Former Marshall Live head launches boutique agency
Ex-Marshall Live Agency head Stuart Vallans has announced the launch of boutique agency TRUST. Artists.
With a roster including The Meffs, Gallus, Cucamaras, Hotel Lux, Snake Eyes, Carsick and Aiko, among others, the new agency is focused on developing artists’ careers across the UK and Europe.
Vallans, who boasts more than 20 years’ experience of booking bands, has parted ways with Marshall – the British music company best known for its guitar amplifiers and speaker cabinets – and gone solo, taking the live agency arm of the business with him.
Having helmed Marshall Live over the last four years, Vallans believes the time is right to go solo as he bids to take it to new heights.
“The new agency is being built using the model of many of my friends’ European boutique agencies”
“My vision for TRUST. spans back nearly two decades, having worked with many incredible artists and many, many talented industry professionals, I’ve always wanted to do things my own way,” says TRUST. Artists owner Stuart Vallans. “The new agency is being built using the model of many of my friends’ European boutique agencies; working with a smaller roster of bands, but having tighter relationships with them.
“I personally believe there is always a better way of doing things, a much more agile way of booking shows, something I will be working on at TRUST. to further all my artists’ careers.”
Commenting on the move, Trust clients, punk duo The Meffs say: “From day one of being our agent, Stu got behind The Meffs and everything we stand for. We’re a team. Nothing has ever been too much trouble and no opportunity has ever been too big to fight for. Stu’s famous phrase is ‘let me dig in’ and we never have doubt that he’s going to dig! Trust is the core value that bands need from an agency, and it’s guaranteed with this diamond.”
Marshall Live Agency was one of a number of new booking agencies to pop up during the pandemic, alongside the likes of Mother Artists, One Fiinix Live, Route One Booking and Runway Artists in the UK, as well as Arrival Artists, Mint Talent Group and TBA Agency in the US and Rebel Beat Agency in Spain, in 2020, amid a wider fragmentation of the global agency sector in response to the Covid shutdown.
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Marshall Amps launches Marshall Live Agency
Marshall, the British music company best known for its guitar amplifiers and speaker cabinets, has launched Marshall Live Agency (MLA), the latest new booking agency to come out of the Covid-19 pandemic.
The firm’s second foray into the music business proper, following the launch in 2016 of Marshall Records, Marshall Live Agency is headed up by agent Stuart Vallans, who explains that the agency sits alongside other aspects of the Marshall business – including amps, loudspeakers, headphones and Marshall Arena, in the company’s hometown of Milton Keynes – to offer a “holistic” service to the live music industry ahead of concerts restarting.
Vallans tells IQ industry reaction to the launch of MLA, which has been in the works since last summer, has been “really positive” so far. “Everyone’s on board with the bands we’ve got so far, and getting the bands right has made the booking process easy,” he explains.
The company’s launch roster includes a diverse slate of emerging acts, including Gen and the Degenerates, Crashface, Elijah Miller, Gallus, Make Friends, Moray Pringle and Polar States.
The goodwill associated with the Marshall brand, which stretches back to the 1960s, when the company built cabinets for guitar legends such as Pete Townshend, Eric Clapton, Ritchie Blackmore and Eric Clapton, has been a “massive selling point” when talking to promoters and festivals, who trust that Marshall can be relied upon to do the ‘right thing’, continues Vallans. “There’s a lot of good faith in the industry – people know Marshall are here to help out,” he says.
According to Marshall, the agency will especially focus on supporting grassroots music in a sustainable way, with plans for carbon-neutral tours also in the works.
“It’s incredible to be backed to do the right thing and put the needs of artists and venues first”
Marshall managing director Jonathan Ellery comments: “From day one, Marshall Amplification has prioritised the needs of musicians and done whatever we can to support live music. Marshall Live Agency is a natural continuation of this legacy.
“Twenty twenty was a devastating year for the venues, musicians and support networks that rely on income from live performances, and we’re not out the woods yet, so it is more important than ever to find creative solutions for audiences to reconnect. Marshall Live Agency, under the guidance of Stuart Vallans and working with the wider Marshall business, will aim to play a key role in nurturing young talent for both the short-term recovery and long-term growth of live music.”
Marshall Live Agency follows the launch of Mother Artists, One Fiinix Live, Route One Booking and Runway Artists in the UK, as well as Arrival Artists, Mint Talent Group and TBA Agency in the US and Rebel Beat Agency in Spain, in 2020, amid a wider fragmentation of the global agency sector in response to the coronavirus shutdown.
Looking to the immediate future, Vallans says he is focusing on developing MLA’s roster, with the long-term aim being to recruit more agents. He adds that there are a number of other new initiatives coming from Marshall in 2021.
“I’ve been in the industry for 15 years, and quite often agent performance is measured by fees generated. Marshall has straight away thrown that out the window, as it’s not how they do business,” he comments.
“The agency performance will be based on how many people we inspire to see live music. It’s incredible to be backed to do the right thing and put the needs of artists and venues first.”
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