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Swifties expected to spend half a billion in Stockholm

Taylor Swift’s upcoming concerts in Stockholm are expected to be a “real hit” for the city’s economy, according to a new report.

The superstar is due to play three Eras Tour concerts between 17–19 May at Friends Arena (cap. 50,000), marking her only stop in the Nordic countries.

According to calculations by the Stockholm Chamber of Commerce and Friends Arena, Swifties attending the concerts are expected to spend half a billion kroner (€43.6m).

“When the Friends arena is filled with visitors, it also means significant revenue for hotels, restaurants and shops. Taylor Swift’s visit is therefore a real hit for Stockholm’s economy,” says Carl Bergkvist, chief economist at the Stockholm Chamber of Commerce (SCC), in a press release.

“We have calculated what the visitors can spend on accommodation, food, SL [public transport] tickets and additional tourism, perhaps a guided tour of the old town. The concert tickets and trips to Stockholm are not included.”

“Taylor Swift’s visit is a real hit for Stockholm’s economy”

Of the 150,000 fans attending Swift’s Stockholm concerts, almost half will come from abroad, according to the SCC.

Fans from 132 countries, including USA, Finland and Australia, will attend the shows in Sweden’s capital city.

Swift and other A-list stars have also been credited with helping to rejuvenate tourism in Singapore after the country secured a much-debated exclusivity deal with the star.

At the end of last year, Swift’s planet-conquering Eras Tour officially became the first tour in history to surpass $1 billion in revenue.

Weeks later it was announced that the Eras Tour concert film also made history, becoming the highest-grossing concert/documentary film in box office history with more than US$261.6 million earned globally.

The blockbuster tour will resume in May with the European leg, which kicks off at LA Défense Arena in Paris.

In the meantime, Swift’s next album, The Tortured Poets Department, is due out on 19 April.


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