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Creamfields invests £2m in festival site

The team behind electronic music event Creamfields has announced a £2 million overhaul of the brand’s flagship festival in Cheshire, north England.

Creamfields, which began as a one-day dance music event in 1998, is now a 70,000-capacity, four-day camping festival that takes place every August bank holiday weekend.

The overhaul comes as the festival prepares to celebrate its 15th year at its site in Cheshire, which has been its home since 2006.

The improvements will usher in a “new era for Creamfields”, say organisers, and will include increased camping space, additional security and staffing, the installation of a new water supply and more water points, better signage, improved shower and toilet facilities, more welfare staff, 24-hour manned information hubs and a minimisation of environmental impact on site.

The improvements will usher in a “new era for Creamfields”

Part of Live Nation’s Cream brand and promoted by Scott Barton-led Electronic Nation, Creamfields has become one of the world’s largest electronic music events, with spin-off festivals in Chile, UAE, Spain, Malta, Brazil, Argentina, Peru, Australia, Taiwan and Hong Kong.

The Creamfields team is also responsible for Steel Yard, a 15,000-capacity dance arena structure, which hosts shows by the likes of Dimitri Vegas and Like Mike, Eric Prydz, Faithless and Carl Cox in London and Liverpool.

The sold-out 2019 event saw performances from Calvin Harris, the Chemical Brothers, Bicep, Deadmau5, Matin Garrix, Tiesto, Camelphat and Fatboy Slim.

Creamfields returns to Daresbury in Cheshire from 27 to 30 August 2020. Tickets go on sale at 9 a.m. (BST) on Friday 27 September. Fans can sign up for pre-sale here. A full line-up will be announced soon.

 


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Scott Barton to lead LN UK’s Electronic Nation

Live Nation has launched Electronic Nation, a new electronic music-focused division, in the UK.

Led by Scott Barton, managing director of Live Nation’s Cream brand, Electronic Nation will be based in London and will be responsible all electronic music activities at Live Nation UK, including the Creamfields festival, touring, shows and clubs.

Creamfields (70,000-cap.), launched in 1998, is one of the biggest electronic music events in the world, and has spawned spin-offs Chile, Abu Dhabi, Ibiza, Malta, Brazil, Argentina, Peru, Australia and Hong Kong. Taking place in Cheshire over the last weekend in August, 2019 performers include Swedish House Mafia, Calvin Harris, Tiesto, Skrillex, the Chemical Brothers and the Chainsmokers.

The Creamfields also birthed Steel Yard, a 15,000-capacity arena structure which hosts shows by the biggest names in dance music in London and Liverpool.

“This new division is a major advance for Live Nation and for artists and acts in this genre”

“With Scott’s outstanding record managing global brands Cream and Creamfields, this new division is a major advance for Live Nation and for artists and acts in this genre,” comments Denis Desmond, chairman of Live Nation UK and Ireland.

Barton – whose older brother James, co-founder of Cream, now leads fast-expanding European festival operator Superstruct – says he hopes to drive Live Nation’s  “continued expansion into the electronic arena, with the aim of connecting big-name dance acts to more fans across the UK through tours and festivals”.

“Electronic music has always been at the heart of what we do,” he says. “We have a dedicated team who work hard to connect fans to electronic music events across the UK. As the scene continues to grow, the knowledge and experience we have is key to our success.”

Live Nation formed a similar division in east Asia, Live Nation Electronic Asia, in August 2017.

 


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