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CMA: Viagogo/StubHub merger to drive up prices

The UK’s Competition and Markets Authority (CMA) has stated that the merger of secondary ticketing giants Viagogo and Stubub could result in “higher prices and fewer options” for fans.

The watchdog began its investigation into Viagogo’s US$4 billion all-cash acquisition of StubHub in December, following pressure from anti-ticket touting groups. The deal would see both companies brought back under the control of founder Eric Baker.

Upon investigation, the CMA has found that the merger would drive up prices for fans wishing to resell or buy tickets on the secondary market, given the companies are “close competitors in an already very concentrated market with limited alternatives”. (Together, the ticketers hold 80% of the secondary market in the UK.)

“Viagogo is already the largest secondary ticketing company in the UK by some considerable margin and has purchased an established rival, with no other significant competitors in the market,” comments CME executive director, Andrea Gomes da Silva.

“We are therefore concerned that this transaction could lead to customers losing out through higher prices, less innovation and a lack of real choice.”

“[Viagogo] should not be allowed to monopolise for-profit ‘secondary ticketing'”

The CMA also states that the current impact the coronavirus pandemic is exerting on the live events business is unlikely to adversely affect Viagogo and StubHub’s position in the market in the long term, in comparison to other competitors.

Viagogo has five days to address the CMA’s concerns by offering a solution that would maintain effective competition in the UK market. The deal will be referred for an in-depth phase two investigation, if the secondary ticketer fails to do so.

Adam Webb, campaign manager of anti-touting group FanFair Alliance, says the organisation “welcomes” the announcement.

“Viagogo remains a highly controversial business,” says Webb. “The company has widely flouted consumer protection law in the UK, and remains under investigation in numerous other countries. Even today, amidst this terrible crisis that has decimated live music, Viagogo’s suppliers are attempting to sell tickets to cancelled events.

“Such a company, that has created thousands of consumer victims, should not be allowed to monopolise for-profit ‘secondary ticketing’. That outcome would raise significant competition concerns in the UK and threaten to reverse hard-won reforms to prevent abuses in this market.”

“As we have throughout this process, we will continue to work diligently with the CMA during their review of the transaction,” says a Viagogo spokesperon. “We remain committed to our belief that the combination of the two companies is a good move for customers worldwide.”

StubHub, whose president Sukhinder Singh Cassidy announced she was stepping down last month, is currently facing lawsuits in the US and Canada on account of its Covid-19 refund policy.


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StubHub appoints Dan Jones VP of international

The world’s largest secondary ticketing site, StubHub, has appointed Dan Jones as vice president of international.

Based in Madrid, Jones will oversee operations in Europe, the Middle East, Africa, Latin America and the Asia Pacific region, driving US-born StubHub’s expansion worldwide.

Jones joins the secondary ticketer from Ancestry, the world’s largest genealogy website, where he served as senior vice president and general manager of international.

StubHub president Sukhinder Singh Cassidy comments that “cross border trade and internationalisation are a core focus” for the company.

“Cross border trade and internationalisation are a core focus for us [StubHub]”

“Dan is a fantastic addition to the team and his international experience – combined with his natural passion for the industry – are a great fit for his role to continue to grow our offerings, globally,” adds Singh Cassidy.

“I’m really excited to be joining StubHub at a time when the company is looking to expand its offerings to customers,” says Jones, and at a time when we’re responding to customer trends and needs more quickly and more thoughtfully than ever before.”

StubHub, owned by eBay, sells a ticket on average every 1.1 seconds worldwide. Madrid-based Miguel Giribet Giral joined the company in March to spearhead international growth.


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Singh Cassidy named new StubHub president

Sukhinder Singh Cassidy, a tech entrepreneur who has held executive roles at Amazon, Google and social-commerce fashion site Polyvore, has been named the new president of StubHub.

Singh Cassidy (pictured) replaces former president Scott Cutler, who was named SVP, Americas, for parent company eBay last August.

She will be based in StubHub’s San Francisco HQ and report to eBay CEO Devin Wenig.

“Sukhinder is a strong, dynamic leader who has founded and grown online marketplaces throughout her career,” says Wenig. “She is the right leader to lay the foundation for long-term growth and continue StubHub’s international expansion while delivering outstanding fan experiences.”


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