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New Swansea Arena appoints general manager

Ambassador Theatre Group (ATG) has announced the appointment of Lisa Mart as general manager of its soon-to-open Swansea Arena.

Mart comes to Swansea Arena with nine years of experience at ATG, initially at New Wimbledon Theatre (1,670-cap.) in south-west London, where she was theatre director, and then at the Alexandra (1,347-cap.) in Birmingham, where she oversaw a £650,000 refurbishment and relaunch that completed in October 2018.

The 3,500-seat capacity indoor venue marks the first arena-sized project for ATG, best known as an operator of London West End theatres. The company is majority owned by Providence Equity Partners, and received an injection of funding from Australia’s TEG late last year.

The new arena, part of the £135 million Copr Bay urban regeneration project in Wales’s second-largest city, is expected to open later this year.

“I am incredibly pleased and excited to be starting as general manager of the Swansea Arena; to be given this huge and rare opportunity of not only opening a brand-new venue, but also being a part of the wider regeneration of Swansea and its transformational project of Copr Bay, is a real honour,” comments Mart.

“The arena has been beautifully designed and will really be able to provide the local community and visitors with a variety of spaces and options to fit any size and scale of meeting or event,” she adds. “I can’t wait to start talking to and working with businesses to really discover how best to support their needs in this area.

“The arena will help strengthen the city’s cultural and entertainment scene further”

“As soon as restrictions allow, I will be re-exploring Swansea and surrounding areas – I’m keen to meet as many people as possible to really learn of the expectations of residents, businesses and locals on how they hope to work with us as we maximise the local impact of this amazing arena.”

ATG is also recruiting for other senior arena roles, including a head of sales and marketing, a building and technical manager and a conference and events manager, which will open for applications in the coming weeks.

Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, comments: “We are delighted to welcome Lisa to Swansea’s thriving and buoyant cultural community.

“She brings skill and experience that will help the arena complement the programming of other great local cultural venues and locations, such as the Grand Theatre, Brangwyn Hall, Singleton Park and many others.

“The arena will help strengthen the city’s cultural and entertainment scene further for many thousands of residents and visitors. It will act as a catalyst for the city centre’s £1bn transformation.”


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