-day run at its new, bigger home, The Backyard @ Downright Austin.

The 600-capacity space featured two stages on different levels, with this year’s events including showcases hosted by ATC Live, BBC Introducing, CLASH Magazine, Fierce Panda Records, Licks Magazine, Output Belfast, Propaganda and Xtra Mile Recordings.

SXSW 2024, which ran from 8-16 March, was marred by the withdrawal of dozens of acts in protest of the festival’s ties to the US Army and defence industry. Acts such as Squirrel Flower, Gruff Rhys, Rachel Chinouriri, Enola Gay, Kneecap, Lambrini Girls, Sprints, Proper, Eliza McLamb, Mamalarky, Scowl, Gel and Okay Shalom cancelled scheduled sets in response to the military’s support for Israel in the war in Gaza.

Following the cancellations, SXSW said it “welcomes diverse viewpoints”, adding: “We fully respect the decision these artists made to exercise their right to free speech.”

“This year’s line up was probably the most diverse yet representing so many cultures and genres”

“SXSW 2024 was not without its challenges, but for us moving from a single stage nightclub venue to a two stage festival-within-a-festival set up, 2024 has been a resounding success,” says Phil Patterson from the Department of International Trade. “Firstly, fortune favoured the brave and we dodged some epic weather, but more importantly I think it is widely accepted opinion that our hard working production team, over the 70-plus performances of the last ten days, have put together one of the slickest shows at SXSW.”

The BME lineup included The Lottery Winners, Frank Turner and the Sleeping Souls, The Manatees, Ash, Skinny Lister, Neon Waltz, Angélica Garcia, Holly Macve, Fabiano Palladino, Divorce, Fat Dog, Porij, Viji, Coach Party, Cosmo Pyke, Bleach Lab, Dry Cleaning, The Manatees, Hotwax, Victoria Canal and Ellie Bleach.

The showcases were presented by lead media partner BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade (DBT), The Ivors Academy, The British Council and collective management organisations PPL and PRS for Music.

“This year’s lineup was probably the most diverse yet representing so many cultures and genres and it was exciting to witness so many artists absolutely smash their performances, especially when given such a short time to prepare due to unforeseen circumstances,” says host Jasmine Takhar of BBC Introducing. “I’ve been on a journey with some of the acts prior to this event so it was an absolute pleasure to watch their growth and finally bring some of the flavours from the UK over to the US and for it to be embraced by the crowd was just a bucket list moment for me.”

 


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SXSW responds to criticism amid artist boycott

South By Southwest (SXSW) says it “fully” respects the decision of dozens of artists to pull out of this year’s event in protest of the festival’s ties to the US Army and defence industry.

Acts such as Squirrel Flower, Kneecap, Lambrini Girls, Sprints, Proper, Eliza McLamb, Mamalarky, Scowl, Gel and Okay Shalom cancelled scheduled sets in response to the military’s support for Israel in the war in Gaza.

SXSW 2024 runs in Austin, Texas, from 8-16 March and typically attracts more than 300,000 attendees to each annual edition.

The army is listed as a “super sponsor” of the event, which has also agreed a number of defence industry partnerships.

Texas governor Greg Abbott posted yesterday (12 March) on X: “Bands pull out of SXSW over US Army sponsorship. Bye. Don’t come back. Austin remains the HQ for the Army Futures Command. San Antonio is Military City USA. We are proud of the US military in Texas. If you don’t like it, don’t come here.”

The tweet prompted a response from SXSW, which stressed it “does not agree” with Abbott’s viewpoint.

“We fully respect the decision these artists made to exercise their right to free speech”

“We are an organisation that welcomes diverse viewpoints,” it said via its official social media accounts. “Music is the soul of SXSW, and it has long been our legacy. We fully respect the decision these artists made to exercise their right to free speech.

“Across the globe, we are witnessing unspeakable tragedies, the rise of repressive regimes, and the increasing spread of violent conflict. It’s more crucial than ever that we come together to solve these greater humanitarian issues.”

The festival went on to explain its reasoning regarding the controversial sponsorship agreements.

“The defence industry has historically been a proving ground for many of the systems we rely on today,” it said. “These institutions are often leaders in emerging technologies, and we believe it’s better to understand how their approach will impact our lives.

“The Army’s sponsorship is part of our commitment to bring forward ideas that shape our world. In regard to Collins Aerospace, they participated this year as a sponsor of two SXSW Pitch categories, giving entrepreneurs visibility and funding for potentially game-changing work.

“We have and will continue to support human rights for all. The situation in the Middle East is tragic, and it illuminates the heightened importance of standing together against injustice.”

 


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Artists withdraw from SXSW over Israel-Gaza war

A number of artists are boycotting this year’s South By Southwest (SXSW) in protest of the event’s sponsorship deal with the US Army.

The BBC reports that acts including Kneecap, Lambrini Girls, Sprints, Proper, Eliza McLamb, Mamalarky, Scowl, Gel, Okay Shalom and Squirrel Flower have pulled out of the conference and showcase festival in response to the military’s support for Israel in the war in Gaza.

The army is listed as a “super sponsor” of SXSW, which is currently being held in Austin, Texas, from 8-16 March.

Belfast rap trio Kneecap, who were due to play three shows, say they will no longer perform “in solidarity with the Palestinian people”.

“We cannot in good conscience attend an arts festival that has ‘the US Army’ as a ‘super sponsor’ and is platforming RTX (formerly Raytheon), Collins Aerospace and BAE Systems,” says in a series of statements shared by the group on social media.

“We did consider only playing ‘unofficial events’ but this would still contribute to the festival indirectly.”

“We can’t affiliate ourselves whatsoever with SXSW without our solidarity becoming totally inauthentic”

The band say the decision will have “a significant financial impact on Kneecap, both on lost income and on logistical costs already incurred”, but add: “it isn’t an iota of hardship when compared with unimaginable suffering” of the people of Gaza.

Earlier, Brighton duo Lambrini Girls announced their withdrawal, tweeting on X: “We won’t be going to Austin whatsoever. For transparency, the reason it’s taken us a few days to pull out the festival is because we received funding from PRS Foundation to play. We were trying to find a way out of the situation whilst keeping our moral integrity intact and not having to pay thousands of pounds at the same time.

“That really just isn’t possible. Money has to be repaid and we can’t affiliate ourselves whatsoever with SXSW without our solidarity becoming totally inauthentic.”

In addition, Squirrel Flower tweeted that she was pulling out of her official SXSW showcases “in protest of SXSW’s ties to the defence industry and in support of the Palestinian people”, while Brooklyn-based singer-songwriter Okay Shalom posted on Instagram: “There’s always a right thing to do and it’s almost never as complicated as the establishment wants you to believe. and sometimes it costs you a dream, but a dream is a dream and not a life.”

The US Army tells the BBC it was “proud to be a sponsor of SXSW, and to have the opportunity to showcase America’s Army… explore new ideas and insights, and create dynamic industry partnerships,” while SXSW did not respond to a request for comment.

 


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British Music Embassy kicks off at SXSW

The British Music Embassy (BME) at SXSW is hosting 50 emerging artists across 12 showcases highlighting the creativity and diversity of the UK music scene.

The showcases are taking place from 11-18 March, with nearly half already having hit the stage. The opening evening at The Courtyard saw Tyson, Low Island, Brooke Combe, Warmduscher play, while Sunday night witnessed a classical takeover with Classical For The Now followed by a live 3D/AV show from Max Cooper.

Monday night’s showcase was presented by Marshall, and hosted Gen & The Degenerates, Panic Shack, Red Rum Club, Kid Bookie, Dead Pony, and Noisy, while ATC Live presented Tuesday night’s showcase with Ishmael Ensemble, The Golden Dregs, The Goa Express, Sans Soucis, Mandy, Indiana and special guests Balming Tiger.

“ATC live are delighted to be back at the British Music Embassy at SXSW 2023,” says ATC’s Alex Bruford. “We welcome Folly Group, Ismael Ensemble, The Golden Dregs, The Goa Express, Sans Soucis and Balming Tiger for an dazzling and eclectic musical journey taking in post punk, new UK jazz, baritone crooning, psych rock, alternative RnB and multi-national alternative K-Pop.”

The 2023 SXSW (South by Southwest) festival and conference runs from 10-19 March in Austin, Texas.

The BME – the official UK residency at SXSW – will host further showcases until Saturday, featuring the likes of Sports Team, Venbee, The Orielles and Dream Wife

The BME – the official UK residency at SXSW – will host further showcases until Saturday, featuring the likes of Sports Team, Venbee, The Orielles and Dream Wife.

This year, it also joined forces with BBC Music Introducing to present the first ever BBC 1Xtra Introducing showcase, featuring six of the best breaking UK R&B, soul and afrobeat acts. The 12 March showcase included Samm Henshaw, Bellah, Miraa May, Obongjayar, SIPHO, and Yazmin Lacey.

The BME is organised by the Association of Independent Music (AIM), BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade, The Ivor Academy, The MMF’s Accelerator program, PPL, PRS for Music and PRS Foundation, in association with ATC, Bowers & Wilkins, Marshall, Production Park, Belfast City Council and media partners Consequence and Licks Magazine.

The live performances are being powered by Bowers & Wilkins Sound System in its first live appearance in over five years. It previously featured at music festivals including Primavera Sound and WOMAD, as well as on tour with Jamie XX.

 


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SXSW expands to Australia for 2023

US conference and showcase festival South By Southwest (SXSW) is expanding beyond Austin, Texas to debut in Sydney, Australia from 15-22 October 2023.

A celebration of the tech, film and music industries, SXSW Sydney is a collaboration with promoter TEG, the NSW government and tourism agency Destination NSW.

The week-long event will be the official annual Asia Pacific instalment of SXSW, which first took place in March 1987 in Austin, Texas.

“SXSW Sydney will establish a new SXSW touchpoint, enabling the international and cross-sector connections that deliver the most innovative products and content”

“We couldn’t be more excited and honoured to work with TEG and the New South Wales Government via Destination NSW on an event that brings to Australia the professional opportunities and unexpected discoveries that make SXSW unique,” says Roland Swenson, CEO and co-founder of SXSW. “The purpose of SXSW is to help creative people achieve their goals, and Sydney is the ideal city to serve as a home for the cross-collaboration that exists within the many industries we bring together.”

“SXSW is an event without equal internationally that has launched the careers of so many creative professionals,” adds Geoff Jones, TEG group CEO and event producer for SXSW Sydney. “Through showcasing the creator industries of the Asia Pacific to the world, SXSW Sydney will establish a new SXSW touchpoint, enabling the international and cross-sector connections that deliver the most innovative products and content.

“I would like to welcome Colin Daniels as the managing director of SXSW Sydney and thank the NSW Government, Destination NSW, and the team at SXSW for their foresight and support.”

 


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Friday round-up: world news in brief

Welcome to IQ‘s brand-new weekly round-up of news from around the world. Here, in bite-sized chunks, we present a selection of international stories you may have missed from the last seven days…

UNITED KINGDOM:

Vince Power Music Group (VPMG) has announced AXS as its official ticketing partner for all its London venues after inking a new five-year deal. VPMG venues include: the former Dingwalls, PowerHaus (cap. 500), The Fiddler (cap. 120), Nells (cap. 350) and Subterania (cap. 600). AXS is the official ticketing partner for several UK venues including The O2, The SSE Arena, Wembley, Dreamland Margate, British Summertime Hyde Park, All Points East and AEG Presents’ touring business.

NETHERLANDS:

European showcase festival and conference Eurosonic Noorderslag (ESNS) in Groningen has moved entirely online from 19–22 January 2022 in response to the government’s the latest Covid-19 measures. The digital edition will include a conference programme as well as the festival programmes of Noorderslag, Eurosonic and the Music Moves Europe Awards award ceremony.

UNITED STATES: 

Foo Fighters say they have axed a 2022 tour date due to the venue’s “refusal to agree to the band’s Covid safety measures”. The band were due to play Huntington Bank Stadium in Minneapolis on 3 August, but are now looking for a replacement venue. A spokesperson for the University of Minnesota, which operates the venue, said its current measures relating to vaccines and mask-wearing were in line with state and federal guidelines, and declined to change its existing protocols for large events.

GERMANY:

CTS Eventim is acquiring regional ticketing providers in the Rhineland region, Kölnticket and Bonnticket. The companies previously belonged to media houses Kölner Stadt-Anzeiger Medien in Cologne and Rheinische Post Mediengruppe in Düsseldorf, and had previously partnered with CTS on ticketing software and platform technology. The deal will give CTS Eventim a significant presence in the region as well as numerous contacts in the local entertainment scene.

UK/US:

The British Music Embassy has announced its live return to South By Southwest (SXSW) with its biggest presence yet. The intimate 250-person UK music showcase will return in 2022 with a capacity of 700 at Cedar Street Courtyard, an open-air SXSW venue, from 14-20 March. It will be the first in-person British Music Embassy since 2019 as the 2020 edition of SXSW was one of the first major festivals to be cancelled due to Covid-19.

GERMANY:

The ASM Global-managed, Arena Oberhausen in Germany is to be renamed after 20 years as the Konig Pilsener Arena. From next year, the 12,650-capacity venue will be known as Rudolf Weber Arena, in the largest naming rights deal in the Oberhausen-based venue’s 25-year history.

BELGIUM:

Five more names have been confirmed for Rock Werchter 2022. The War On Drugs will play the Festivalpark on Thursday 30 June. Lewis Capaldi and Greta Van Fleet join the line-up for Friday 1 July, Yungblud is scheduled for Saturday July 2 and Royal Blood will put in an appearance on Sunday 3 July. Headlined by Pearl Jam, Metallica, Imagine Dragons and Red Hot Chili Pepper, the festival runs from 30 June to 2 July.

UNITED KINGDOM:

Two internet ticket touts sentenced to a combined six-and-a-half years in prison following a landmark court case have failed in their appeals against their conviction for fraudulent trading. Peter Hunter and David Smith, who operated as the company BZZ Limited, were jailed for four years and 30 months, respectively, in February 2020 following an investigation by the National Trading Standards eCrime Team, and trail at Leeds Crown Court. The pair committed offences between May 2010 and December 2017, making a net profit of £3.5 million in the last two years of fraud alone, buying and reselling tickets to concerts by artists including Ed Sheeran, McBusted, Taylor Swift and Coldplay. On the appeal Smith and Hunter raised a large number of legal and procedural grounds. They appealed the verdict, alleging the judge wrongly directed the jury on the law and “acted unfairly and prejudicially in his conduct of the trial”, arguing the restrictions attaching to the sale of the tickets were “void and invalid”. However, the Court of Appeal rejects their appeals, upholding the conclusion of the judge at trial that the restrictions imposed by event organisers were valid, adding the judge “acted properly in all relevant respects and that the convictions are safe and lawful”.

IRELAND:

Irish-headquartered Tixserve has partnered with UK ticket agency Gigantic to provide a “secure and interactive digital ticket fulfilment service” for its live entertainment ticketing. The partnership will see Irish-Headquartered Tixserve provide Gigantic with a white label digital ticketing app – delivering via a full API technical integration, a sophisticated and seamless fulfilment service for Gigantic clients and customers.

UNITED KINGDOM:

International booking agency Midnight Mango has announced four new agents – Nigel Morton, Addison Paterson, Sam Bryant and Hanna Bright – after initiating an Agent Freelancer Platform in the early days of the pandemic. After delivering training and guidance to four agents back in the spring, the firm took on a further four new agents in September. The new appointments work with acts such as Gretchen Peters, Bicurious, Dom Martin and The Kakatsitsi Master Drummers, expanding the agency’s roster to more than 150 artists, represented by a 15-strong workforce.

 


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British artists rock virtual SXSW 2021

The British Music Embassy, South by Southwest (SXSW)’s venue for hotly tipped UK artists, hosted 35 artist showcases during last week’s SXSW Online, which took place from 16 to 20 March.

The British Music Embassy – a joint venture between AIM, the BBC, BPI, the Department for International Trade, PPL, PRS for Music and PRS Foundation – typically takes over a venue every year at SXSW in Austin, Texas, putting a spotlight on the best new music from around the UK. With the showcase festival going online only for 2021, the embassy recorded live performances which could be watched during the event on the SXSW portal.

A selection of performances will also be made available for all to view on SXSW’s YouTube channel.

Among the performers at the British Music Embassy, which is also supported by ATC, media partner DIY Magazine and Belfast City Council, were Onipa, Olivia Dean, Chubby and the Gang, Phoebe Green, 404 Guild, Tayo Sound, Finn Askew, the Goa Express, Lilla Vargen,  Squid and Black Country, New Road.

“For 15 years, the global industry has been able to rely on the British Music Embassy to discover what’s next in British music at SXSW,” comments James Minor, SXSW’s head of music festival.

“I am delighted that we are continuing to support UK artists during the pandemic and can ensure the UK remains a world leader in music’

Graham Stuart, exports minister at the Department for International Trade, says: “The UK music industry is one of the greatest British exports, bringing millions to our economy each year. We are proud to have worked over many years with industry partners to promote new talent at SXSW, including Bastille, Celeste, Rag’n’Bone Man, Catfish and the Bottlemen, Dave, Sam Fender and more than 450 others. I am delighted that we are continuing to support UK artists during the pandemic and can ensure the UK remains a world leader in music.”

“Showcasing in overseas territories has proven to be a crucial stepping stone to progressing talented UK music creators’ careers and their sustainability, which is why at this unprecedented time it is so important we have adapted our International Showcase Fund support to enable export-ready artists to still be able to showcase at key overseas events such as SXSW,” adds Joe Frankland, CEO of PRS Foundation.

“I’m delighted that we are supporting at least 15 artists to showcase their performances at this year’s event and that the International Showcase Fund partners, together with our friends at the Department for International Trade and the BPI, have forged a UK Sounds opportunity and platform for export-ready music creators and to shine a spotlight on talented underrepresented groups in the UK.”

Since 2008, the British Music Embassy has hosted over 450 UK artists, positioning them in front of a global audience in order to help them to break into new markets and advance their careers. The British Music Embassy also uses UK-only production and equipment, giving artists from the UK an unparallelled platform on the world music stage.

 


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Virtual event to replace cancelled Burning Man 2020

Burning Man is the latest US festival to be called off due to the coronavirus pandemic, with organisers announcing that the famous Black Rock City will take the form of a “virtual metropolis” instead this year.

The countercultural gathering was set to take place from 30 August to 7 September in Nevada’s Black Rock desert.

“After much listening, discussion, and careful consideration, we have made the difficult decision not to build Black Rock City in 2020,” reads a statement on the Burning Man website.

“Given the painful reality of Covid-19, one of the greatest global challenges of our lifetimes, we believe this is the right thing to do.”

The event, often dubbed as an “anti-festival”, will go ahead online, however, with fans invited to enter the Virtual Black Rock City 2020, in keeping with the event’s 2020 theme, the Multiverse.

“Given the painful reality of Covid-19, one of the greatest global challenges of our lifetimes, we believe this is the right thing to do”

Unsure what form the online gathering will take, the Burning Man team says although it “will likely be messy and awkward with mistakes”, the virtual event will also be “engaging, connective, and fun”.

The first round of Burning Man ticket sales took place last month, with 4,000 tickets prices at $1,400 sold during the ‘FOMO’ ticket sale in March, as well as those sold through Direct Group Sale (DGS). The event’s main ticket sale was postponed earlier this month.

Organisers state they are “committed” to providing refunds to “those who need them”, adding that they hope some “will consider donating all or a portion of your ticket value, and/or making a tax-deductible donation to (non-profit festival organiser) Burning Man Project”.

“Substantial” staff layoffs, pay reductions and other cost-cutting measures will be needed to ensure the organisation remains operational into next year’s event season, say organisers.

Burning Man joins other major US events to be cancelled due to the Covid-19 outbreak, including South by Southwest, Governors Ball, Boston Calling, Firefly Festival and Ultra Miami, with Coachella, Bonnaroo, BottleRock, New Orleans’ Jazz Fest and Electric Daisy Carnival Las Vegas all pushed back to later in the year.

Photo: Bureau of Land Management/Flickr (CC BY 2.0) (cropped)


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Byron Bay Bluesfest to go ahead as planned

The organisers of Byron Bay Bluesfest have confirmed that the festival is going ahead as planned from 9 to 13 April, despite the spread of Covid-19.

“We are all aware of COVID-19 in Australia and want to update you. Bluesfest Byron Bay will be going ahead as planned,” reads a post on the festival’s Facebook page, last updated today (12 March).

“Both NSW Health and the Australian Health Protection Principal Committee (AHPPC), the federal body, report that attending public events such as Bluesfest are low risk.”

Fan are assured that their tickets are “fully insured” in case of a coronavirus-related cancellation.

The New South Wales festival, organised by Peter Noble, is entering its 31st year in 2020, featuring acts including Lenny Kravitz, Dave Matthews Band, Kool and the Gang and John Butler.

“We are all aware of COVID-19 in Australia and want to update you. Bluesfest Byron Bay will be going ahead as planned”

Extra safety measures and additional facilities, such as hand sanitisation stations, will be put in place at Bluesfest to further safeguard the health and safety of guests.

Covid-19 was yesterday declared a pandemic by the World Health Organisation (WHO). Major festivals including Coachella, Ultra Miami, South by Southwest and Tomorrowland Winter have been cancelled or postponed due to the virus.

Events affected in Australia include Miley Cyrus’ cancelled headline performance at the World Tour Bushfire Relief concert in Melbourne, Victoria. However, Robbie Wiliams’ appearance as part of the same event series is going ahead as planned, along with the Australian grand prix.

NSW Premier Gladys Berejiklian today said there will be a “further review of mass gatherings” across the state, saying, “there is no need to massively change what you are doing but it’s not business as usual. We are asking everybody to be alert.”

13 new cases of the virus were reported in NSW yesterday alone, bringing the state’s total to 78, half the total number of cases reported across the whole country.

 


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Mixed fortunes for live events as Covid-19 spreads

The live music industry is being affected differently in markets around the world by the continuing spread of coronavirus (Covid-19), with over 110,000 cases now reported worldwide.

Politicians in the UK today (9 March) reiterated that there was no need to cancel large events to prevent further spread of the virus.

At the International Live Music Conference (ILMC) last week, top agents expressed their resolve to carry on with business as usual, with CAA’s Emma Banks saying the agency would not take shows off sale “unless we have to”.

Reacting to a suggestion from Germany’s health minister Jens Spahn that all events over 1,000 capacity be cancelled due to Covid-19, DEAG today announced that “all events will be carried out according to scheduled dates regardless of the number of participants.”

“DEAG will carry out a responsible analysis of each event in close coordination with the respective artists, their partners and of course the local authorities and will make an appropriate decision on a case-by-case basis,” reads the statement.

A spokesperson from German powerhouse CTS Eventim, which operates in 15 markets across Europe, states that Covid-19 is having only “isolated effects” on its business, such as in Italy and Switzerland.

“The majority of our events and functions take place in the summer and in the second half of the year,” continues the Eventim spokesperson. “Based on the current situation, there is no reason to believe that the major festivals will not be held outdoors in the summer. We cannot observe an increased return of purchased tickets.”

“Based on the current situation, there is no reason to believe that the major festivals will not be held outdoors in the summer”

The Italian government recently extended its ban on all public gatherings in the north of the country until 3 April, whereas all events in Switzerland over 1,000 capacity have been banned until 15 March, in a measure deemed “disproportionate” by Swiss Music Promoters Association (SMPA).

In France, a ban imposed on events over 5,000 capacity led to the cancellation of Tomorrowland Winter, set to take place from 14 to 21 March at the Alpe d’Huez ski resort.

“It is with a heavy heart that we have to inform you that the French government has decided to cancel this year’s edition,” reads a post on Tomorrowland Winter’s Facebook page.

“The French government is taking drastic measures regarding the Covid-19 virus in France. Therefore they are enforcing the cancellation of large events, bringing together people from different nationalities on closed festival grounds and event locations.”

Asian tour dates by international acts including Avril Lavigne, Green Day, BTS, Mariah Carey, Stormzy and Khalid are among those to have been called off amid coronavirus concerns.

A joint statement issued by Japanese music bodies reads: “We have decided to cancel or call off the majority of shows, following a recent request to cancel or postpone events from the government.”

The bodies, including Japanese promoters’ association (ACPC), federation of music producers (FMPJ) and association of music enterprises (JAME), state they will work to provide all the appropriate information to the public and “deliver high-quality entertainment again soon”.

Events in the United States have also taken a hit recently, with the cancellations of Austin showcase festival and conference SXSW and the Miami edition of EDM event Ultra Music Festival.

 


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