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IQ Focus returns with ‘Festival Forum: The Next Stage’

After a week’s break, IQ’s virtual panel series – IQ Focus – is back with Festival Forum: The Next Stage, which sees representatives from a handful of European festivals give an update on the state of the sector.

The ninth panel of the popular IQ Focus series, the session will be streamed live on Facebook and YouTube on Thursday 9 July at 4 p.m. BST/5 p.m. CET, building on a previous Festival Forum panel almost two months on.

Midway through what would have been this year’s festival season, it’s a summer like no other. But are we midway through the crisis, or is there still further to go before the festival sector can confidently progress into 2021?

How confident are promoters feeling about next year, and are artists and audiences ready to return?

With a number of government support packages in place, and much of this year’s line-ups transplanted to next year, how confident are promoters feeling about next year, and are artists and audiences ready to return?

IQ Magazine editor Gordon Masson hosts this IQ Focus discussion with panellists Cindy Castillo of Spain’s Mad Cool festival; John Giddings of the Isle of Wight Festival and Solo Agency; Stefan Lehmkuhl who promotes Splash, Melt, Superbloom and With Full Force festivals at Germany’s Goodlive; and Codruta Vulcu of Romania’s ARTmania Festival.

All previous IQ Focus sessions, which have looked at topics including diversity in live, management under lockdown, the agency business, large-scale and grassroots music venues and innovation in live music, can be watched back here.

To set a reminder about the IQ Focus Festival Forum: The Next Stage session on Thursday head to the IQ Magazine page on Facebook or YouTube.

 


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New signings and rising stars (July 2020)

UK four-piece Lime, a new signing for Pitch & Smith’s Duncan Smith, and US pop-poet Taylor Castro, newly repped by John Giddings at Solo, are among the latest acts to have been added to the rosters of international agents.

Find out more, and check out the full list of new signings for June–July, below. Plus, if you haven’t already, make sure to listen to IQ’s latest New Signings playlist, which complements the page in the magazine and features even more up-and-coming talent…

 


Lime (UK)

Agent: Duncan Smith, Pitch & Smith

Brighton quartet Lime jump over genre boundaries with an energy that oozes from every corner, weaving post-punk foundations with earworm melodies and razor-sharp, tongue-in-cheek lyrics.

With debut single ‘Surf N Turf’ already passing 30,000 streams and landing a spot on the BBC 6 Music playlist, the band are set to follow up with new music in late summer and a busy live schedule (fingers crossed!), including supports with Happyness, Junodream and more.

 


Taylor Castro

Taylor Castro (US)

Agent: John Giddings, Solo Agency

Poetic lyrics, such as those on ‘Abyss’, is one sure-fire way Taylor Castro sets herself apart from the oversaturated market of pop music. The instrumentation indicates Castro as someone with a keen eye on the trends of the music industry, with her outstanding lyrics tucked away in a package disguised as the hit of the summer.

The fairytale-like ‘Abyss’ is one of the finest feats of storytelling you will see in the charts. This is a talent caught right at the beginning of her journey, and we are privileged to share it with her.

 


For full artist listings, including new signings for ATC Live, UTA, Paradigm, Primary Talent, ITB, Cabin Artists, Fmly, Pitch & Smith, Progressive Artists and the Lullabye Factory, see the digital edition of IQ 90:


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Arthur Awards 2020: All the winners

The 26th annual Arthur Awards, the live music industry’s equivalent of the Oscars, took place at London’s Sheraton Grand Park Lane hotel last night. The awards, which take place as part of the ongoing International Live Music Conference (ILMC), honoured the industry’s best and brightest across 11 awards categories.

The prizes were handed out during the Arthur Awards Winners’ Dinner, hosted by CAA’s Emma Banks, who took to the stage in a full hazmat suit and gas mask emblazoned with the letters CAA across her back in hazard warning tape.

As the evening culminated with The Bottle Award, the unique industry achievement gong, Emma was invited back on stage to receive it, to loud applause and a standing ovation. “If I should say anything, it’s that we should all pick up the phone more,” she said. “You can’t have a relationship via text message or Whatsapp. We need to speak to each, to be more nice to each other.”

It was a successful night all round for CAA, as Summer Marshall won the Second Least Offensive Agent award.

The prizes were handed out during the Arthur Awards Winners’ Dinner, hosted by CAA’s Emma Banks

Elsewhere, Live Nation’s Kelly Chappel took the best promoter gong, French festival Eurockéennes was crowned best festival, All Points East won best new event, London’s Roundhouse received the best venue award and Charly Beedell-Tuck from Solo Agency won the Tomorrow’s New Boss award, which recognises the industry’s most promising new business talent.

Notably, all Arthurs for individuals – the prizes for best assistant, professional services, new business talent, agent and promoter, as well as the Bottle award – went to women.

The full list of winners is below:

Venue (First Venue To Come Into Your Head)
Roundhouse, UK

Promoter (The Promoters’ Promoter)
Kelly Chappel, Live Nation

Festival (Liggers’ Favourite Festival)
Eurockéennes, France

Agent (Second Least Offensive Agent)
Summer Marshall, CAA

Production Services (Services Above and Beyond)
Showsec

Professional Services (Most Professional Professional)
Tina Richard, T&S Immigration Services

New Gig on the Block (New Event)
All Points East, UK

Assistant (The People’s Assistant)
San Phillips, Kilimanjaro Live

Ticketing (The Golden Ticket)
Ticketmaster

New Business Talent (Tomorrow’s New Boss)
Charly Beedell-Tuck, Solo

The Bottle Award
Emma Banks, CAA

Prior to the Arthurs, ILMC head Greg Parmley presented two special ILMC Medal of Honour awards for longstanding service to the organisation. Production manager Bill Martin and agenda consultant Allan McGowan were both invited to the stage. “Bill is nothing short of a magician,” Parmley said,  “He juggles set design, lighting, stands, stages, and a hundred other elements to make the conference and this dinner happen every year.”

And speaking of McGowan, he said, “Across two decades, Allan has been a central figure in all of ILMC’s panels, putting hundreds of them together. And for ten years, his role as associate editor on IQ was instrumental in the magazine’s growth.”

 


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ILMC 32 unveils third wave of speakers

A diverse and international group of industry professionals make up the latest round of speakers for the International Live Music Conference (ILMC) and Futures Forum, which take place in London in March.

The group, which join previously announced panel chairs and workshop hosts, as well as many high-profile guest speakers, includes representatives from Live Nation, ICM Partners, Paradigm, the O2 Arena, Fullsteam, Solo Agency and many more.

A highly international delegation of speakers come together for The Global Marketplace: Games without frontiers session, with representatives from Live Nation Asia, Korea’s International Creative Agency, UAE’s Flash Entertainment, Brazil’s Live Talentos and Singapore’s Midas Promotions, as well as a Kenyan-based agent from Austria’s Georg Leitner Productions.

Futures Forum is back with a bang on Friday 6 March, after a successful debut outing last year. The OK, Boomer: Closing the generation gap panel sees Live Nation’s Phil Bowdery and Anna-Sophie Mertens, ICM Partners’ Scott Mantell and Kevin Jergenson, and CAA’s Maria May and Jen Hammel join forces in an all-new session pairing up senior executives with their more junior counterparts.

Futures Forum is back with a bang, after a highly successful debut outing last year

More highlights on the future-focused day include the Meet the New Bosses: Class of 2020 session, chaired by Ticketmaster’s Jo Young, and featuring new bosses Charly Beedell-Tuck (Solo Agency), Matt Pickering-Copley (Primary Talent International) and Marc Saunders (the O2), three of the list of twelve future live music industry leaders selected by ILMC and IQ Magazine this year.

Following on from last year’s thought-provoking panel on wellbeing, the Mental Health: Next steps for live discussion, led by ATC Live’s Stacey Pragnell, will feature guest speakers Adam Ficek (Babyshambles/Music & Mind), Richard Mutimer (Paradigm), Aino-Maria Paasivirta (Fullsteam Agency) and Joe Hastings (Help Musicians) and look at how to formulate a healthier and happier industry for the future.

With over 100 speakers and 40 sessions over the whole conference, there are plenty of big names and exciting details left to be announced in the coming weeks.

The full ILMC agenda can be viewed here, with the Futures Forum programme available here.

ILMC is taking place from 3 to 6 March at the Royal Garden Hotel in London. Companies supporting this year’s conference include Live Nation, Ticketmaster, Eventim, WME, Universe, Livestyled, Tysers, Joy Station, Mojo Rental and Showsec.

 


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Second wave of speakers revealed for ILMC 2020

Organisers of the International Live Music Conference (ILMC) have released the second wave of speakers for this year’s event, following on from the launch of the 2020 conference programme last week.

In addition to the previously announced session chairs and workshop hosts – which include top players from ATC Live, C3 Presents, Live Nation, Fullsteam Agency, Kilimanjaro Live, Ticketmaster and Metropolis Music – a whole host of guest speakers have been added to the line-up.

The opening day of the conference sees CAA’s Emma Banks, Live Nation Spain’s Pino Sagliocco, BookMyShow’s Ashish Hemrajani and Move Concert’s Phil Rodriguez take to the stage for the Paul Latham-chaired The Open Forum: Universally challenged, as ILMC’s traditional opening session takes on a game show twist.

Elsewhere, AEG Europe CEO and president Alex Hill and Mayland AG’s Matthias C Just are among those taking part in a session on industry investment.

Day two of ILMC brings an all-star line-up for The Venue’s Venue session, chair by the European Arenas Association/AEG’s John Langford and featuring Live Nation’s David Davies, OVG’s Brian Kabatznick, LiveStyled’s Harry Samuel, ASM Global’s Tom Lynch and Thomas Ovesen of the Diriyah Gate Development Authority.

Organisers of the International Live Music Conference have released the second wave of speakers for this year’s event

ASM Global’s Tom Lynch also leads the Venue Summit: Alternative content discussion at the new conference space at the Baglioni Hotel, with the O2’s Emma Bownes, Stockholm Live’s Jenny Blomqvist and Alexandra Palace’s Lucy Fenner.

Other announced speakers include Jeremy Paterson (IF Media Consultancy), Francesca Blackburn (WME), Debbie Ward (Paradigm), Arnold Bernard (Harlem Globetrotters) and Nicolás Renna (Proactiv).

Further sessions and details of all guest speakers will be announced in the coming weeks.

The full ILMC agenda can be viewed here, while the Futures Forum website is here.

ILMC takes place at the Royal Garden Hotel in London from 3 to 6 March. Companies supporting this year’s conference include Live Nation, Ticketmaster, Eventim, WME, Universe, Livestyled, Tysers, Joy Station, Mojo Rental and Showsec.

 


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Going Dutch: What to expect from ESNS 2020

Much of the European music industry is preparing for its yearly pilgrimage to the Netherlands, as conference and showcase festival Eurosonic Noorderslag (ESNS) is set to commence tomorrow, 15 January, in the Dutch city of Groningen.

Combining a daytime conference programme with a packed evening showcase schedule, ESNS 2020 welcomes Switzerland as its focus nation this year, with over 20 emerging Swiss acts performing throughout the event and aiming to impress in the European Talent Exchange Programme (ETEP), which saw success for ATC Live-repped punk rockers Fontaines DC last year.

The 2019 European Festival Awards kick off proceedings on Wednesday evening, hosted by IQ Magazine’s Gordon Masson and A Greener Festival’s Claire O’Neill, and featuring performances from artists including Swiss singer-songwriter Marius Bear.

Wacken Open Air founders Holger Hübner and Thomas Jensen are set to receive the lifetime achievement accolade at the ceremony, which will see winners crowned across 15 categories.

Over 150 panels, along with keynote interviews, workshops and networking opportunities, will take place at ESNS 2020

Over 150 panels, along with keynote interviews and workshops, will take place at ESNS 2020 from 16 to 19 January at conference centre De Oosterpoort, with a new city-centre location, Forum Groningen, hosting sessions over the weekend.

Highlights of the conference programme include ‘the Dickins Dynasty’, which sees ITB co-founder Barry Dickins and his daughter Lucy, head of WME’s UK music division, and son Jonathan, founder and CEO of September Management, in conversation with ILMC MD Greg Parmley, as well as a keynote interview with Isle of Wight Festival and Solo Agency’s John Giddings.

Other notable sessions include a keynote from Ticketmaster’s Don Pawley, ‘the Agents Panel’ with Paradigm’s Paul Buck, ATC Live’s Alex Bruford, X-ray Touring’s Beckie Sugden and CAA’s Maria May, and a panel on boutique festivals featuring representatives from Openair St.Gallen, Bluedot/Kendal Calling, Westway Lab and Release Athens.

ESNS 2019 attracted over 42,000 guests from 44 countries, including 4,100 conference delegates and representatives from 423 festivals, and showcased 342 acts across more than 40 stages.

 


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Angry punks and happy faces: industry pros talk breakthroughs

Hard work, knowing the right people and a slice of good luck can all play a part in getting a proper footing on the career ladder. IQ puts some more ILMC regulars in the spotlight and asks them to share their breakthrough moments…

 


John Giddings, Solo Agency

When I was about 14 years old, a mate at school persuaded me to learn to play bass guitar, with the promise that we would pull chicks. I had to borrow a bass because I could not afford to buy one and that’s why, to this day, I play bass guitar with a right-handed guitar, upside down, because I’m left handed.

We were at a gig and we were playing ‘The Nile Song’ from Pink Floyd’s More album and this punk came up to the stage and said, “If you don’t stop playing, now, then I’m going to fucking hit you!”

That was the end of my career as a musician, but I knew I wanted to be part of the live music thing, even if I was not capable of being onstage.

In those days, we just used to listen to LPs on our own in our bedroom, but I remember going to Isle of Wight Festival and walking over the top of the hill to see 600,000 other people who liked the same music as me – it was like going on a pilgrimage. And that was that – I was hooked.

Going to Isle of Wight Festival was like going on a pilgrimage – I was hooked

Christof Huber, OpenAir St. Gallen/Yourope

When I was around 15, I knew that I wanted to work in music and organise events. I even wrote business plans about my future virtual company. After my apprenticeship, I looked around for job options, but at that time there were very few in the Swiss market and I couldn’t find a way in. I never lost that focus, but I had to work in several other jobs, including as a bookkeeper in real estate in 1992. Hell!

Out of the blue, a former work colleague called me to tell me that she was working for OpenAir St. Gallen, as the assistant for the festival director but was going to leave. As I was so persistent in telling her about my vision, she suggested I put myself forward for the job interview. This was my chance!

I went to the interview and tried to convince them that there was only one person who would be perfect to do the job. They asked me for some time as they had other candidates, but due to a timeline in my other job, I needed a quick answer. They had me complete some tests and I convinced them that I would do everything to make my dream come true. And they finally offered me the job.

I remember as I drove home that I looked at other people and felt so lucky to have achieved my dream.

I started in 1993, was able to take over the event company a few years later and work with wepromote Switzerland on a national level for many festivals and concerts.

In addition, for the past 20 years, I have been part of the European festival family of Yourope where I’ve made so many close friends.

Thank you, Lisa and Andreas, for having given me this opportunity.

I remember as I drove home that I looked at other people and felt so lucky to have achieved my dream

Fruzsina Szép, Lollapalooza Berlin

Since childhood I had always been very passionate and enthusiastic about arts and music and creating and organising things. Watching the happy faces during a festival is “my fuel“ and has kept me going for so many years in the industry, despite the gigantic workload many of us deal with day to day.

In 2008, I was offered the position of programme and artistic director for Sziget Festival in Budapest. I was 30 and I thought ‘Oh my God!’ – this coat is really not my size. My size is S/M and that coat felt XXL.

But I listened to my inner voice. I knew that if I didn’t try, I would never know if I was capable. I can always fail, I told myself, but only after trying.

I’m so extremely happy that I was wise enough to listen to my inner voice, to have the support of my family, and to believe in myself.

If Elon Musk asked me to organise the first festival on Mars, I’d be up for the job

I’m so thankful for having gained such an enormous amount of experience in those seven years working at Sziget. Without which, I could have never taken the next huge challenge and worn the even bigger coat known as Lollapalooza Berlin.

Moving the Lolla festival site four years in a row allowed me to learn so much and overcome so many challenges. I must say that I’m very thankful for these experiences because now, if Elon Musk asked me to organise the first festival on Mars, I’d be up for the job.

I’m so grateful to have been able to work in such an amazing industry, to have colleagues from whom I can learn day by day, and to be part of an international festival family with like-minded humans that are rocking their own festivals every summer.

 


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IFF 2019 gets under way

The fifth International Festival Forum (IFF) kicked off today, Tuesday 24 September, with a day of speed meetings between agent and festival delegates.

IFF, an invitation-only event for festival bookers and booking agents, is taking place at venues around Camden, North London, from 24 to 26 September.

This year’s sold-out edition has doubled the amount of networking space around the main venue, Dingwalls, and introduced pop-up agency offices within, or close by, the conference.

United Talent Agency (UTA), one of IFF’s agency partners, is hosting the opening party tonight at the Camden Assembly, allowing delegates to begin their conference in style, with an evening of canapes and cocktails.

Later on, a showcase by fellow partner Solo Agency sees artists Chinchilla, Electric Enemy, Wild Front and Paradisia perform at IFF venue the Monarch.

IFF, an invitation-only event for festival bookers and booking agents, is taking place at venues around Camden, North London, from 24 to 26 September

Other showcase highlights over the next few days include Brighton buzz band Squid (ATC Live) London-based six-piece Sports Team (Primary Talent); guitar trailblazers Life (ITB); alt-rockers Happyness (Pitch & Smith); 21-year old Hull native and hotly tipped new talent Charlotte (Paradigm); and Niklas Paschburg (Toutpartout).

X-ray Touring’s showcase offering, meanwhile, includes multi-platinum-selling band the Darkness.

Conference sessions begin tomorrow, with topics including festival billing, consolidation, competition from new market entrants, gender splits on line-ups, and niche events appearing on the bill. This year’s IFF Keynote interview is Rock Werchter founder and Live Nation Belgium head Herman Schueremans.

To wrap up IFF’s fifth anniversary event on Thursday evening, a joint birthday party will be held with European metal festival behemoth Wacken Open Air (30 this year) and Japan’s Summer Sonic’s (20 this year).

Full event information can be found at www.iff.rocks.

 


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The New Bosses 2019: Charly Beedell-Tuck, Solo

The New Bosses 2019 – the biggest-ever edition of IQ‘s yearly roundup of future live industry leaders, as voted for by their peers – was published in IQ 85 last week, revealing the twelve promising agents, promoters, bookers and execs that make up this year’s list.

To get to know this year’s cream of the crop a little better, IQ conducted interviews with each one of 2019’s New Bosses, to discover their greatest inspirations and proudest achievements, pinpoint the reasons for their success and obtain advice for those hoping to be a future New Boss. Snippets of the interviews can be found in the latest IQ Magazine, with all interviews being reproduced in full online and on IQ Index over the coming weeks.

The second New Boss is 29-year-old Charly Beedell-Tuck, an agent at UK-based Solo. Londoner Beedell-Tuck graduated from Cardiff University in 2012 and went on to intern at various management companies before joining WME in 2013. Starting as a receptionist, she became Russell Warby’s assistant, working with acts including Foo Fighters, the Strokes and Johnny Marr.

In January 2017, Beedell-Tuck left WME for Solo, where her roster includes Rothwell, Wild Front, Chinchilla and Paradisia. She also books acts such as Boyzone, James and Imelda May with Solo managing director John Giddings. (Read the previous interview with Ticketmaster’s Bonita McKinney, here.)

 


What are you busy with right now?
Just wrapping up the last of my 2019 bookings: seeing through the last shows with James, who are coming to the end of their current cycle, finalising Wild Front’s headline tour and concluding the Boyzone farewell tour.

I’m working on a new project for 2020 called Generation Sex, which I am really excited to be a part of. It’s a supergroup that includes Billy Idol and Tony James of Generation X and Steve Jones and Paul Cook of the Sex Pistols, performing material from both bands. I’m also beginning to plot the touring strategy for Imelda May’s new album, working towards seeing one of pop artists, Rothwell, on her first European tour.

I will also continue to develop my roster of emerging artists, including Cruel Hearts Club (who will be touring with the Libertines), brilliant new signing Chinchilla and, following a successful summer of festivals, planning the next London headline show for afrobeat collective The Compozer.

Did you always want to work in the music business?
Yes, that is something I have always known. Growing up in London, there was a huge culture surrounding the live music scene, when I was at school I used to spend all my money on gig tickets. I probably went to at least three shows week (it drove my mum mad), so it feels surreal that my hobby has turned into a career.

Venues like the Astoria, Mean Fiddler, Metros and the Borderline were instrumental in our youth. Last week saw one of my artists, Get Cape. Wear Cape. Fly, play one of the last-ever gigs at the Borderline, before closing for good, which was incredible to be a part of but also bittersweet, as it was the last of the venues that we grew up in, that made such an impact on our lives.

“Being a part of the process and seeing your artists reach new milestones is what makes it all worthwhile”

What are some of the highlights of your career so far?
Watching any of the artists I have worked with reach new milestones in their careers, whether it’s Foo Fighters finally headlining Glastonbury after being forced to cancel the first time round, to Wild Front opening the main stage at the Isle of Wight Festival, being a part of the process and seeing your artists reach new milestones is what makes it all worthwhile.

What’s the biggest lesson you’ve learnt while at Solo?
Make sure you don’t email John Giddings anything that you don’t want to be forwarded on!

What, if anything, would you change about how the live industry is run today?
I think we are moving in the right direction, but certainly ensuring the structures within companies are shifting to allow for more women in higher positions. I think there is still a running narrative within the industry that tells young women, that at a certain point it becomes impossible to have a family and maintain a successful career. From my days starting out on reception at WME, to being an agent at Solo, I have always balanced my career with being a parent, something that I feel women should know is an option, and be confident about being able to achieve.

What do you do for fun?
Eat burritos and listen to the Vengaboys, something that has become a Friday tradition at the Solo offices!

Do you have an industry mentor?
I have been very fortunate to have two great mentors in my career thus far: Russell Warby and John Giddings. Russell Warby was the first agent I ever worked for, and he truly believed in me, giving me a lot of responsibility early on that helped shape me into becoming the agent I am today. We were a great team, and he will always remain someone that I look up to.

“John Giddings is the true definition of the word ‘mentor’ in every sense”

As for John Giddings, he is the true definition of the word ‘mentor’ in every sense, and I am so thankful for him taking me under his wing. He is the most loyal person I know, and has taught me so much about being an agent and conducting business in a fair and respectable manner. He constantly pushes me to succeed, giving me credit, when credit is due, something that is quite rare in such a competitive industry, and which I am so grateful for.

I think it is also important to mention some of my peers, who have been instrumental in the growth of my career. Kara James (WME) and Sophie Lobl (C3) whom I started alongside at WME and have since gone on to do incredible things in their careers; and Lily Crockford (Crockford Management) who I have developed a strong relationship with over the years, by helping each other and working closely together on a number of artists. I really respect and look up to all of these women, and think it’s just as important to recognise the power of your peers, as that of your bosses.

What advice would you give to anyone who wants to get into, or is new to, the business?
My nine-year-old son, Evann, recently told me he wants to get into the business, as he has decided he wants to be a DJ. To which my immediate response was, “Don’t do it, get a real job!”

For anyone new to the business, I guess my advice would be, as consuming and stressful as it may seem at times, it’s always worth remembering no one is dying, even if the font size on a poster is smaller than you agreed. (Trust me, I have got my ruler out many times!)

Where do you see yourself in ten years’ time?
Hopefully at the ILMC, being nominated for the Second Least Offensive Agent award!

 


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Biggest-ever IFF 2019 sells out

The fifth edition of the International Festival Forum (IFF) has sold out in advance of the 24 to 26 September event, with 800 delegates attending from 40 markets, 40 agency showcases and a keynote interview with Rock Werchter’s Herman Schueremans.

The invitation-only event for festival bookers and booking agents takes place in Camden, North London. This year’s edition has doubled the amount of networking space around the main venue, Dingwalls, and introduced pop-up agency offices on both days.

“We’ve grown a bit again this year, so have had to pay off a few market stall holders to make room,” says ILMC MD and IFF co-founder Greg Parmley. “Looking back over the last five years we’ve been very lucky – not just with the weather, but fortunate to have had tremendous support from our agency partners, many who’ve backed IFF since year one.”

Partner agencies on IFF include 13 Artists, ATC Live, CAA, ITB, Paradigm, Primary, Solo, WME, UTA and X-ray Touring. Artists confirmed to perform during the various agency showcases include Squid, Sports Team, Life, Happyness, Chinchilla, Niklas Paschburg, Easy Life and multi-platinum-selling rockers the Darkness.

“We’ve grown a bit again this year, so have had to pay off a few market stall holders to make room”

Conference topics at IFF 5 include festival billing, consolidation, competition from new market entrants, gender splits on line-ups, and niche events, while the IFF Keynote interview is Rock Werchter founder and Live Nation Belgium head Herman Schueremans.

With IFF reaching a milestone fifth edition, amongst the various dinners and events is a joint birthday party on Thursday 26 September with European metal festival behemoth Wacken Open Air (30 this year), and Japan’s Summer Sonic (20 this year).

Other new elements at the event include Knowledge and Green Hubs featuring innovative suppliers and sustainability experts, while hosted speed meetings and a delegate portal return for the third year, supported by the Department of International Trade.

Full event information is online at www.iff.rocks.

 


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