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New Swansea Arena appoints general manager

Ambassador Theatre Group (ATG) has announced the appointment of Lisa Mart as general manager of its soon-to-open Swansea Arena.

Mart comes to Swansea Arena with nine years of experience at ATG, initially at New Wimbledon Theatre (1,670-cap.) in south-west London, where she was theatre director, and then at the Alexandra (1,347-cap.) in Birmingham, where she oversaw a £650,000 refurbishment and relaunch that completed in October 2018.

The 3,500-seat capacity indoor venue marks the first arena-sized project for ATG, best known as an operator of London West End theatres. The company is majority owned by Providence Equity Partners, and received an injection of funding from Australia’s TEG late last year.

The new arena, part of the £135 million Copr Bay urban regeneration project in Wales’s second-largest city, is expected to open later this year.

“I am incredibly pleased and excited to be starting as general manager of the Swansea Arena; to be given this huge and rare opportunity of not only opening a brand-new venue, but also being a part of the wider regeneration of Swansea and its transformational project of Copr Bay, is a real honour,” comments Mart.

“The arena has been beautifully designed and will really be able to provide the local community and visitors with a variety of spaces and options to fit any size and scale of meeting or event,” she adds. “I can’t wait to start talking to and working with businesses to really discover how best to support their needs in this area.

“The arena will help strengthen the city’s cultural and entertainment scene further”

“As soon as restrictions allow, I will be re-exploring Swansea and surrounding areas – I’m keen to meet as many people as possible to really learn of the expectations of residents, businesses and locals on how they hope to work with us as we maximise the local impact of this amazing arena.”

ATG is also recruiting for other senior arena roles, including a head of sales and marketing, a building and technical manager and a conference and events manager, which will open for applications in the coming weeks.

Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, comments: “We are delighted to welcome Lisa to Swansea’s thriving and buoyant cultural community.

“She brings skill and experience that will help the arena complement the programming of other great local cultural venues and locations, such as the Grand Theatre, Brangwyn Hall, Singleton Park and many others.

“The arena will help strengthen the city’s cultural and entertainment scene further for many thousands of residents and visitors. It will act as a catalyst for the city centre’s £1bn transformation.”

 


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ATG expands into UK arenas with new Swansea venue

The construction of a new 3,500-capacity arena in Swansea, Wales, began today (Wednesday 27 November) as part of a £1 billion regeneration of the city centre.

Swansea Arena, opening in 2021, is the latest live music venue in the Ambassador Theatre Group (ATG) portfolio, in addition to the Stockton Globe, which is reopening next year.

With almost 50 entertainment venues, Providence Equity-backed ATG hosts acts including Pet Shop Boys, Snow Patrol and Emeli Sandé in the UK, Lionel Richie, Al Green, Lauryn Hill and Lenny Kravitz in the US and Bonnie Tyler, FKA Twigs and Sinead O’Connor in Germany.

ATG also operates the UK’s most visited theatre website ATGtickets.com and overall sells around 11 million tickets a year.

“ATG has nearly 30 years’ experience of managing venues but this is an exciting moment that sees us expanding our portfolio to UK arenas”

“We have been working with Swansea Council for a period of time now to make the Arena a world class venue for music, comedy, conferencing and events in South Wales,” comments Mark Cornell, CEO of ATG.

“ATG has nearly 30 years’ experience of working with councils and managing venues but this is an exciting moment that sees us expanding our portfolio to UK arenas following our success across the UK, US and Germany.”

“Swansea Arena is an incredibly exciting addition to ATG,” adds Katy Arnander (pictured), ATG content development director. “The new arena will be at the forefront of our music, comedy, events and exhibitions strategy as well as presenting new content like gaming and esports which is a perfect fit for such a technologically advanced arena.”

The arena is funded by Swansea Council and part-funded by the £1.3bn Swansea Bay City Deal.

For update of when tickets go on sale at Swansea Arena, join the mailing list here.

 


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