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Europe’s first stadium show since Covid-19 sells out

Live Nation Denmark has announced the first full-capacity stadium show in Europe since the beginning of the Covid-19 pandemic in March 2020.

The sold-out show will see Danish post-punk band, The Minds of 99, perform to 50,000 people at the National Stadium (aka Parken) in Copenhagen.

The concert is slated to take place in the Danish capital on 11 September, a day after the Danish government drops all remaining Covid-19 restrictions.

This means attendees will be able to enjoy the show without social distancing, wearing masks or showing Covid-19 certification.

Ulrik Orum-Petersen, promoter at Live Nation Denmark, told IQ that it’s a “historic day” for the European live music industry.

“[This is] a manifestation of the strong fan confidence towards our industry… it gives our whole industry incredible optimism”

“It’s also a manifestation of the strong fan confidence towards our industry and it gives our whole industry an incredible optimism and strong faith in a bright future ahead,” Orum-Petersen added.

The Minds of 99 say: “This concert has turned into something far greater than The Minds of 99. It’s about what the whole world has been through the last year and a half. It is about the full reopening of live music in Denmark. The live music that so many people live and breathe for. It’s not about us anymore. It is beautiful.”

Denmark is the EU’s third-most vaccinated country, according to Our World in Data, with 71% of the population having received two shots.

The high vaccination rate prompted the government to start the rollback of restrictions at the beginning of this month.

After 10 September, the Danish government will no longer categorise Covid-19 as a “socially critical disease” or legally impose any Covid-19 restrictions.

 


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Ed Sheeran smashes TikTok livestreaming record

Ed Sheeran has set a new record for the most-watched live music performance on the viral short-form video app TikTok.

The record-breaking live stream took place last Friday (25 June) at Sheeran’s home football ground of Portman Road, Ipswich Town, UK, as part of TikTok’s partnership with UEFA (The Union of European Football Associations) during the Euro 2020 tournament.

More than 5.5 million unique viewers tuned in to the singer’s hour-long TikTok live stream (dubbed the TikTok UEFA EURO 2020 Show) and the two replays the following day.

According to the platform, the show was the biggest-ever live music performance on TikTok, surpassing the 4 million people who tuned in for Justin Bieber’s Valentine’s Day TikTok live stream in February.

“The bar for what is possible within the livestreaming format has been creatively raised”

The spectator-free show, directed by Emil Nava and Hamish Hamilton, incorporated special effects, augmented reality and prominent TikTok stars. It also marked the live premiere of Sheeran’s new single ‘Bad Habits’.

“The TikTok UEFA 2020 Show was an incredible moment for our community around the world and a turning point for live music streaming,” says Paul Hourican, head of music operations UK TikTok. “The bar for what is possible within the livestreaming format has been creatively raised and it has been shown how big and ambitious TikTok can be for artists.”

Ed Howard, co-president of Sheeran’s record label, Atlantic Records, added: “For Ed, Grumpy Old Management and Atlantic, uniting and reaching their global fan base was imperative for the launch of their new campaign, as well as our close partnership with Paul and the entire TikTok team enabled us to achieve this goal in a uniquely creative way.”

 


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