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High-tech virtual reveal for historic UK venue

Theatre operator Ambassador Theatre Group (ATG) is set to unveil the £28 million restoration of historic north-east England venue, the Stockton Globe (+3,000-cap.).

The refurbishment of ATG’s flagship music and comedy arena, which is due to reopen in 2021, will be revealed at a digital industry showcase, taking place on 22 October.

The showcase will include an access-all-areas tour and presentations, as well as VR performances and filmed contributions revealing some of the music and comedy acts due to perform at the venue in 2021.

ATG has already revealed Paloma Faith as the first show on sale at the Stockton Globe, which is scheduled for 9 October 2021.

“When it became apparent that the restrictions imposed on us all ruled out a live event, we knew we had to do something different and incredibly special to reveal such a historic venue,” says general manager, Jo Ager.

“We cannot thank the artists enough for supporting us with their appearances and contributions to the virtual showcase, and this mirrors our dedication to wholeheartedly supporting every act to perform at Stockton Globe.

“We knew we had to do something different and incredibly special to reveal such a historic venue”

“This is the start of something really special; as we move forward, we will continue to focus on booking the best music, comedy and family performances in the business, and truly bringing the stars back to Stockton.”

Post-refurbishment, the venue will accommodate over 3,000 people in a flexible auditorium suited to standing and seated events. A smaller 250-capacity venue will open in the adjoining building.

The multi-million-pound refurbishment is funded by Stockton-on-Tees Borough Council and the National Lottery Heritage Fund.

Providence Equity Partners-backed ATG was appointed in May 2018 to operate the Globe on a 25-year management contract.

ATG runs close to 50 venues worldwide, including theatres in London’s West End and on Broadway, and aims to utilise its network to bring music and comedy talent back to the art deco venue for the first time in over 40 years.

Stockton Globe first opened in 1935, playing host to artists including the Beatles and the Rolling Stones, before closing in 1974.

 


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ATG expands into UK arenas with new Swansea venue

The construction of a new 3,500-capacity arena in Swansea, Wales, began today (Wednesday 27 November) as part of a £1 billion regeneration of the city centre.

Swansea Arena, opening in 2021, is the latest live music venue in the Ambassador Theatre Group (ATG) portfolio, in addition to the Stockton Globe, which is reopening next year.

With almost 50 entertainment venues, Providence Equity-backed ATG hosts acts including Pet Shop Boys, Snow Patrol and Emeli Sandé in the UK, Lionel Richie, Al Green, Lauryn Hill and Lenny Kravitz in the US and Bonnie Tyler, FKA Twigs and Sinead O’Connor in Germany.

ATG also operates the UK’s most visited theatre website ATGtickets.com and overall sells around 11 million tickets a year.

“ATG has nearly 30 years’ experience of managing venues but this is an exciting moment that sees us expanding our portfolio to UK arenas”

“We have been working with Swansea Council for a period of time now to make the Arena a world class venue for music, comedy, conferencing and events in South Wales,” comments Mark Cornell, CEO of ATG.

“ATG has nearly 30 years’ experience of working with councils and managing venues but this is an exciting moment that sees us expanding our portfolio to UK arenas following our success across the UK, US and Germany.”

“Swansea Arena is an incredibly exciting addition to ATG,” adds Katy Arnander (pictured), ATG content development director. “The new arena will be at the forefront of our music, comedy, events and exhibitions strategy as well as presenting new content like gaming and esports which is a perfect fit for such a technologically advanced arena.”

The arena is funded by Swansea Council and part-funded by the £1.3bn Swansea Bay City Deal.

For update of when tickets go on sale at Swansea Arena, join the mailing list here.

 


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Ambassador Theatre Group makes live music moves

Theatre operator Ambassador Theatre Group (ATG) has announced a major move into live music venues, as it reopens historic north-east England venue, the Stockton Globe (+3,000-cap.).

The move signals ATG’s intention to strengthen its foothold in the live music and comedy industries, leading the expansion of the venue operator’s portfolio of music-focused venues.

Providence Equity Partners-backed ATG runs close to 50 venues worldwide, including theatres in London’s West End and on Broadway.

ATG aims to utilise its network to bring music and comedy talent back to Stockton Globe for the first time in over 40 years, as the art deco venue is due to open its doors again in 2020.

Stockton Globe first opened in 1935, playing host to artists including the Beatles and the Rolling Stones, before closing in 1974.

Post-refurbishment, the venue will accommodate over 3,000 people in a flexible auditorium suited to standing and seated events. A smaller 250-capacity venue will open in the adjoining building.

“We’ve been working with the council to tailor the Globe so that it is one of the best in the industry for hosting live music and comedy events”

“We’ve been working with the council to tailor the Globe so that it is one of the best in the industry for hosting live music and comedy events,” says Adam Kenwright, ATG group board director.

“With over a year to go before doors open, ATG are already in discussions with household music and comedy acts so that we can bring these stars to the Tees Valley community and back onto the Globe’s stage after having no live entertainment inside the venue for over 40 years,” adds Kenwright.

The opening of the Globe is expected to bring in £18 million annually to the local economy and will give Stockton the biggest live entertainment venue between Newcastle and Leeds. The venue’s refurbishment is funded by Stockton-on-Tees Borough Council and the National Lottery Heritage Fund.

For more information and to find out about memberships and ticket sales, join the Stockton Globe mailing list.

 


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