‘Fan-powered promoter’ Stagelink expands to US

Berlin start-up Stagelink, a ‘fan-powered tour promoter’ that allows artists to crowdsource shows based on demand, has opened its first international office, in Santa Monica, California.

With its expansion to the US, Stagelink says it will be able “tackle the largest entertainment market in the world”, helping creators stateside – especially YouTubers – “leverage a live potential of up to US$50 billion”.

“Coming to the US is an important step for Stagelink’s growth,” comments CEO Nikolas Schriefer. “Our analytics and promotion technology is able to predict ticket sales with an accuracy of 90%.

“Coming to the US is an important step for Stagelink’s growth”

“Thus, Stagelink offers content creators a risk-free opportunity to organise unforgettable live events for their fans and generates additional revenue through ticket and merchandise sales.”

Stagelink bypasses traditional concert/event promotion, offering artists and other creatives a way to “crowdsource live events without risk” by allowing them to find fans and track demand for their shows worldwide and plan tours accordingly. It offers its services for a 15% cut of each ticket sold.

It closed its initial seed funding round last July after raising more than seven-digit euros’ investment.

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‘Fan-powered promoter’ Stagelink raises new funds

Stagelink, a Berlin-based start-up that bills itself as a ‘fan-powered tour promoter’, has completed its second round of seed funding.

Investment firm Chione is the lead investor, reports Gründerszene, with film production company DCM, comedienne Carolin Kebekus and Thomas Hesse of Bertelsmann also taking part.

The company’s initial financing round was in October 2014, when it raised US$118,000. Terms of the latest investment were not disclosed, although an “informed source” speaking to Hypebot puts the figure at the “high six-digit euro” mark.

The money will, says Stagelink, be used to fund international expansion in the US and UK.

Stagelink offers artists a way to “crowdsource live events without risk” by allowing them to find fans and track demand for their shows worldwide and plan tours accordingly. It offers its services for a 15% cut of each ticket sold.

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