fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

The New Bosses 2019: Sophie Lobl, C3 Presents

The New Bosses 2019 – the biggest-ever edition of IQ‘s yearly roundup of future live industry leaders, as voted for by their peers – was published in IQ 85 last month revealing the twelve promising agents, promoters, bookers and execs that make up this year’s list.

To get to know this year’s cream of the crop a little better, IQ conducted interviews with each one of 2019’s New Bosses, to discover their greatest inspirations and proudest achievements, pinpoint the reasons for their success and obtain advice for those hoping to be a future New Boss. Snippets of the interviews can be found in the September edition of IQ Magazine.

All interviews have now been reproduced in full online and on IQ Index, but this is not the last you will hear from these promising young execs. The New Bosses will play a key role in the forthcoming edition of Futures Forum, the discussion and networking event for the next generation of industry leaders that debuted at ILMC 31 in March. 

The final new boss is Sophie Lobl (28), global festival buyer at C3 Presents in Texas. Born in London, Lobl made her way to the United States after graduating from Leeds University in the UK. Starting her career at BBC Radio 1, she later went to WME, where she worked her way up from a receptionist to assisting Russell Warby, Ari Emanuel and, finally, Marc Geiger in the LA office.

In 2019, Lobl relocated to Texas to work for C3 in the newly created role of global festival buyer, where she works closely with the European Live Nation team on artist offers for 197 festivals worldwide. (Read the previous interview with United Talent Agency’s Sara Schoch here).

 


What are you busy with right now?
Booking festivals for 2020. We are in the middle of booking all the line ups for next year and about to announce the Austin City Limits schedule!

Did you always want to work in the music business?
Pretty much. I actually initially wanted to work in radio. I produced and presented a couple of shows on my student radio station in Leeds which led me into working as an assistant producer at Radio 1 and 1Xtra – I thought I was going to be Annie Mac! Then I discovered live and booking shows and there was no turning back after that.

What are some of the highlights of your career so far?
Working on Tom Petty’s last tour is one of the greatest memories I’ll ever have. He was a lovely man. Launching Lollapalooza Stockholm is also a true career highlight. We’re very excited for 2020, it looks like we’ll have a great line up.

“I discovered live and booking shows and there was no turning back after that”

How has your role changed since you started out?
It’s changed drastically. I went from working on reception and making coffee, to being (several) agents’ assistants, to now booking and managing my own multi-stage festivals. None of it was planned, but I wouldn’t change it for the world. C3 is an awesome company and I am incredibly excited about the projects I get to work on and also about some of the new projects we have in the pipeline.

What’s the biggest lesson you’ve learnt while at C3?
That’s a big question. I think never being afraid of trying something new is the main one. Launching a festival is terrifying and working in markets that are new to us can be daunting. Luckily, we have incredible partners on our international festivals that save us from losing our jobs.

What, if anything, would you change about how the live industry is run today?
I think just more inclusiveness generally across the board. It really is getting better and there are now far more opportunities for women and other minorities. But that shouldn’t even really be a thing, should it? C3 actually has a majority of women employees, especially in senior management positions. I think other companies are following suit.

“Never being afraid of trying something new is important – launching a festival is terrifying and working in markets that are new to us can be daunting”

What do you do for fun?
Hang out with my French Bulldog. His name is Francis. You should follow him on Instagram (@francislefrenchie).

Do you have an industry mentor?
[Live Nation vice president fo European Touring] Kelly Chappell has been my mentor, saviour and sister since the beginning of time. She really is the best. I don’t know anyone that works harder or that has such an incredible attention to detail as she has. She is so knowledgeable and wise and deserves all the recognition I can give her.

What advice would you give to anyone who wants to get into, or is new to, the business?
Work your bum off. None of this is easy and, although it may look glamorous, it really isn’t sometimes. But the hard work pays off and it really is worth it.

Where do you see yourself in ten years’ time?
Sitting at home with ten french bulldogs? Probably doing exactly what I’m doing now. Maybe just a little better. C3 & S doesn’t really have a ring to it, does it?

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

The New Bosses: Meet the class of 2019

The latest edition of IQ’s New Bosses goes live today, celebrating the brightest talent aged 30 and under in the international live music business.

The New Bosses 2019 – the 12th outing for IQ’s annual list of  future live music industry leaders, as decided by their peers – is the biggest to date, with no fewer than a dozen promoters, bookers, agents and other young execs making the cut:

IQ’s 2019 New Bosses will be automatically shortlisted for the Tomorrow’s New Boss award at the Arthur Awards at ILMC in March 2020, voting for which opens in November. “It was an incredibly rewarding experience to have won the Tomorrow’s New Boss award this year,” says ICM Partners agent Kevin Jergenson, who picked up his award at ILMC 31.

Full interviews with all the New Bosses 2019 will appear online in the coming weeks

“As an award that is voted on solely by my peers within the industry, it means a great deal to know that the passion and time I have put into this job and industry has been noticed and well received. I truly am blessed to be working with so many amazing people and artists within such an incredible industry. Congrats and good luck to all of this year’s New Bosses!”

Short profiles of, and brief interviews with, all 2019 New Bosses are featured in the latest issue of IQ Magazine, which can be read in the digital issue embedded below. These individual profiles use heavily edited versions of the full interviews, which will appear online in the coming weeks.

These promising emerging execs will also play a key role in forthcoming editions of Futures Forum, the discussion and networking event for the next generation of industry leaders that debuted at ILMC 31 in March.

Read on, then, to learn more about this year’s roster of young, talented professionals who are shaping the future of our business…


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.