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Storsjöyran CEO appointed chair of Svensk Live

Andréa Wiktorsson, CEO and booker for Sweden’s Storsjöyran festival, has been named chairman of Swedish promoters’ association Svensk Live.

Wiktorsson was appointed to the role at the association’s recent annual general meeting, and replaces outgoing chairman Per Alexanderson.

“Interest in experiencing music live is huge. In 2016, live music in Sweden generated 5.5 billion kronor [€560m] and is the fastest-growing part of the music industry. At the same time, many promoters struggle with difficult financial situations,” she says.

“Working for better conditions must be a priority issue next year.”

Other 2018 board members are Luger vice-chairman Patrick Fredriksson, United Stage’s Anders Larsson, FKP Scorpio’s Kajsa Apelqvist, Lovisa Delehag of Blixten & Co., Marita Isaksson of Unga arrangörsnätverket (Young Promoters’ Network), Mattias Rudén of Heaven Up Here, Mikael Lindevall of Debaser, Elisabeth Rosenbrand of Musikens Makt and Dalapop’s Pelle Andersson.


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