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D2C platform Townsend captures live streams on record

Townsend Music, the leading direct-to-consumer (D2C) platform, has been providing its artist clients with a new revenue stream during the pandemic by capturing their livestreamed shows on record.

The platform, which hosts over 1,000 artist D2C stores, has been converting its clients’ livestream recordings into one-off, collectable vinyl to be sold exclusively through the stores.

In December, British rock band The Darkness delivered a livestreamed concert from Indigo at the O2, London, in conjunction with Townsend, Live Here Now, AEG and Dice.

The ticketed performance, which took place under the banner of ‘Streaming of A White Christmas’, was transformed into a brand new live album, presented as a deluxe triple ‘sparkle green’ heavy vinyl with booklets and a deluxe double CD for £40 and £20 respectively – generating not one, but two income streams for the band.

“These campaigns have been a huge success and they’ve provided the artists with decent revenue streams and strong data”

Similarly, Townsend packaged Embrace’s greatest hits concert, livestreamed from their own studio during the pandemic, into a triple-coloured vinyl dubbed ‘Best Of Live From The Cellar Of Dreams’ which was informed by a fan-powered setlist.

“These campaigns have been a huge success and really enjoyable to put together. They’ve provided the artists with decent revenue streams and strong data capture,” says Bruce McKenzie, sales director at Townsend Music.

“It’s also been great to pay over some of the money to the band’s crew who are such an important part of the team who have been hit the hardest during lockdown.”

The company has also organised other exclusive D2C live albums using archive material from artists including Supergrass, James, Shed Seven and Bryan Ferry.

 


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Socially distanced Unity Arena announces opening line-up

UK promoter SSD Concerts has announced the opening line-up for its new Unity Arena near Newcastle.

The 2,500-capacity venue – the first of its kind – ensures social distancing with a “parking-to-platform” system that sees concertgoers arrive by car and then proceed to a dedicated viewing platform located at least 2m from other viewing areas.

Unity Arena will open on 14 August with a DJ set by broadcaster Craig Charles, with the first live concert performance coming courtesy of Two Door Cinema Club the following night.

They are followed Supergrass on Saturday 22 August, Tom Grennan on Thursday 27 August, the Libertines on Saturday 29 August and Maximo Park on Saturday 5 September.

“We’re excited to be working with artists who have the same desire to make something happen during difficult times”

The first slate of programming also includes three comedy performances, from Jason Manford on 30 August and Bill Bailey on both 1 and 2 September.

Steve Davis of SSD Concerts, which – backed by sponsor Virgin Money and production company Engine No 4, is the driving force behind the arena – comments: “We’re excited to be working with artists who have the same desire to make something happen during difficult times for the industry and the general public.

“The rock’n’roll, can-do attitude of the artists performing and the team behind Virgin Money Unity Arena will make these shows ones to remember for the rest of our lives.

“We were determined to make this special, and hopefully today’s line-up is a strong statement of intent. We’re not finished yet and we’ll be announcing yet more acts soon.”

 


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