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AEG Presents partners with K-pop promoter Powerhouse

AEG Presents has announced a strategic partnership with K-Pop touring and marketing company Powerhouse.

The Seoul and Los Angeles-headquartered company has worked with some of the biggest names in K-Pop, including BTS, Blackpink, Monsta X, and Tomorrow X Together, and is a partner of the biggest K-pop festival in the world, CJENM’s KCON.

Having teamed up on many successful K-pop artists over the past 13 years, AEG Presents and Powerhouse will build on their relationship by collaborating on all aspects of live K-pop business including touring, production, marketing and media.

“In the course of last two decades, K-pop has grown to be one of the most popular genres in the global music industry,” says C.S. Hah, CEO and president of Powerhouse, founded in 2018.

“Our collaboration has only become more extensive as the barriers continue to evaporate between global music markets”

“The K-pop market has proven its depth and width to be more matured than ever, and I hope our launch of this formal partnership with AEG Presents can help K-pop grow to reach new horizons across the regions.”

Adam Wilkes, president and CEO of AEG Asia Pacific, adds: “Powerhouse and AEG Presents have a great history together, and our collaboration has only become more extensive as the barriers continue to evaporate between global music markets. This feels like a logical progression in our ongoing partnership.”

AEG Presents and Powerhouse kicked off their relationship in 2010, producing the SM Town Concert at Staples Center, regarded as the first blast of K-pop in the US and selling out 12,500 tickets in a matter of minutes.

Since then, the two companies have collaborated on blockbuster K-pop tours including BTS’ 2017 The Wings Tour North American arena shows and their 2018 Love Yourself arena world tour, as well as MONSTA X’s 2018 The Connect World Tour.

Over the last five months, the two companies have produced and promoted tours for the likes of Blackpink, Tomorrow X Together, Enhyphen and Ateez.

 


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Goodlive and Live Base join forces in Germany

Goodlive and Live Base have formed a strategic partnership to deliver international rap artists to the German-speaking market via hip-hop festival Splash!

For the last two decades, Splash! (cap. 30,000) has cultivated Germany’s hip hop culture, providing a platform for up-and-coming domestic talent as well as established US acts.

This summer sees the Ferropolis-based festival return over two weekends for the first time since the pandemic, with headliners A$AP Rocky, Roddy Ricch, Lil Uzi Vert and KIZ.

Live Base, which is entering its 20th anniversary, launched as a club promoter and artist booking agency and has evolved into a music lifestyle and culture brand.

Collaborations include Bruno Mars at Chopard x Cannes Film Festival, A$AP Rocky at F1 Monaco Grand Prix, Pusha T & Lewis Hamilton x Tommy Hilfiger in Milan and the Drake official world tour after parties since 2011.

“Our aim is to present our guests with the strongest line-up of the year”

“We are very happy about the new co-operation with Live Base,” says Mirko Roßner, MD at Goodlive and founder of splash! “Our aim is not only to present our guests with the strongest line-up of the year but also to strengthen the involvement of the artists on all levels.

“This allows us to respond to the individual wishes of artists both nationally and internationally and to work together beyond the live area. Amer [Nawaz, Live Base founder] and his team are an ideal fit for Goodlive due to their experience and positioning as an independent partner.”

Nawaz adds: “We’re delighted to have this unique opportunity with an iconic brand who are embedded in the DNA of Germany’s youth.

“We have our fingers on the pulse, always. We thrive upon obstacles and are energised by the challenges ahead. With our experience, knowledge and relationships, we can’t wait to deliver Europe’s premier hip-hop festival!”

Alongside Splash!, Goodlive also promotes Germany-based festivals such as Superbloom, Melt, Full Force and Heroes.

 


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