LN Australia series follows breakout local acts

Live Nation Australia has launched a content series looking at the exposure breakout local acts enjoyed after supporting some of the world’s biggest names.

The Sound Check series follows Anna Lunoe opening for The Weeknd, Teen Jesus and the Jean Teasers opening for Pearl Jam, and Coterie opening for Tones and I, offering a “unique glimpse” into what these shows mean to these artists.

The documentary is said to underscore the importance of Michael’s Rule and “how it can create larger career opportunities for the Aussie acts being added to these tours”.

Launched last year by Australia’s Association of Artist Managers, Michael’s Rule is a voluntary code encouraging international tours to include at least one local artist among the support acts. New Zealand’s Music Managers Forum recently called for a similar policy.

“It also proves the model of Michael’s Rule and how it can create larger career opportunities for the Aussie acts”

“Supporting a major act on a tour is an incredible opportunity for any artist,” says Mark Vaughan, SVP of Concerts and Touring, Live Nation Australia and New Zealand. “It provides invaluable exposure, allowing them to connect with new audiences and gain experience performing on a grand scale.”

Pearl Jam frontman Eddie Vedder said his band are “very honoured that you will say you saw [Teen Jesus and the Jean Teasers] on the same stage as us”.

In fact, the iconic American rock band have enlisted Teen Jesus and the Jean Teasers as the support act on the US leg of their Dark Matter Tour, starting in April.

Ash Hills, manager of Teen Jesus and the Jean Teasers, says: “We were so excited when we received the offer to join Pearl Jam as the main and only support on six of their upcoming arena shows in the US. It all came about very organically through the relationship that was formed on the Australian tour between the two bands and their teams. Pearl Jam have created an incredibly welcoming touring experience; it starts at the top and filters its way down through the entire team and crew.

“It just goes to show that treating people kindly and with respect on the road and in general can go a long way. It also proves the model of Michael’s Rule and how it can create larger career opportunities for the Aussie acts being added to these tours.”

Watch the Sound Check series below.

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