X-ray Touring announces slate of promotions
London-based X-ray Touring has announced a slate of promotions, which includes Jo Biddiscombe’s elevation to a director of the company.
Biddiscombe has been with X-ray since its inception in 2005 and was made an agent in 2017. She will join Martin Horne, Ian Huffam, Josh Javor and Scott Thomas on the management board.
X-ray has also promoted Claire MacLeod to the role of agent. MacLeod joined the agency in 2011 and worked under the late Steve Strange across his roster. In addition, Paul Lomas and Hannah Edds have been promoted to bookers.
“As we continue with the full return to live touring, we’re very pleased to refresh both our board and team of agents and bookers”
Scott Thomas says: “As we continue with the full return to live touring, and an intensely busy few years ahead across our roster, we’re very pleased to refresh both our board and team of agents and bookers.
“This acknowledges the already invaluable input from the individuals involved and the ideas and dynamism they’ll bring to their new roles.”
X-ray’s roster of more than 400 acts includes Coldplay, Eminem, Robbie Williams, Gorillaz, Queens of the Stone Age, Linkin Park, Pixies, Stereophonics, Bombay Bicycle Club, Enter Shikari and Fever 333, while AGI represents Billy Joel, Metallica, Rod Stewart, Neil Young, Linkin Park, Motley Crue, Def Leppard, the Strokes and Cage the Elephant, among others.
The company was co-founded by legendary booking agent Steve Strange, who passed away in September 2021.
The Great Escape announces The Steve Strange Award
The Great Escape Festival has announced the launch of The Steve Strange Award, in honour of the legendary X-Ray Touring co-founder, who died last September.
The annual award will recognise a music act that is breaking through creative boundaries, with the first recipient to be announced on 16 May following the culmination of this year’s festival, which takes place in Brighton from 11-14 May.
The winner, who will be voted on by industry delegates, will also receive a £5,000 cash prize.
“Steve Strange has a long history with The Great Escape and championed hundreds of artists over the years,” says MAMA Group CEO Rory Bett. “It is a great honour for us to launch this award for creativity in his name, so that he can continue to influence the industry he loved.”
“Steve was a huge supporter of The Great Escape and would be deeply honoured by this award being launched in his name”
“Steve was a huge supporter of The Great Escape and would be deeply honoured by this award being launched in his name,” adds agent Josh Javor, Strange’s longtime sidekick at X-Ray Touring. “He was first and foremost a passionate music fan and creativity was at the heart of his business. We are delighted his name will live on through this award and inspire many artists into lifelong careers in the industry Steve loved so much.”
Strange represented artists including the likes of Eminem, Coldplay, Queens of the Stone Age, Snow Patrol, Eagles of Death Metal, Ash, The Charlatans and Phoebe Bridgers. He was named Agent of the Decade at last year’s ILMC and it has previously been announced that the delegate bar at the event will be renamed Strangey’s Bar in his memory.
Strange was also honoured at this week’s Pollstar Awards, held at the Beverly Hilton’s International Ballroom in Los Angeles, where he was posthumously named International Booking Agent of the Year.
Steve Strange wins posthumous honour at Pollstar Awards
The late Steve Strange was honoured at last night’s annual Pollstar Awards, held at the Beverly Hilton’s International Ballroom in Los Angeles.
The legendary booking agent and X-ray Touring co-founder, who passed away in September 2021, posthumously won International Booking Agent of the Year.
In what Pollstar dubbed the most emotional moment of the night, manager Andy Gould paid tribute to the late agent, bringing a cardboard cutout of Strange onstage with him.
“This guy wasn’t just my friend, he was all of our friends; he wasn’t my agent, he was kind of all of our agent,” Gould said. “I miss him so fucking much, I really do. And I think I speak for everyone in the room: We need more Steve Stranges.”
A number of other international execs and venues also scooped awards at the 33rd annual ceremony, including Barrie Marshall (Marshall Arts) who took home International Promoter of the Year – not for the first time.
“I think I speak for everyone in the room: We need more Steve Stranges”
London’s Royal Albert Hall, which celebrated its 150th anniversary in 2021, was honoured not once but twice with the Milestone Award and International Venue of the Year.
Elsewhere, Harry Styles was presented with the Major Tour of the Year award for his ‘Love on Tour’ arena run. Styles’ manager Jeffrey Azoff of Full Stop Management also received recognition in the Personal Manager of the Year category.
Other award-winning executives include Amy Corbin of C3 Presents (Talent Buyer of the Year), Bob Roux of Live Nation (Bill Graham Award/Promoter of the Year) and Dave Rowan of High Road Touring (Bobby Brooks Award/Agent of the Year).
CAA, meanwhile, won Booking Agency of the Year.
A full list of Pollstar Awards 2022 winners is below:
Major Tour of the Year: Harry Styles, Love on Tour
Best Rock Tour: Foo Fighters
Best Hip-Hop Tour: J. Cole, The Off-Season Tour
Best R&B Tour: Earth, Wind & Fire, Miraculous Supernatural Tour
Best Pop Tour: Maroon 5
Best Country Tour: Chris Stapleton, Chris Stapleton’s All-American Road Show Tour
Best Latin Tour: Enrique Iglesias / Ricky Martin, Live in Concert
Comedy Tour of the Year: Sebastian Maniscalco, Nobody Does This Tour
Best Support/Special Guest Act and Tour: Garbage (Alanis Morissette)
Best Residency: Lady Gaga, Jazz & Piano, The Las Vegas Residency, Park Theatre, Las Vegas
Best Family, Event or Non-Music Tour of the Year: Disney on Ice
Best New Headliner/Artist Development Story: Billy Strings
Music Festival of The Year (Global; over 30K attendance): Austin City Limits Music Festival, Austin, Texas
Music Festival of The Year (Global; under 30K attendance): Ohana Festival, Dana Point, Calif.
Nightclub of the Year: Troubadour, West Hollywood, Calif.
Theatre of the Year: Ryman Auditorium, Nashville, Tenn.
Arena of the Year: The Forum, Inglewood, Calif.
Red Rocks Award – Outdoor Concert Venue of the Year: Ascend Amphitheater, Nashville, Tenn.
Best New Concert Venue – Small Venue: Brooklyn Bowl, Nashville, Tenn.
Best New Concert Venue – Arena: Climate Pledge Arena, Seattle, Wa.
Best New Concert Venue – Outdoors: Sofi Stadium, Los Angeles, Calif.
International Venue of the Year: Royal Albert Hall, United Kingdom
Venue Executive of the Year: David Kells, Bridgestone Arena
Talent Buyer of the Year: Amy Corbin, C3 Presents
Small Venue Talent Buyer of the Year (Under 10,000 Capacity): Donna Busch, Goldenvoice
Bill Graham Award/Promoter of the Year: Bob Roux, Live Nation
International Promoter of the Year: Barrie Marshall, Marshall Arts
Bobby Brooks Award – Agent of the Year: Dave Rowan, High Road Touring
International Booking Agent of the Year: Steve Strange, X-ray Touring
Booking Agency of the Year: CAA
Independent Booking Agency of the Year (Global): High Road Touring
Rising Star Award: Molly Warren, Live Nation
Personal Manager of the Year: Jeffrey Azoff, Full Stop Management
Road Warrior of the Year: Ken Helie (Dead & Company)
Transportation Company of the Year: Rock-it Cargo
Best Concert Visuals: Bandit Lites
Best Concert Sound: Clair Global
Marketing/PR Executive of the Year: Allison McGregor, CAA
Best Brand Partnership/Live Campaign: Amazon/Climate Pledge Arena Naming Rights
Best Hang: Austin City Limits Music Festival, Austin, Texas
Best Person to Score a Dinner With: Irving Azoff, The Azoff Company (TIE), Michael Rapino, Live Nation (TIE)
Life of the Party: Ron Delsener, Live Nation
Damn The Torpedoes: 2021 Touring Artist, Dave Chappelle
Milestone Award: Royal Albert Hall, United Kingdom
Music Unites Award: D-Nice
Steve Strange remembered at London celebration
Colleagues, clients and friends of the late Steve Strange packed into London’s O2 Academy Brixton last night for the second of three memorial events celebrating the life of the beloved agent.
The X-ray Touring director and co-founder, whose roster included Coldplay, Eminem, Queens of the Stone Age, Phoebe Bridgers, Eagles of Death Metal, Ash, Snow Patrol and The Charlatans, passed away in October aged 53 following a short illness.
Around 500 people attended the private event, organised by X-ray and supported by Live Nation, Metropolis and SJM Concerts. The Northern Irishman’s longtime friend, Scottish music stalwart Donald MacLeod, compered the night. Artists to perform included Ash, Saxon, Eagles of Death Metal and Ian Broudie of the Lightning Seeds. Coldplay frontman Chris Martin was among those sending in video messages for the evening.
It was an amazing night. He would’ve loved it
“It was hard gig to do and emotionally draining as Steve meant the world to me, as he of course did with everyone attending,” Holdfast Entertainment Group MD MacLeod tells IQ. “I think he would have been delighted with the turn out and reaction. I hope I did him proud.”
“It was an amazing night,” adds Strange’s X-ray Touring sidekick Josh Javor. “He would’ve loved it.”
Dubbed ‘The Farewell Tour’, celebrations were also held in Los Angeles on 17 November and will wrap up in Belfast on 19 December.
McLeod’s speech at last night’s Brixton event is reproduced in part below:
“Steve Strange, a man whose light shone so very brightly and whose warmth and glow, we, and all who knew him are so grateful for having stood in, taken succour from, and been fully enriched by. He burned so very brightly that he seared our souls.
“His unique gale force of a laugh could brighten the darkest of days and his snoring, my god, his snoring was so loud it could shake your wallies out ..it was right off the Richter scale. Steve was the only man I have ever met that could fall asleep standing up while on the telephone.
“I met Steve over 30 years ago while watching a bunch of rock bands, whose names escape me, in an equally forgettable London dive. He barged up, with his long flowing ginger hair, looking like one of King Charles the First poodles, tapped me on the shoulder and bellowed in my ear: ‘I’m Steve Strange, and I want to talk to you’
“‘Strange? That you are Steve, that you are,’ I replied. And so began a rich, vibrant, and fruitful friendship, one which I never thought for a second would end, just three decades later in LA.”
IQ published a surprise feature article in May 2018, to celebrate Strange’s 50th birthday.
Memorial events planned for the late Steve Strange
A trio of events have been planned to commemorate the life of Steve Strange, the X-ray Touring director and co-founder, who passed away recently following a short illness.
The London event takes place at O2 Academy Brixton, and friends of Steve and colleagues who knew and worked with him are invited to email [email protected] to RSVP.
Dubbed ‘The Farewell Tour’, celebrations are also planned in Los Angeles on 17 November and Belfast on 19 December.
Born in Lisburn near Belfast, Strange worked with an eclectic roster of artists including Coldplay, Eminem, Queens of the Stone Age, Phoebe Bridgers, Ash, Snow Patrol, The Charlatans and Jimmy Eat World, many booked with longtime colleague Josh Javor.
The X-ray team remembered a “universally known, hugely respected and loved character”, as tributes poured in from across the industry upon Strange’s death aged 53 in September.
Strange was a longstanding ILMC member, and in March had picked up the top agent award (‘second least offensive agent’) in a special decade showdown at the Arthur Awards. Strange had topped the category twice before. He appeared in person to collect the gong at the Royal Albert Hall, thanking his clients, and “all the people at Team Strange and Xray Touring who’ve all had a very difficult year but we’re getting through it”.
IQ published a surprise feature article in May 2018, to celebrate Strange’s 50th birthday.
X-Ray’s Javor: “Coldplay are leading by example”
In mid-October, X-ray Touring-repped heavyweights Coldplay announced their first tour in four years in support of their new album Music of the Spheres.
Having previously put touring plans on hold to investigate how to make their concerts more sustainable, Coldplay’s new announcement came hand-in-hand with a 12-point plan for cutting their carbon footprint.
The eco-friendly 2022 tour is currently slated to visit 40 stadiums around the world and one festival, with more dates to be announced, meaning that it could end up being the highest-grossing tour of the year.
For X-ray Touring’s Josh Javor, who planned the tour alongside his late partner, Steve Strange, seeing the groundbreaking tour come to fruition is bittersweet.
Here, Javor tells IQ about how the pair planned a tour of this nature; when he sees the industry recovering; and how he’d celebrate with Strange if he were here.
IQ: How would you describe the on-sale for the European leg of Coldplay’s Music of the Spheres – World Tour?
JJ: It was insane… we pretty much sold out. We sold more than a million tickets just in Europe and added extra dates in the UK, France, Germany, and Belgium. At the moment, we’re discussing adding more dates. The US also went on sale that day and Latin America had already gone on sale and sold out.
You planned this tour with your late partner, X-ray Touring co-founder Steve Strange. On a personal level, what is this moment like for you?
This is one of the most bittersweet moments of my life. This tour is something Steve and I planned for a very long time and because he’s not here to revel in the success, it feels very bittersweet to me. Don’t get me wrong, I’m ecstatic at how well it’s done, but the fact that Steve, unfortunately, didn’t make it to see our plan come together and work so well, brings things down to earth. It’s not the same on my own. My constant thought has been, I wish Steve was here to see this.
How do you think Steve would react to the success of Coldplay’s on-sale?
He would be on another planet. He was a member of the family when it came to this band and he would’ve been jumping for joy. We’ve all talked about it – management and ourselves – and about how amazing Steve would have thought this is. Normally, Steve and I would get to 12 o’clock on the day of an on-sale – after selling a million tickets – and we’d be on our second bottle of champagne.
“[At] 12 o’clock on the day of an on-sale – after selling a million tickets – [Steve and I] would be on our second bottle”
How did you approach ticket pricing post-pandemic?
Just being realistic. You just have to know what the market is and what people can afford. One way of doing that is to stay very grounded and down to earth. I think we’ve got ticket prices spot on. Tickets for this tour are slightly more expensive but not by much. Without the pandemic, we could have leant towards increasing them from what they are now, but you have to take everything into account.
How are you feeling about the business in general next year, and has this on-sale given you extra confidence?
Yes and no. It’s very difficult to predict what will happen. I think it’d be stupid to give any assurances, but I still worry about the industry between now and next summer. We’ve got a lot of shit to go through and a lot of hoops to jump through to get to where we want to be, but the on-sale is very positive, definitely. I think the industry as a whole is very happy and proud that the public is still interested in going to concerts on a grand scale. I think, in this instance, when one of us succeeds, in a way, we all succeed because we’ve been up Shit Creek for so long.
“It’s very difficult to do an eco-friendly tour when you’re at a smaller level than Coldplay”
Do you think this eco-friendly tour will become a blueprint for other bands of the same calibre?
I hope so. It’s something that everyone should be striving for, and just as Coldplay have said, they might not get it right, but at least they’re trying. They’re not just talking about doing something, they’re leading by example. I think you do need bigger artists to show other people how it could be possible to change.
It’s very difficult to do an eco-friendly tour when you’re at a smaller level than Coldplay. You have fewer decisions that you can make about how you tour when you’re a smaller artist. If you’re playing a club or a theatre, you don’t have the same choices as if you’re playing a stadium. It’s about the amount of control you have, the amount of money you can generate, and about the different kinds of venues and different rules that you have. It all goes hand in hand.
How involved were you in the creation of the 12-point plan to cut the band’s carbon footprint?
I was involved in the parts I could be, like figuring out how we can try and cut the carbon footprint by staying in the same place and playing more shows. It’s very different from the standard tour where artists do one or two shows and then move on in order to visit as many places as possible. We’re not visiting most of Europe. If you look at the tour, it’s cut down to a few cities.
“We’re staying in one place for a longer period of time and cutting emissions. It’s about staying put.”
What we’ve done is we’ve recognised that it’s not possible to tour everywhere in one summer or in one year. It’s going to take longer to visit everywhere, but by doing it this way, we’re staying in one place for a longer period of time and cutting emissions. It’s about staying put.
What advice would you give to other agents attempting to plan an eco-friendly tour?
It’s the little things sometimes. It’s not having single-use plastics or not having plastics at all. There are basics that everyone can be doing. The live industry has been at the forefront of trying to be greener since festivals started changing years ago.
Tell us about the time period in which you booked this tour.
It has been very difficult to put these shows in because, at the time of making these decisions, a lot of places were in lockdown. At the time, you couldn’t even go on-sale with shows in certain markets – let alone full-capacity stadium shows.
Coldplay sell more than one million tickets in Europe
More than one million tickets have sold for the European leg of Coldplay’s Music of the Spheres world tour, which went on sale last Friday (22 October).
X-ray Touring’s Josh Javor, who planned the ‘eco-friendly’ stadium tour along with the late Steve Strange, told IQ that the on-sale was “insane”.
According to Javor, the European leg has “pretty much sold out” and the team is currently discussing adding more dates.
The 20-date run, which kicks off on 2 July 2022, has already expanded with an extra date apiece at Deutsche Bank Park (Germany), Stade de France (France), King Baudouin Stadium (Belgium) and Hampden Park (UK).
Notably, an extra three dates have been added at Wembley Stadium (cap. 90,00) in the UK, on top of the three already announced.
According to Javor, the European leg has “pretty much sold out” and the team is discussing adding more dates
The world tour – which is mostly promoted by Live Nation, with SJM as the main partner in the UK – is also visiting the US and Latin America (which is completely sold out), taking in 40 stadiums and one festival (Rock in Rio) altogether.
The groundbreaking tour is one of the last projects that legendary booking agent and X-ray co-founder Steve Strange worked on before his tragic passing in September.
“This is something Steve and I have planned for a very long time and because he’s not here to revel in the success, it’s one of the most bittersweet moments of my life,” says Javor.
He continues: “Don’t get me wrong, I’m ecstatic at how well it’s done but the fact that Steve, unfortunately, didn’t make it to see our plan come together brings things down to earth.
“Normally, Steve and I would get to 12 o’clock on the day of an on-sale and we’d be on our second bottle of champagne”
“Normally, Steve and I would get to 12 o’clock on the day of an on-sale and, after selling a million tickets, we’d be on our second bottle of champagne. But, on your own, it’s not the same. My constant thought has been, I wish Steve was here to see this.
“He would be on another planet. He was a member of the family when it came to this band and he would’ve been jumping for joy.”
Coldplay announced the tour earlier this month after a four-year hiatus from touring while they investigated how to make their concerts more sustainable.
The Music of the Spheres tour is bolstered by a 12-point plan to cut the band’s carbon footprint, which supports new green technologies and sustainable, super-low carbon touring methods.
A full interview with Josh Javor will appear in the next edition of IQ magazine at the end of this month.
ESNS shares Steve Strange’s last interview
Steve Strange’s last interview before his tragic passing has been released today, courtesy of Chugg Entertainment, X-ray and Eurosonic Noorderslag (ESNS).
The renowned booking agent and X-ray co-founder took part in a 45-minute keynote interview – pre-recorded remotely due to the pandemic – interviewed by veteran Australian promoter Michael Chugg in January this year.
According to the Chugg Entertainment founder who went on to co-manage Australian act Sheppard, he and Strange met in the 80s and became “best mates”.
During the interview, Chugg quizzes Strange on weathering the pandemic, reimagining businesses models, and how he came to represent Eminem, Coldplay and Queens of the Stone Age from the beginning of their careers.
Read more about Steve Strange’s remarkable life and career in this IQ feature, which marked his 50th birthday.
ESNS will return to Groningen between 19–22 January 2022. For more information, visit esns.nl.
IQ 104 out now: IFF, GEI, Steve Strange
IQ 104, the latest issue of the international live music industry’s favourite monthly magazine, is available to read online now.
The October 2021 edition reflects on two of the industry’s best-known events, the International Festival Forum and the Green Events & Innovations conference – both of which returned last month.
The issue also pays homage to renowned booking agent and X-ray co-founder Steve Strange, who recently passed away.
Elsewhere, Adam Woods talks to some of the innovators behind contactless payment systems, IQ gets to grips with audience insights tools and Derek Robertson learns about the rollercoaster ride that suppliers have experienced during the pandemic.
For this edition’s columns and comments, IQ passes the mic to Music Venue Trust’s Mark Davyd, as well as Jürgen Schlensog and Sven Meyer from Jazzopen Stuttgart.
And, in this month’s Your Shout, we ask the industry how they would use an extra hour a day.
As always, the majority of the magazine’s content will appear online in some form in the next four weeks. However, if you can’t wait for your fix of essential live music industry features, opinion and analysis, click here to subscribe to IQ for just £5.99 a month – or check out what you’re missing out on with the limited preview below:
IQ subscribers can log in and read the full magazine now.
Steve Strange: A strange half-century
This article was originally published in May 2018, and has been republished following the sad news of Steve Strange’s passing.
A party on 13 April 2018 to celebrate Steve Strange’s 50th birthday marked the reopening of London’s Subterania, which long-time friend Vince Power has resurrected after a 15-year hiatus. Picking a grassroots club as the destination for his landmark birthday party sums up a man who has dedicated more than half his life to the live music business – and who can be found more often than not in small venues scouting for new talent, or introducing promoters to another of the up-and-coming acts on his roster.
For the purposes of this cloak-and-dagger operation, we relied on some of the historic articles that we’ve written in the past about Strange. However, we were able to corner him for an interview for a non-existent profile piece, where he gave us a fascinating insight into how he sees the business developing in the future.
But more on that later. First, here’s a potted history of the birthday boy’s life and career to date…
Born in Lisburn near Belfast on 17 April 1968, Strange was raised in Carrickfergus in nearby County Antrim during the Troubles in Northern Ireland. At the age of 11, after his cousin took him to see UFO at Ulster Hall in Belfast, Strange’s love of hard rock was born, which saw him devote his youth to the likes of Rush, AC/DC, Kiss, and Def Leppard.
The allure of music also encouraged Strange to become a musician himself and having been introduced to drumming in the Boys’ Brigade youth group, he was able to hone his skills when his father bought him a drum kit at the age of 12, leading to jam sessions with friends at school.
“I was intrigued by it – how tours were routed, why some bands played clubs not halls, etc. It was very exciting.”
His first band, Slack Alice, didn’t reach the heights its members had hoped for, so Strange found himself sitting behind the drums for a couple of cover bands before becoming part of the line-up for popular Belfast outfit No Hot Ashes in 1986. A record deal with GWR, thanks in no small part to Strange’s powers of persuasion, saw the band move to London a year later to record a debut album that, unfortunately, failed to hit the shops after the label’s distribution arm, Pie Records, went bust.
In need of income, Strange accepted an offer from Jon Vyner to join the Bron Agency and book some gigs. “I used to do [that] anyway – it was always left to the drummer to chase support tours and gigs,” Strange told IQ in 2009. Tapping up GWR’s Doug Smith to secure his acts occasional support slots with the likes of Motörhead and Girlschool, Strange worked tirelessly, making himself known around London’s gig circuit, making friends with bands and offering to book shows. “I did a lot of analysing about how the business worked, and it was a steep learning curve. I was intrigued by it – how tours were routed, why some bands played clubs not halls, etc. It was very exciting.”
A strange business
Strange’s initial steps into the business side of live music involved him hopping from agency to agency. From Bron he joined Adam Parsons’ Big Rock Inc., and from there he switched to Prestige Artists, working with Clive Underhill- Smith and Rob Hallett. Disenchanted with the acts he was asked to book, Strange made the decision to move back to Northern Ireland, where, in 1992, he found a job at The Limelight and spent a year on the other side of the fence promoting shows with Eamonn McCann.
That move led to one of Strange’s biggest breaks, when a trio of school kids in a band called Ash started relentlessly hassling him for support slots in the venue. The band’s bass player, Mark Hamilton, recalls that Strange’s office in the Limelight doubled as the cloakroom at the weekend: “You had to push past the rails where the coats were to get to Steve’s desk at the back.” The teenagers’ tenacity impressed Strange enough to give the band slots supporting the likes of Elastica, Babes in Toyland, and Ride, and as the fan-base began to grow, he accepted an offer from Ash manager Stephen Taverner to become the band’s agent, and soon found himself working with Rob Challice at Forward Artist Booking.
Adding acts to his roster, Strange soon got itchy feet again and felt the need to move to a bigger agency: John Giddings’ Solo.
Strange’s office in the Limelight doubled as the cloakroom at the weekend: “You had to push past the rails where the coats were to get to Steve’s desk at the back”
The next rung of the ladder saw Strange move to Fair Warning/Wasted Talent where Ian Huffam and Jeff Craft took him under their wings. “It just felt like the right place to go,” says Strange. “It was much more a demographically suited agency for me.” Other colleagues at that company, which would later morph into Helter Skelter, were Ian Flukes, John Jackson, Pete Nash, Paul Bolton, Jim Morewood, Emma Banks, Mike Greek, Ian Sales, Paul Franklin and Nigel Hassler.
That career move coincided with Strange’s move into the big time. Within months of settling into his new environment, he was invited by Interscope Records’ label head Martin Kierszenbaum and A&R chief Don Robinson to take a look at some of the acts they were developing.
“I’ve always listened to American music, and a lot of the bands I liked when I was younger were from the United States,” says Strange. “So I started to sign bands from the US or who were America-based, and I spent a lot of time building relationships with people who work in the American business. My relationship with Interscope, for instance, on the back of representing Smash Mouth, led to Martin and Don putting Eminem on my radar before there was even a record released. I remember hearing ‘My Name Is’ before it had even gone to radio and just being blown away. So I’ve been very fortunate to work with Eminem for a long time now.”
While that introduction to Eminem may have been a piece of good fortune, the circumstances owe everything to Steve Strange’s philosophy when it comes to making a mark in the North American music sector.
Continue reading this feature in the digital edition of IQ 77, or subscribe to the magazine here