Greenhouse Talent reveals Spoorpark Live expansion

Greenhouse Talent has revealed plans to expand the annual Spoorpark LIVE from a festival weekend into a week-long event at the end of June 2025.

The 12,500-capacity Dutch festival was launched in Tilburg’s Spoorpark in June 2022 with a primary focus on domestic acts. After the second edition in 2023, the event was acquired by Greenhouse Talent – the biggest independent promoter in Benelux.

The firm now works on Spoorpark LIVE with another leading independent This Is Live Group, whose portfolio includes Paaspop, Extrema, Solar Weekend, WiSH Outdoor, SMÈRRIG, and Elektrum.

Following the acquisition, Greenhouse introduced the first-ever international headliners to the festival in 2023: English reggae and pop legends UB40. This year, Massive Attack and Young Fathers brought the international flavour.

“It was always our intention to expand the festival into a multi-date event,” Greenhouse Talent chief operating officer Wouter de Wilde tells IQ. “We wanted to turn the weekend festival into a series of events during one week and we are streamlining our site management and production to do this.

“It was always our intention to expand the festival into a multi-date event”

“The ability to do a multi-day event in the heart of a Dutch city is very unique, as we don’t see many events like this in city centres. This also gives us the opportunity to do weekdays which is helpful for tour routings. The end of June is a very busy touring period, so we are delighted that we can do this event in this timeframe.”

Canadian singer-songwriter and musician Bryan Adams is the first confirmed artist for Spoorpark LIVE 2025, with more to be announced in January.

“Bryan Adams is a very strong artist with an even stronger fanbase in our territory,” continues Wilde. “He has a proven record of great live shows which keep his fans coming for more.”

The news rounds off a successful year for Greenhouse Talent, with highlights including headline shows with Taylor Swift at Johan Cruijff ArenA in Amsterdam and two Rammstein shows.

“I think it’s actually one of the biggest years we have had,” says Wilde, whose slate has also included the summer Zuiderpark Live show series in The Hague and the returning C2C: Country to Country festival in Rotterdam in March, with arena shows for Nick Cave & the Bad Seeds and Bryan Adams coming up.

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