Coronavirus causes ‘immense’ issues for Asian live industry
As the number of cases of coronavirus rises daily around the world, many international tours have put the brakes on visiting China and surrounding countries for the foreseeable future.
Speaking to IQ last month, promoters in China predicted that the coronavirus-related disruption to live shows would worsen in the coming weeks. Cases confirmed of the novel coronavirus (2019-nCoV) in China at the time stood at 7,700.
Two-and-a-half weeks on, and numbers of the virus have sky rocketed. As of this morning (Tuesday 18 February), it is believed that 72,869 people have been infected by the coronavirus, which has claimed at least 1,873 lives worldwide.
The vast majority of cases have been found in China, where the virus originated. According to the China Association of Performing Arts, around 20,000 shows have been cancelled or postponed between January and March in China and Hong Kong, costing the sector RMB 2 billion (US$286 million).
“As all venues remain closed, we have cancelled more shows in February and March,” Zhang Ran, director of international business at Modern Sky tells IQ. US alt-rockers the Pixies were among artists affected, cancelling upcoming dates in Shanghai and Beijing.
Modern Sky, China’s biggest festival promoter, recently streamed a number of past editions of its Strawberry festival, to “bring an element of fun” to housebound music fans.
“We hope that the festivals and artists (such as Two Door Cinema Club and Mac Demarco) can all be moved to the second half of the year”
The 2020 editions of Strawberry festival, which takes place in Shanghai, Beijing, Chengdu and Hangzhou, have also been affected, with Modern Sky in talks with already-booked international artists as the events “will all likely be rescheduled for the second half of the year”.
“We hope that the festivals and artists (such as Two Door Cinema Club and Mac DeMarco) can all be moved to the second half of the year, but we can’t really confirm anything yet because it’s all dependent on how the virus situation develops,” continues Zhang.
“Right now everyone is just staying in doors and working from home, in the hopes it will help it will all be resolved more quickly.”
The Chinese live event sector is not the only one feeling the impact of the coronavirus outbreak, with many promoters halting the entire Asian leg of tours.
AEG, for example, called off the Asian leg of Khalid’s Free Spirit tour on Friday, postponing dates in Thailand, Singapore, Indonesia, the Philippines, Malaysia, India, Japan and South Korea. UK grime artist Stormzy last week postponed the Asia dates in his HITH world tour, in addition to the cancellation of shows by K-pop artists GOT7, Taeyeon, Seventeen and NCT Dream, among others.
“[The coronavirus] has immensely affected most, if not all, live events in general across the region,” Tommy Jinho Yoon, president of Korea’s International Creative Agency (ICA) tells IQ.
“[The coronavirus] has immensely affected most, if not all, live events in general across the region”
“Most headline shows and some of our festival are being pushed back or even, in a lot of cases, cancelled because of the coronavirus situation,” says the ICA president, who cites shows by artists including Post Malone, Camila Cabello and Kenny G, as well as “many top-drawing K-pop artists”.
In Japan, as well, it seems that a number of shows are being affected by the coronavirus, although not quite to the same extent. Four dates by Korean girl group EXID have been postponed, as well as a few fan meet-and-greets, Katsuhiko Kondo, a spokesperson for Japanese promoters’ association ACPC tells IQ.
ACPC members are taking action to prevent the spread of infection at live shows, including providing disinfectants and mouthwash within venues and encouraging concertgoers to wear surgical masks.
Live entertainment behemoth Live Nation is another promoter focusing on preventative action.
“Live Nation is monitoring the situation closely. The safety of artists, patrons and staff is our top priority and we will continue to act on advice from the authorities on the coronavirus and take precautionary measures in line with prevention efforts,” a spokesperson tells IQ.
As the uncertainty rumbles on and the coronavirus continues to spread, the long-term effects for the Asian live sector remain uncertain. As ICA’s Jinho Yoon states: “We just have to pray and hope that this gets resolved soon.”
Photo: Emilio Herce/Wikimedia Commons (CC BY 2.0) (cropped)
Modern Sky streams festivals for housebound fans
Modern Sky, China’s biggest festival promoter, streamed past editions of its Strawberry Music Festival to fans forced to stay indoors by the coronavirus outbreak.
At the time of writing, more than 900 people have died in mainland China from the novel coronavirus (2019-nCoV) which emerged in the city of Wuhan in December 2019. Fears over the virus have led to the cancellation of a number of concerts in China and east/south-east Asia, with other public events also affected.
The video streams kicked off last Tuesday (4 February) and feature past performances from Strawberry festivals in Beijing, Shanghai, Wuhan and Changchun. The streams began at 4pm local time and ran until 10pm, broadcast on Bilibili, one of China’s most-visited anime, comics and games (ACG) sites.
“We hope it can bring an element of fun, happiness and peace of mind to those affected”
In addition to the Strawberry Music Festival replays, the Bilibili streams included famous artists live-streaming their lives while staying at home during the outbreak.
Ryan Zhang, general manager of international business at Modern Sky and founder/producer of Sound of the Xity, told IQ last week: “This is a difficult time for many and so we’re streaming content from previous Strawberry Music Festivals, and some of our artists are broadcasting from their own homes with the message of, ‘Hi, I am at home, too.’
“The content is spread over five days, since Tuesday, six hours a day. It is, of course, not a profit-making endeavour – rather we hope it can bring an element of fun, happiness and peace of mind to those affected.”