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2024 fests: Superbloom, Pinkpop, La Prima Estate

With the 2024 festival season now upon us, a number of forthcoming events are unveiling their completed bills.

Germany’s Superbloom Festival has announced OneRepublic as its final headliner, joining acts such as Sam Smith, Calvin Harris and Shirin David at Munich’s Olympic Park on 7-8 September. The 50,000-cap festival debuted in 2022 and will also feature The Chainsmokers, Burna Boy, Louis Tomlinson, Nothing But Thieves, RIN, Tokio Hotel, Niall Horan, Jorja Smith and Kenya Grace, among others.

In Portugal, Super Bock Super Rock will be headlined by Måneskin, 21 Savage and Stormzy, backed by the likes of Royal Blood, Tom Morello, Black Coffee, Slow J, Mahalia, Fisher, Vulfpeck and Will Butler on Meco Beach, South Lisbon, from 18-20 July.

Måneskin and Royal Blood will also grace legendary Dutch festival Pinkpop, which will also welcome superstars such as Calvin Harris, Ed Sheeran, Keane, Nothing But Thieves, Avril Lavigne, Hozier, Greta Van Fleet, Louis Tomlinson, Yungblud, Pendulum, Babymetal, James Arthur, Oliver Heldens, Corey Taylor and Jane’s Addiction to Landgraaf between 21-23 June.

Plus, the third edition of La Prima Estate in Tuscany, Italy, will star Peggy Gou, Paolo Nutini, Fontaines DC, Kasabian, Phoenix, Jane’s Addiction, Dinosaur Jr and Michael Kiwanuka across two weekends – 14-16 & 21-23 June.

Multi-day London open-air concert series South Facing Festival will host headliners Grace Jones (26 July), Future Islands (27 July), Popcaan’s Unruly Fest (28 July), The Roots, De La Soul and The Pharcyde (1 August), Cloud X (2 August),Major League DJz (3 August), Yussef Dayes presents Summer Dayes (4 August), Jess Glynne (9 August) and Damian “Jr. Gong” Marley (10 August).

Meanwhile, the 12th Elbjazz Festival in Hamburg, Germany, will be topped by Faithless, Jungle, The Streets and BADBADNOTGOOD from 7-8 June.

Taking place in creative hub Nuanu City, 15 minutes outside of Canggu, from 26-28 July, Bali’s Suara Festival has dropped its phase two lineup with talent including Neil Frances, Youngr, Brandt Brauer Frick, Ramengvrl, Yung Raja and Aussies Angus and Julia Stone. Previously announced acts include LP Giobbi, HVOB (live), Rodriguez Jr. (live), Mansionair and Lastlings, as well as Geju, Deer Jade and Sainte Vie (live).

Elsewhere, Oasis Festival returns to the The Source in Marrakech, Morocco, from 6-8 September. Its first wave of acts includes Laurent Garnier, Jungle, Amine K, HAAi, Jyoty and TSHA.

And Latin music spectacular Besame Mucho Festival will return to Los Angeles’ Dodger Stadium on 21 December, topped by Shakira. It will showcase more than 65 artists including Enrique Iglesias, Pitbull, Los Tigres del Norte, Juanes, Banda MS, Enanitos Verdes.

 


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ILMC 36: Festival heads discuss headliner drought

European festival organisers came together at ILMC 36 to discuss the sector’s biggest challenges, including the lack of available headliners.

Cindy Castillo, Mad Cool (ES), Jim King, AEG Presents (UK), Jess Phillips, Untitled Group (AU), Jan Quiel, Wacken Open Air (DE) and Annika Hintz, Superbloom (DE) took the stage for Festival Forum: Headline Topics, moderated by UTA’s Jules De Lattre.

“The challenge across all my UK business has been the availability of headline talent,” said King. “When they’re prepared to confirm, how we can get that show announced and then the sales window that we’re dealing with. The shows we’re putting up are selling very strongly. The demand is there, it’s supply that’s an issue.”

Castillo added: “The most difficult thing this year has definitely been booking headliners and being able to deliver a good lineup. The time between sending our first offer and getting a headliner confirmed was the longest period ever. This is due to many circumstances: the cost, production, dates, not wanting to tour, saturation of the market.”

“The demand is there, it’s supply that’s an issue”

De Lattre suggested the lack of headliners was partly down to the boom in arena and stadium tours.

“Major artists have less of a financial incentive to play festivals since the headline touring business is more rewarding than ever,” he said. “You’ve got higher income on a headlining tour, you’ve got better routes and full control of your production.”

King added: “More acts need to tour festivals and that’s the most urgent issue we have to address.”

Phillips, from Australian promoter Untitled Group, added that it’s not just the availability of headliners that’s an issue but the “astronomical” cost of bringing them to her country. “The problem with that is our breakeven just skyrockets,” she said.

Phillips believes this is the reason why festival cancellations in Australia are mounting: “What we’ve seen recently is festivals putting all their money into securing a good headliner and then collapsing eight days after going on sale because they can tell from that they’re not going to get anywhere near that breakeven.”

“We worry too much about ticket price and not enough about the value of the ticket”

While rising costs are still an ongoing concern in the sector, panellists said they were determined to find solutions.

“There are bits and pieces to cover those costs,” said Jan Quiel. “We’ve been doing VIP packages and making a little extra on glamping, which we only started doing a couple of years ago.”

Castillo adds: “The only possible solution is to get creative about it and face new challenges with new solutions. We can’t control the situation because it’s a world thing, not a local thing.”

King argued that festival organisers should be “concentrating more on value than they do on cost”.

“We need to convince people that going to a festival will be just as much of an enriching experience as going on holiday”

“The first natural reaction when costs go up is to have less – less stages and smaller production,” he said. “If you reduce the value, you reduce the experience and then you’re on a downward spiral. I think if you look at the most successful festivals, they’re actually adding more value to the ticket. We worry too much about ticket price and not enough about the value of the ticket.”

“That doesn’t address the attrition rate, which is always going to be high. There will be more shows that fail because the barrier to entry, financially, is so high and the risk point is so high. I think it’s devastating. But that’s the direction of travel. I think it’s very difficult to change.”

Phillips agreed, adding that the value of a festival needs to match that of a holiday: “It can’t just be a stage and a hotdog stand, fans need to see an immersive experience. We need to convince people that going to a festival will be just as much of an enriching experience as going on holiday or spending your money on something else.

“We project the message that live music is just one element of our festivals and that there are many other activities. We want to deliver a whole other world, like a holiday destination. And that’s what we’re seeing is the most successful outcome.”

 


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Festivals 2024: Primavera, Superbloom, TRNSMT

Primavera Sound, Trnsmt and Superbloom are among the latest batch of European festivals to reveal their 2024 bills.

Set for 29 May to 2 June, the 22nd Primavera Sound Barcelona will be headlined by Lana Del Rey, Pulp and SZA. Other artists will include The National, PJ Harvey, Vampire Weekend, Phoenix, Disclosure, FKA Twigs, Justice and Mitski.

Once again, the lineup highlights the event’s commitment to equality (42.36% women, 42.36% men and 15.28% mixed projects), which has been its hallmark since the historic 2019 edition balanced the gender distribution for the first time.

Germany’s 50,000-cap Superbloom Festival, which debuted in 2022, returns to Munich’s Olympic Park on 7-8 September with artists such as Sam Smith, The Chainsmokers, Louis Tomlinson, Nothing But Thieves, RIN, Tokio Hotel and Kenya Grace.

Held on Glasgow Green, Scotland, from 12-14 July, DF Concerts’ TRNSMT will be topped by Liam Gallagher, Gerry Cinnamon and Calvin Harris. The bill will also include the likes of Garbage, Courteeners, Chase & Status, The Snuts, Rick Astley, Tom Grennan, Declan McKenna, Dylan John Thomas, Blossoms, Sugababes and Example.

Elsewhere, Metallica will star at the 10th anniversary of Norway’s Tons of Rock, set for 26-29 June in Oslo, joining the previously announced TOOL, Judas Priest and Greta Van Fleet.

“Bringing Metallica to Norway and Tons of Rock is bigger than words can describe”

“Bringing Metallica to Norway and Tons of Rock is bigger than words can describe,” says Tons of Rock CEO Jarle Kvåle. “The journey here is longer than anyone can imagine, but at the same time there has never been a shorter gap between us as fans and us organisers. Seeing Metallica is every metal fan’s childhood dream. To see them at Tons of Rock in our 10th year is indescribable.”

Finland’s Flow Festival will welcome Pulp, Fred again.., The Smile, PJ Harvey, Jessie Ware, Denzel Curry, Kenya Grace and Overmono, among others, to Helsinki for its 20th anniversary event from 9-11 August.

The UK’s All Points East, which has announced a naming rights partnership with Uber Eats, runs from 16-25 August. Promoter AEG Presents has confirmed Loyle Carner as its first headliner for 17 August. He will be joined at London’s Victoria Park by special guests Nas, Ezra Collective, Sainté, Joe James, ENNY and Navy Blue.

Portugal’s NOS Alive (11-13 July), which last week named Dua Lipa as its first act for 2024, has since added the Smashing Pumpkins, Khruangbin, Benjamin Clementine, Kenya Grace, Black Pumas and Nothing But Thieves.

Meanwhile, Måneskin have joined Dua Lipa and Foo Fighters as headliners of Belgium’s Rock Werchter from 4-7 July. The Italian rock band will also headline Portugal’s Super Bock Super Rock, which takes place from 18-20 July.

Croatia’s biggest open-air music festival INmusic, which pulled the plug on its 2023 edition due to a myriad of financial challenges, returns to Zagreb between 24-26 June next year, when it will feature artists including The National, Smashing Pumpkins, The Gaslight Anthem and Viagra Boys.

“It is a great honour for us to collaborate with such a significant excellence”

And Italy’s Lucca Summer Festival (LSF) has revealed the first four headliners for its 2024 series: Ed Sheeran (8-9 June), Rod Stewart (7 July), Kolkata (11 July), Diana Krall (15 July). The festival has announced a new sponsorship deal with Lucca-based U-Boat watches.

“It is a great honour for us to collaborate with such a significant excellence in the territory as U-Boat is,” says LSF founder Mimmo D’Alessandro, CEO of D’Alessandro e Galli. “Two great realities that meet and collaborate for the city and for the Lucca Summer Festival project represent an important example of mutual support and that of the city.”

Plus, Lollapalooza India is back for its second edition from 27-28 January, featuring headliners Sting, Jonas Brothers, Halsey and OneRepublic at Mahalaxmi Race Course in Mumbai. The event will also welcome acts such as Keane, Lauv, Jungle, Royal Blood, JPEGMAFIA, Meduza, Malaa, Caribou and The Roseat.

 


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Fruzsina Szép on “almost perfect” Superbloom

Superbloom director Fruzsina Szép has spoken to IQ about the “almost perfect” second edition of the German festival.

The two-day event returned to Munich’s historic Olympic Park last weekend (2–3 September), featuring artists including Imagine Dragons, Martin Garrix, Peter Fox, Ava Max, Ellie Goulding and more.

Despite last year’s teething problems, the Goodlive-promoted festival continued its sell-out streak, with 50,000 attendees on each of the two days.

“We had so many learnings from 2022 and only one year to apply them but all the effort was worth it because we really succeeded in correcting the mistakes and failures,” says Szép.

One of the biggest issues with last year’s edition was crowd flow around the 70,000-capacity Olympic Stadium, which meant organisers were forced to halt entry to the main stage before it reached full capacity.

“I’ve never experienced a festival like this, that I’ve been involved with”

“This year, we moved the stage to the head of the stadium so it was much easier to get in and out and there was a constant flow, no backlogs,” she explains. “All the space was there to stand or sit and we had separate areas for our premium guests.”

Crowd flow around the festival was also relieved by increased signage: “We communicated with the audience beforehand and throughout to inform them about the challenges [of the festival site] and of the time it takes to walk between stages,” she adds.

The extreme weather at the debut edition, which forced Years & Years to forego their set on the main stage, was also a distant memory and the band returned to perform in 23-degree heat.

Also contributing to a successful edition was the lack of incidents at this year’s festival. “It was an absolutely beautiful and calm atmosphere throughout those two days. I’ve never experienced a festival like this, that I’ve been involved with,” says the seasoned festival pro, who has previously worked on Sziget (Hungary) and Lollapalooza Berlin.

“We did a lot of communication upfront about safety and security and how important that is for us,” says Szép. “We let our audience know that we doubled the inclusion and awareness teams this year. It’s about creating safer spaces all over the festival and having mobile teams.”

“People said they’ve never seen so many people with disabilities partying together with the crowd”

Szép believes the increased support teams, in combination with a diverse programme, is the reason for Superbloom’s majority-female audience, which has increased from 60% to 70% since last year.

Female representation on the lineup was also high – at 45% – though the director says the goal isn’t to achieve a gender-balanced bill. “The goal is to have a good bill that is also diverse, with plenty of queer artists and artists living with disabilities,” she says.

Accessibility was once again a top priority for Szép, who grew up with a blind father. For this year’s edition, Superbloom doubled the size of the wheelchair area in the stadium and increased the number of disabled toilets. The festival attracted three times more people living with disabilities than last year.

“Audience members said they’ve never seen so many people with disabilities partying together with the crowd and how amazing it was to see that,” says Szép. “Everybody should have the possibility to have the best time of their life at a festival.

“In our experience areas, we programmed a lot of content that was about inclusion, diversity and social issues – like what is it like to be living with a disability. And we had a German rapper, who creates ironic songs about his disability, perform and appear on a panel. These are small but important things for our mission.”

“I never want to organise a perfect festival – although this year was almost perfect”

Though Szép has been widely celebrated for Superbloom’s accessibility, including by the German government, it firmly remains top of her list for the next edition.

“For the 2024 edition, I’d like to develop more services for disabled people. I’d also like to work on more special partnerships with companies that represent global, local and social issues, and on the experience aspect of the festival, making more use of the lake,” she says.

“There’s always space for development. My expectations are pretty high but I know you have to improve step by step – I think it’s important to have a natural development and not to do everything at once. I never want to organise a perfect festival – although this year was almost perfect.

“It’s also a financial question anyway. In times like these, when prices are getting higher and higher, organising a festival or creating a new brand is a huge financial risk. It will take some time for Superbloom to be profitable – it’s an investment – but we already have a strong brand in year two.

“I’m really thankful to our audience that they trusted us and bought our tickets, despite the problems that we had last year. So many festivals in Germany and Europe struggled but we sold out again. I think after year three we can be sure Superbloom will have a very stable future.”

 


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European Festival Awards 2022 winners revealed

Denmark’s Roskilde Festival, the Netherlands’ Mojo Concerts and Atlas Ukraine were among the big winners at last night’s European Festival Awards (EFA).

The in-person ceremony, held at De Oosterpoort in Groningen, the Netherlands as part of Eurosonic Noorderslag (ESNS), returned to celebrate the best of the 2022 season after a forced hiatus due to the pandemic.

Already announced as winner of the Lifetime Achievement Award, Roskilde also triumphed in two other categories at the EFA’s 12th edition – Best Major Festival and The Impossible without Youth Award.

In their acceptance speech, the team praised the festival’s army of volunteers (“We couldn’t do it without them”), along with the “best audience in the world”. “We are so proud and so honoured,” they added. “Thank you for seeing the ambition and the idea and the community behind this.”

Elsewhere, Atlas Festival & Music Saves UA received a standing ovation when picking up the Take A Stand Award, while Mojo collected Promoter of the Year.

“Two years of corona showed how difficult it is to organise the things we love”

Germany’s Superbloom was named Best New Festival. “Two years of corona showed how difficult it is to organise the things we love,” said Superbloom organiser Fruzsina Szép. “And to start a new brand, even more so.”

X-ray Touring’s Josh Javor dedicated his Agent of the Year gong to his mentor, “the one and only legend”, Steve Strange and recalled the times Strange took him to Eurosonic. “Because of him I didn’t know there were panels for three years because all we did was drink, watch bands and sleep,” he joked.

The Award for Excellence & Passion, meanwhile, went to festival veteran Holger Jan Schmidt. Dubbed a “A true servant for the cause”, Schmidt said: “I can only do something with passion. Burnout goes hand in hand with passion. I think we should all take a look at ourselves. How much can we do. How much passion can we invest?”

Festivals from more than 30 countries participated in the awards process, with 300,000 single votes cast by the public, resulting in 124 shortlisted nominees in 15 categories, not counting the Lifetime Achievement Award.

The full list of winners is as follows:

The Take a Stand Award 
Atlas Festival & Music Saves UA (Ukraine)

Best New Festival
Superbloom (Germany)

The Impossible without Youth Award
Roskilde Festival (Denmark)

Best Indoor Festival
Iceland Airwaves (Iceland)

Line-Up of the Year
Hellfest (France)

The Health & Safety Innovation Award
Watt en Schlick Fest (Germany)

Agent of the Year
Josh Javor (X-Ray Touring)

Best Small Festival
Roadburn (The Netherlands)

Newcomer of the Year
Fred Again (UK)

The Brand Activation Award
Wacken Open Air (Germany) & Krombacher

Best Medium-Sized Festival
Best Kept Secret (The Netherlands)

The Green Operations Award
Rock Werchter (Belgium)

Best Major Festival
Roskilde Festival (Denmark)

The Award for Excellence & Passion
Holger Jan Schmidt

Promoter of the Year
Mojo (The Netherlands)

The Lifetime Achievement Award
Roskilde Festival (Denmark)

 


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2023 lineups take shape: Superbloom, Sziget and more

Superbloom, Standon Calling, Sziget, Shaky Knees and Kite’s 2023 lineups are taking shape, with rafts of new additions announced.

After its successful debut this year, Goodlive’s Superbloom returns to Munich’s Olympiapark on 2 and 3 September, 2023.

Imagine Dragons, Martin Garrix, Ellie Goulding, Marteria, Badmómzjay, Zara Larsson, Ofenbach, Aurora, LostFrequencies, Giant Rooks, Years & Years and Cat Burns are among the first wave of confirmations for the second instalment.

The inaugural edition sold out, welcoming 50,000 fans each day. Goodlive director Fruzsina Szép reflected on the successful launch in an IQ inteview.

Standon Calling has announced Years & Years, Self Esteem, Bloc Party and The Human League

Elsewhere, the UK’s Standon Calling has announced that Years & Years, Self Esteem, Bloc Party and The Human League will headline the 2023 offering.

Anastacia, Confidence Man, Dylan, Squid, Katy B, KT Tunstall and Melanie C will also perform at the 17th edition of the boutique music and arts festival.

Festival founder and director Alex Trenchard says “We’re so proud of this year’s progress in booking a gender-balanced headline bill.”

The Broadwick Live-owned festival will return to the Hertfordshire countryside between 20 and 23 July 2023.

Across the Atlantic, Shaky Knees has confirmed headliners The Killers, Muse and The Lumineers for the 10th-anniversary edition.

Shaky Knees has confirmed headliners The Killers, Muse and The Lumineers for the 10th-anniversary edition

More than 60 bands will perform across four stages during the 2023 festival, slated for 5–7 May at Central Park, downtown Atlanta.

Greta Van Fleet, Tenacious D, Hozier, The Mars Volta, Yeah Yeah Yeahs, The Flaming Lips performing “Yoshimi Battles the Pink Robots,” Cypress Hill performing “Black Sunday” have also been announced.

The festival is promoted by Live Nation subsidiary C3 Presents, who today announced new festival Palm Tree in Aspen.

Elsewhere, Hungary’s Sziget festival has unveiled the first wave of artists for next year, including headliners Billie Eilish, Florence & The Machine, David Guetta and Imagine Dragons.

Other confirmations include Sam Fender, Foals, Niall Horan, Yungblud, Jamie xx and Nothing But Thieves.

Tinderbox has lined up Maroon 5, George Ezra, Jada, bbno$ and Oliver Malcolm

Europe’s biggest festival will return to Óbuda Island in Budapest between 10 and 15 August 2023.

In Denmark, Tinderbox has lined up Maroon 5, George Ezra, Jada, bbno$ and Oliver Malcolm for the 2023 event, between 22–24 June in Odense, Funen.

Last year, the festival broke records when a daily number of 48,000 people visited the festival again after two years of cancellations.

The UK’s Kite festival today announced it will return for a second year, with musical artists including Hot Chip, Suede, Candi Staton, Lynks and Sarathy Korwar.

Hailed as a “festival of ideas and music,” the Oxfordshire event will also feature authors, actors, comedians, journalists, motivational speakers and more. The festival is set for 9–11 June at Kirtlington Park.

See more festival lineup announcements from the likes of Roskilde, Primavera and Nova Rock here.

 


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Fruzsina Szép reflects on Superbloom’s sold-out debut

Seasoned festival pro Fruzsina Szép has spoken to IQ about the debut edition of Goodlive’s newest festival, Superbloom.

The two-day event finally launched in Munich’s historic Olympic Park last weekend (3–4 September) after two postponements due to Covid-related restrictions.

Calvin Harris, Macklemore, Megan Thee Stallion, Rita Ora, Skepta and David Guetta were among the acts that performed across 11 stages during the event.

Alongside live music, the festival delivered a multi-faceted programme of art, culture, diversity, lifestyle, society, research and development, sustainability and science, with the aim of “redefining the music festival concept”.

“I wanted to create a 360-degree festival experience and I think we’ve done that well,” says Szép. “It was important to me that the visitors immersed themselves in a charming world and experienced many moments of happiness that they can now take with them into their everyday lives.”

The inaugural edition drew 50,000 visitors and ultimately sold out, which Szép says was “a dream come true” after a “mentally challenging” few years for the Superbloom team.

“It’s a new festival, a new brand, a new site and there are new colleagues, so there’s a learning curve”

And while the event was a success, Szép says that there’s plenty of room for improvement.

“It’s a new festival, a new brand, a new site and there are new colleagues, so there’s a learning curve…we have to be patient,” says the director, who has previously worked on Lollapalooza Berlin and Sziget.

“Sometimes our audience expects us to be 100% but we are not perfect and I don’t want to be perfect,” she continues. “I always wanted to have the possibility to make mistakes but to learn from them and to correct them and make them better in the next year. I’m not afraid to receive criticism – I grow from it.”

The biggest learning curve for the festival, she says, was navigating the unique site, which utilised the 70,000-capacity Olympic Stadium as the main stage.

On Saturday night, organisers were forced to halt entry to the stadium, where headliner Calvin Harris was playing his only German concert this year, due to a crowd flow issue.

“The problem was, on the floor of the stadium there is a maximum capacity of 20,000 and that was already full,” explains Szép.

“Sometimes our audience expects us to be 100% but we are not perfect and I don’t want to be perfect”

“There would have been space for 30–40,000 more people in the seats but people were stopping and sitting down at the beginning of the seats, rather than moving to the far end.

“Many people were queueing outside and some people were trying to go to another stage so it became the kind of situation which could have been very difficult. And Calvin Harris was already playing so it was impossible for the security and volunteers to ask people to get up and move along. That’s why we had to decide very quickly to stop letting people into the stadium.

“We were planning the crowd flow for months but we weren’t prepared for people to sit down at the beginning of the stands.”

The next day, the Superbloom team communicated the crowd flow to fans and the main stage programme went off without a hitch.

Extreme weather also proved to be an issue on the Saturday, with strong winds, heavy rain, lightning and thunder causing the programme to grind to a halt for an hour and a half.

As a result, Years & Years were forced to forego their set on the main stage and Megan Thee Stallion’s slot was reduced to 30 minutes.

Superbloom was praised by the German government for making the festival inclusive and accessible for disabled music fans

“The safety and security of our audience, our artists and our team is the first priority when we are on-site – no question,” says Szép. “Severe weather is an issue for every open-air event – we have to deal with force majeure measures all the time. These are normal procedures.”

Challenges aside, the festival was hailed as one of the most diverse events in the European festival market, with a range of ages, genders, races, nationalities and sexualities represented on the lineup. This was ultimately reflected in the audience – 60% of which were female.

In addition, Superbloom was praised by the German government for making the festival inclusive and accessible for disabled music fans.

“We worked closely with a group of experts who live with disabilities to help us deliver the maximum festival experience for others [with handicaps],” says Szép.

“Yesterday I was in a panel with the government’s representative for disabled people living in Germany, who is blind himself, and he said he has never before seen a German festival of that size so well organised for disabled people. That gave me such a great feeling.”

Having grown up with a blind father, accessibility is a matter close to Szép’s heart and has informed many aspects of the festival.

Having grown up with a blind father, accessibility is a matter close to Szép’s heart

“I grew up in Munich. And, for many years, on many weekends, my father and I would walk around this Olympic Park. He told me to experience the world not just with my eyes but with all my senses so I had this in my head while creating the concept for the festival.

“Being an adult now and having the possibility to organise Superbloom here was so emotional and I could feel my father’s energy,” says Szép.

Alongside the main stages, the Superbloom programme included an area hosting 30 NGOs including Greenpeace and Music Declares Emergency, assembled by Yourope general manager Holger Schmidt.

Other dedicated areas focussed on art, fashion, and theatre, with roaming performances ranging from robot dogs and giraffes, to ballerinas twirling atop mobile pianos and marching bands.

Superbloom returns to the Olympic Park in Munich from 2-3 September 2023.

 


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More speakers confirmed for IFF 2022

The latest round of guest speakers and conference topics have been unveiled for the International Festival Forum (IFF) 2022, ILMC’s invitation-only event for music festivals and booking agents.

United Talent Agency’s UK office co-head Obi Asika is the first industry leader confirmed to join host James Drury (ILMC) for The Festival Season 2022, to discuss the key challenges organisers have faced as we look forward to a smoother 2023.

Wasserman Music’s Adele Slater (UK) and Chris Payne (WME, UK) will appear alongside IQ Magazine‘s Gordon Masson and Smash!Bang!Pow! CEO Nikolaj Thorenfeldt (DK) on Festivals & Agents: Happier than ever? to examine the main ingredients powering our multi-billion dollar business.

And Barbara Hexges (Superbloom!, DE) will speak at The New Kids on the Block, a quickfire presentation session of every key new festival and agency that’s emerged in the last 18 months, alongside Stephan Thanscheidt (Tempelhof Sounds, DE) and Jess Kinn & Sean Goulding from One Fiinix Live (UK).

The first 400 delegates from 26 countries are now signed up for IFF 2022

IFF 2022 will offer the usual plethora of networking, showcases, panels, and parties – all taking place between 27-29 September in London. Check out the first speaker announcement here.

The first 400 delegates from 26 countries are now signed up, with demand for IFF 2022 passes proving higher than ever.

IFF’s new delegate hub, the Holiday Inn in Camden, will be transformed into IFF Central for three days and host conference sessions, private parties and meetings, and speed dating for attendees.

Wasserman Music, WME, CAA, UTA, Primary Talent, ATC Live, X-Ray Touring, Solo Agency, Pure, One Finiix Live and Earth Agency are among the first to back the 2022 edition as agency partners, many of whom will present showcases featuring the hottest new talent.

Full information about this year’s event, including how to apply for a pass, is online at www.iff.rocks.

 


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Superbloom hires Annika Hintz as head of booking

Germany’s Goodlive has named Annika Hintz as head of music booking for its newest festival, Superbloom.

She succeeds Christof Huber (Gadget abc Entertainment Group AG), who led the booking team on an interim basis.

Hintz previously worked at Hamburg-based promoter Kopf und Steine, where she was head of booking and department head of the festivals. As part of her role, she was responsible for booking Hamburg festivals MS Dockville and Spektrum until 2020.

Between March 2020 and January 2022, Annika Hintz was responsible for booking the About You Pangea Festival, the only festival that was allowed to take place in Germany in 2021 with a capacity of 15,000 visitors.

“A diverse and sophisticated line-up is guaranteed for the years to come”

She was also responsible for Das Ding Festival in Mannheim, the Way Back When Festival in Dortmund and Kosmos Chemnitz.

Hintz will now take on the national and international booking for Superbloom, which debuts between 3–4 September at Munich Olympic Park.

The music, arts and lifestyle festival will host acts including Calvin Harris, Kraftklub, Megan The Stallion, Rita Ora and Stromae.

“We are very pleased that we were able to win such a great booker as Annika for Superbloom,” says Fruzsina Szép, festival director and managing director of Superbloom Festival.

“With their comprehensive view of new and established artists, a diverse and sophisticated line-up is guaranteed for the years to come. We would like to thank Christof Huber for his support this year and are delighted that he will continue to serve as a strategic advisor will work for the Superbloom and support the booking team.”

 


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Goodlive details debut outing of Superbloom

Germany’s Goodlive has detailed the inaugural edition of Munich festival Superbloom.

The two-day event was due to launch two years ago but was postponed in 2020 and 2021 due to Covid-related restrictions.

The highly anticipated festival is now set to take place at Munich’s historic Olympic Park on 3 and 4 September.

Calvin Harris, Macklemore, Megan Thee Stallion, Rita Ora, Skepta, Years & Years and Tupoka Ogette have today been confirmed to perform at Superbloom 2022.

They join previously announced acts David Guetta, AnnenMayKantereit, Kraftklub, Glass Animals, Stromae, Anne-Marie, Zoe Wees, Kaya Yanar, Willow and Girl in Red.

Calvin Harris, Macklemore, Megan Thee Stallion, Rita Ora, Skepta, Years & Years and Tupoka Ogette have today been confirmed

In addition to musical artists, best-selling author, human rights activist and anti-racism expert Tupoka Ogette will give a keynote speech on the main stage.

The Berlin comedian Kurt Krömer and comedy veteran Kaya Yanar will deliver comedy shows, and many other artists and podcasters will also be part of the diverse line-up.

Alongside the entertainment, Superbloom will offer 11 ‘experience areas’ centred around art, fashion, science, sustainability, dance and acrobatics.

Further experience areas as well as the line-up of the newcomer stage NeoNeo and the BeerBrass&Beats beer garden will be announced in the coming months.

The Superbloom team is spearheaded by European festival pro Fruzsina Szép, who was appointed MD of the festival in 2019.

See the line-up for Superbloom below.

Superbloom, Munich

 


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