Barracuda Music forms JV with Romania’s Events

Leading Austrian promoter Barracuda Music has formed a joint-venture with Bucharest-based Events to expand into Romania and Bulgaria.

According to the companies, the new Barracuda & Events JV will “redefine the Romanian and Bulgarian live entertainment landscape”, leveraging Events’ local expertise and Barracuda Music’s international reach.

“Our mission has always been to create world-class live experiences, and Romania and Bulgaria are markets with incredible potential,” says Ewald Tatar, CEO of Barracuda Music Group. “By joining forces with Events, we bring together decades of expertise, an unparalleled network, and a shared vision for delivering top-tier events. This partnership marks an exciting new chapter in our expansion into the CEE region.”

Founded in 2004, Barracuda Music is part of the Eventim Live network and was founded in 2004. It has worked with the likes of the Rolling Stones, Ed Sheeran, Iron Maiden, Robbie Williams, One Republic, Jamiroquai, Green Day and Imagine Dragons, among many others. It sold more than 200.000 tickets in the Central and Eastern European markets alone in 2024.

“We are confident that Barracuda & Events will become a key player in shaping the future of live entertainment in the South Eastern European market”

Events, meanwhile, was launched in 2000 and has worked with the likes of the Rolling Stones, Cirque du Soleil, Aerosmith, Linkin Park, Leonard Cohen, The Cranberries and Billy Idol.

“For over two decades, Events has been at the forefront of Romania’s live entertainment industry,” says Sorina Burlacu, CEO of Barracuda & Events. “Teaming up with Barracuda Music allows us to take this legacy to the next level, providing Romanian and Bulgarian audiences with even more spectacular events and attracting some of the biggest international names to our stages.

“We are confident that Barracuda & Events will become a key player in shaping the future of live entertainment in the South Eastern European market.”

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