Ticketmaster acquires analytics firm Strobe Labs
Self-service ticketing platform TicketWeb, owned by Ticketmaster, has acquired US start-up Strobe Labs, a data and marketing platform for venues and promoters.
The company says the acquisition of Strobe – founded in 2013 by then-Brown University students Alex Oberg and Evan Altman – will give its clients in the US, Canada and Britain “a simple and powerful way to learn more about their fans and engage them more effectively” following its integration into the TicketWeb platform.
The technology allows users to search and view customer profiles with ticket purchase history and social media activity; build and deploy fan lists for direct marketing and email campaigns; and create and post social-media campaigns on Facebook, Instagram, and Spotify without leaving the Strobe dashboard. It will later be rolled out across Ticketmaster proper.
“We’ve spent years developing best-in-class technology and are thrilled to now be able to deploy at scale”
“The entire team at Strobe is proud to join a market leader like Ticketmaster,” says Oberg. “We’ve spent years developing best-in-class technology and are thrilled to now be able to deploy at scale.”
Matt Shearer, senior vice-president of small venues and clubs at Ticketmaster North America, adds: “Strobe’s platform completely simplifies the complex process of fan segmentation and ad creation and placement.
“When you combine that with Ticketmaster’s massive reach, we think it instantly becomes a leading marketing tool in live music to help clubs connect with their fans and find incremental audiences.”
TicketWeb in December added 31 new US club venues to its platform.
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