The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Sony Live closes as Fullsteam takes over roster

Sony Live, Sony Music Finland’s booking agency division, has closed after a decade in business, with all operations being taken over by Fullsteam Agency.

As of today (15 August), Sony Live – which operated for ten years as a division of the record label, representing dozens of Finnish artists – is no more, and its former live roster now booked by Fullsteam. Artists formerly represented by Sony Live include Janne Ordén, Eini, Mäkki, Sima, Softengine and HesaÄijä.

“Fullsteam Agency is the perfect partner to take care of our artist roster, and I believe that this collaboration will create many benefits for our artists,” says Sony Music Finland managing director Wemppa Koivumäki.

Helsinki-based Fullsteam, which last July acquired hip hop-focused agency Rahina Live, has also announced the appointment of a new booking agent for domestic artists. Maija Kaarna, who has more than 20 years’ experience booking and organising shows, brings artists including Asa, one of Finland’s best-known rap artists, and reggae artist Puppa J (pictured).

“Fullsteam Agency is the perfect partner to take care of our artist roster”

“Fullsteam Family and our domestic artist roster have expanded fast this year, and we’re eagerly awaiting building collaboration with the new artists,” comments Tuomo Tähtinen, managing director of Fullsteam Agency.

Fullsteam is a subsidiary of Germany’s FKP Scorpio, itself majority owned by CTS Eventim.

Read IQ’s feature on the Finnish concert market, where Live Nation, Fullsteam and Warner Music Live battle for live supremacy, in issue 65 of the magazine.

Crossing the Finnish line

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.