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IQ 111 out now: The Long Tale of Coda

IQ 111, the latest issue of the international live music industry’s favourite monthly magazine, is available to read online now.

The June edition celebrates 20 years since the launch of Coda with the talent agency’s founders, tracking its history and looking to the future in the wake of the evolved company’s acquisition by Wasserman Music.

In addition, we reflect on ILMC’s Brave New World-themed gathering after the conference made a successful return to physical form, and commemorate the richly-deserving winners of this year’s Arthur Awards.

Elsewhere, the magazine dissects the supply chain problems currently plaguing the business and speaks to experts in search of solutions, while a separate feature examines some of the challenges and opportunities for suppliers of event infrastructure. Plus, we provide a health check on the seemingly buoyant Swiss market.

For this edition’s columns and comments, Lorenz Schmid details MUCcc Arena’s ambition to become Germany’s first climate-neutral arena and Class of ’21 New Bosses alumni Theo Quiblier urges others to share stories of their failures and be honest about insecurities.

In this month’s Your Shout, meanwhile, execs including Geoff Ellis (DF Concerts), Dmitry Zaretsky (Pop Farm) and Will Holdoway (Method Events) reveal the act they rank as their greatest festival discovery.

As always, the majority of the magazine’s content will appear online in some form in the next four weeks.

However, if you can’t wait for your fix of essential live music industry features, opinion and analysis, click here to subscribe to IQ for just £7.99 a month – or check out what you’re missing out on with the limited preview below:


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Int’l tie-up for US and UK event suppliers

Two veteran live event industry suppliers, the UK’s Wrist Marketing/Global Barcode and Brolly Event Solutions of Denver, Colorado, entered into a strategic partnership earlier this month.

As part of the agreement Brolly will integrate Wrist/Global’s RFID attendee-tracking technology into its own platform, under the name ‘Brolly Live’, while in return Wrist/Global will expand its product offering the UK to include Brolly’s registration, lead capture and event commerce solutions.

Wrist/Global, itself a partnership between Wrist Marketing and Global Auto ID, designs and develops radio-frequency identification (RFID) wristbands for access control, cashless payments, social media integration, accredited staff management and monitoring and more.

Brolly is a division of Centennial, Colorado-based Data Connect Corporation that supplies technology to analyse, monetise and optimise its clients’ events. It has since its founding in 1999 generated a reported US$3.1 billion in customer revenue and registered over 2.5 million eventgoers.

Rory Musker, Wrist’s head of sales, says the two companies will, in the coming months, “work to bring their services into markets in the US, Canada and the UK”.