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Int’l tie-up for US and UK event suppliers

Two veteran live event industry suppliers, the UK’s Wrist Marketing/Global Barcode and Brolly Event Solutions of Denver, Colorado, entered into a strategic partnership earlier this month.

As part of the agreement Brolly will integrate Wrist/Global’s RFID attendee-tracking technology into its own platform, under the name ‘Brolly Live’, while in return Wrist/Global will expand its product offering the UK to include Brolly’s registration, lead capture and event commerce solutions.

Wrist/Global, itself a partnership between Wrist Marketing and Global Auto ID, designs and develops radio-frequency identification (RFID) wristbands for access control, cashless payments, social media integration, accredited staff management and monitoring and more.

Brolly is a division of Centennial, Colorado-based Data Connect Corporation that supplies technology to analyse, monetise and optimise its clients’ events. It has since its founding in 1999 generated a reported US$3.1 billion in customer revenue and registered over 2.5 million eventgoers.

Rory Musker, Wrist’s head of sales, says the two companies will, in the coming months, “work to bring their services into markets in the US, Canada and the UK”.