Piletilevi Group expands operations in Romania

Ticketing company AS Piletilevi Group is expanding its reach in Romania with the acquisition of Ticketing Nation, which manages the Entertix.ro and Myticket.ro platforms.

The merged companies say they will sell nearly five million tickets, worth more than €30 million, per year and collect more than 24 million online visits. Piletilevi Group previously acquired a majority stake in Romania’s oldest ticketing company Bilete.ro last summer.

According to shareholder and board chair Sven Nuutmann, Piletilevi Group sees great potential in the Romanian market, both in terms of concerts by major international artists and in the technological development of the country’s cultural sector.

“Through this transaction, we are not only increasing our market share in Romania, but also creating a strong foundation for further expansion throughout Central and Western Europe,” says Nuutmann. “Our goal is to offer event organisers and ticket buyers across the group high-quality service and innovative solutions that meet the needs of our customers and partners.”

Piletilevi Group operates in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland.

“After seven years of operation on the Romanian market, Ticketing Nation can be considered one of the most important, mature and successful ticketing companies in the country,” says Valentin Vasiloiu, head of Entertix. “With a diverse portfolio, providing services to the biggest concert and festival organisers, top sports clubs, prestigious cultural institutions, unique exhibitions and much more, the company has experienced continuous development and an impressive comeback after the pandemic period.

“A new chapter begins now as we bring together two great companies under one vision”

“In order to maintain and strengthen this growth rate, we have decided to join forces with another important player in Romania – Bilete.ro. The result is definitely a company with market leader potential, offering the best services and boosted by the decades of experience accumulated by both teams.”

“A new chapter begins now as we bring together two great companies under one vision,” adds Bilete.ro CEO Andreea Pop. “Together, we are stronger and I am honoured to lead us into a future full of opportunity and innovation.”

The deal, which has been approved by the authorities, is being co-financed by SEB Bank.

“We are very happy to be Piletilevi Group’s partner and that the company has managed to implement another expansion,” says Estonia-based Peep Jalakas, a member of the bank’s management board. “Piletilevi Group’s ambition and professionalism to expand in the competitive service sector is impressive, resulting in achieving one of the leading market positions in this region,.”

Piletilevi Group also acquired GoOut.net, one of biggest market players in Czech Republic, in 2023, and acquired two companies in Poland, Kicket.com and Biletomat.pl, earlier this year.

“Our ambitions are not limited to this, but at the moment we are focusing on integrating the acquired companies with the Piletilevi Group and developing cross-group solutions to meet the needs of both event organisers and ticket buyers,” adds Nuutmann.

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