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Virtual concerts startup Stage11 attracts superstars

Immersive music experience startup Stage11 has announced partnerships with world-famous artists Martin Garrix, David Guetta, Snoop Dogg, Ne-Yo and Akon.

The news follows a €5 million seed round led by Otium Capital, a European venture capital fund backed by Stage11 founder and CEO, Jonathan Belolo.

Belolo is the co-owner of French record label Scorpio Music, which has a 45-year history in the music industry.

Belolo is joined by co-founders Jean-Philippe Braud and Gregory Dhonner, the co-founder and director of business development for Profirst, a luxury event agency for brands in fashion, beauty, and art (Armani, Chanel, Kering, L’Oréal, LVMH).

Also joining as co-founder is Mani Nordine, the president of American Artists Company, specialising in managing A-list artists and celebrities bookings (Rihanna, Nicki Minaj, Nas & Lady Gaga).

Stage11 is using the funds to onboard strategic hires, sign key artist and brand partnerships and build its technology platform

Stage11 says it will use the funds to onboard strategic hires, sign key artist and brand partnerships and build its technology platform.

Amongst those new hires are executives who have previously worked for the likes of Assassin’s Creed, Facebook Oculus, Ferrari, Happy Feet, LVMH, Marvel Avengers, Microsoft Kinect, Nike, and Virgin.

Founded in 2020, with offices in both Paris and LA, Stage11 aims to tap into several of today’s fastest-growing markets including gaming, AR/VR, virtual events, and digital goods.

The company claims that it’s “setting out to redefine the interactive music experience” by combining gaming, mixed reality, and digital collectables.

It will achieve this by “building a new creative canvas for artists, allowing them to invite fans to live, play, and create inside their performances and musical worlds”.

We are combining genres, realities and cultures to build something bold, thrilling and timeless

“These worlds combine immersive gameplay sequences, life-like performances, cinematic narratives and exclusive digital collectables,” according to Stage11.

“Fans can not only discover and collect but actually use these interactive NFTs to create and share unique personalised content and even perform with their favourite artists.”

Stage11 can be accessed on desktop and mobile and the company’s first music experience is set to debut in 2022.

“As a gamer and sci-fi nerd, It feels like I’ve been dreaming about the metaverse my entire life,” says Belolo.

“Now that as a society we’re on the cusp of making it real, I find myself blessed to be part of an incredible team setting out to explore the new frontier. Building immersive music events and experiences is just the first step.

“We are on a journey together to reimagine the way artists and brands connect, even co-create, with their fans and audiences. We are combining genres, realities and cultures to build something bold, thrilling and timeless — yet accessible and fun.”

 


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Pollen teams up with Justin Bieber for Vegas weekender

Pollen, a UK-based startup that develops an ‘influencer marketplace’ for events, has announced its latest artist-curated weekender with Justin Bieber.

The startup, founded in 2014 and previously called Verve, works with organisers, promoters and ticketing platforms to negotiate a certain amount of tickets to an event that will be marketed through the members of Pollen (anyone who books a group experience), according to Tech Crunch.

The members, in turn, decide which events they want to promote to their networks. Those who manage to shift tickets (which are not sold by Pollen but by ticketing partners), get rewards including free trips, VIP upgrades, and private group events. Pollen generates revenue by taking a cut on each sale.

The startup, which raised $60 million in funding in October 2019, has worked with the likes of Live Nation, Ticketmaster, Eventbrite, StubHub and SeeTickets.

The startup has worked with the likes of Live Nation, Ticketmaster, Eventbrite, StubHub and SeeTickets.

Pollen Presents’ Justin Bieber & Friends will take place between 7–10 October 2021 in Las Vegas, with festivities split between the Wynn Las Vegas’ XS Nightclub and Encore Beach Club.

The weekender will kick off with an opening party at XS on Thursday night, followed by a pool party on Friday, and a ‘skate park takeover’ and headline set from Bieber on Saturday.

The first wave of artists for the weekender include The Kid Laroi, Jaden Smith, David Guetta, Kehlani, TroyBoi and Eddie Benjamin – all of whom were selected by Bieber.

Passes for the weekender are on sale via Pollen in three tiers, each of which includes three-night accommodation and event access for two punters, priced between $1,099 (€941) and $1,399 (€1,197).

Other artist-curated weekenders organised by Pollen Presents include Diplo’s Higher Ground festival in Cabo (Mexico), the Kurupt FM Weekender in Amsterdam (the Netherlands) and J Balvin’s Neon Weekender in Las Vegas, US.

 


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Introducing DreamHaus: Germany’s newest player

A new player has entered Germany’s live music market in the shape of DreamHaus, a startup promoter and agency in Berlin.

The company is “fully operational”, and will be working across shows, tours, festivals and brand partnerships.

DreamHaus is currently operating with managing director Karsten Fuhrken at the reins.  Fuhrken is also owner of The Merch Republic – TMR Merchandise GmbH. Former Live Nation employees such as Marc Seemann, Claudia Schulte and Björn Bauch are also on board.

Details about ownership and investment have not been disclosed, and the Dreamhaus website is similarly sparse. The company is located at Kurfürstendamm 59 in the west of the city.

 


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StubHub UK managers move to ticketing startup Tickitto

Two former members of the StubHub UK team have joined ticketing software startup Tickitto, as StubHub faces continuing scrutiny in the UK over its merger with fellow secondary ticketer Viagogo.

Nick Harford and Harriet Clayton, join Tickitto from StubHub UK, they had worked on developing the company’s primary ticketing business. The pair, who left StubHub in May 2019, take on the roles of head of business development and partnerships and head of partnerships activation respectively.

StubHub’s acquisition by fellow secondary ticketing giant Viagogo has been at the scrutiny of the UK’s Competition and Markets Authority (CMA) since December. The watchdog recently referred the merger for an in-depth investigation, warning that it could result in “a substantial lessening of competition”.

“We are committed to acquiring the very best talent and expertise in the industry”

“My experience working with major rights holders, promoters, ticketing platforms venues and software providers, as well as navigating the complexities of the entertainment world lends itself well to support the expansion of Tickitto across its key markets,” comments Harford.

Dana Lattouf, CEO of Tickitto, adds: “We are committed to acquiring the very best talent and expertise in the industry. I am excited to welcome Harry and Nick into the team and look forward to unlocking the world’s best-ticketed experiences and forging strong relationships with our partners.

“I am confident that their combined expertise will aid our growth as we embark on the next stage of our journey.”

Launched in 2017, Tickitto provides an easy-to-use application programming interface (API) for the integration of ticket selling software onto any platform, allowing partners to access inventory, pricing and availability in one place. The company recently received US$700,000 in a pre-seed investment round from Seedcamp.

 


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