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DEAG forms partnership with Black Mamba

Deutsche Entertainment (DEAG) has formed a cooperation with Black Mamba Event & Marketing, organiser of longstanding electronic music festival Sputnik Spring Break.

The Pouch-based festival has been taking place since 2008 and is now one of the largest festivals in eastern Germany with around 30,000 visitors every year.

The 2024 edition of the festival was completely sold out, with headline performances from Cro, Scooter, Nina Chuba, Tream and Timmy Trumpet.

According to DEAG “comprehensive synergy effects with the Group, in terms of production and infrastructure as well as artist acquisition, will lead to continuous margin improvements”.

The firm claims to be the leading producer of EDM/Techno/Urban festivals in Germany, with a stable of events that includes Airbeat One, MAYDAY, NATURE ONE, Indian Spirit, Syndicate, Ruhr in Love, Toxicator and the Kessel Festival in Stuttgart. The new partnership sees DEAG accelerate its growth in this market.

“We have successfully and profitably implemented our growth strategy in the EDM festival segment since 2019”

The German domestic market leads the ranking of monthly Electronic Music listeners with 369 million, ahead of the United States. Electronic Music outperformed other genres such as Rock, Latin and Hip-Hop in terms of growth in online consumption and recorded the strongest growth worldwide in 2023, according to the IMS Business Report 2024.

“We have successfully and profitably implemented our growth strategy in the EDM festival segment since 2019,” says Detlef Kornett, Group CEO of DEAG. “The cooperation with Rico Tietze will enable us to leverage synergies throughout the Group and in various projects beyond Sputnik. This is the next big step for us at DEAG to strengthen our leading role in this segment.”

Rico Tietze, managing director of Black Mamba event & marketing, adds: “We are delighted to have found a strong cooperation partner in our segment in DEAG. Together, we will continuously improve our festival for our guests and use the network within the Group featuring other strong festivals and the experienced team for further expansion.”

DEAG organising more than 30 one-day and multi-day festival events of all music genres in its core markets of Germany, the UK, Switzerland, Spain and Ireland, attracting over 800,000 visitors each year.

Last week, the Berlin-headquartered firm spun off its hip-hop booking division into a standalone brand called District Live.


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