All Things Live Denmark strengthens promoter team

All Things Live Denmark has bolstered its promoter team with new recruits Snorri Astradsson and Louis Andersen-Risager.

Astradsson joins from Reykjavík-based concert promoter Garcia Events, which he co-founded in his native country Iceland in 2021.

Garcia Events has promoted acts such as Skepta, Sammy Virji, Yung Lean, as well as a raft of Scandinavian and Icelandic talent. Alongside his career at Garcia, Astradsson has managed the careers of Icelandic hip-hop and electronic artists.

The 2024 IQ New Boss launched his career in the music industry at 15 years old, as a runner in the artist liaison team of Icelandic festivals such as Secret Solstice, Iceland Airwaves & Sónar Reykjavík.

“Both Louis and Snorri are young, knowledgeable, hardworking individuals that are keen to make a name for themselves”

At 16, Astradsson founded Hip Hop Hátíðin (The Hip Hop Festival) an annual free-to-attend festival platforming the biggest names in Icelandic hip hop. Read more about his journey here.

Louis Andersen-Risager has also joined the promoter team at All Things Live Denmark. His previous roles include agent assistant at UTA in London and booker for various Danish venues.

In his new role at ATL, Andersen-Risager is promoting shows with Jordan Ward, Iron & Wine, Girlband! and more.

“I am very pleased with the two new hires,” says Pernille Pedersen, CEO, All Things Live Denmark. “Both Louis and Snorri are young, knowledgeable, hardworking individuals that are keen to make a name for themselves in our business. They are great additions to our existing strong team in Copenhagen.”

Since All Things Live was founded by Waterland Private Equity in 2018, it has expanded to 28 companies in eight countries. The company’s portfolio ranges from musical productions to music festivals and standup events to stadium concerts, with Taylor Swift, Ed Sheeran, The Rolling Stones, Eminem, and Rammstein among its clients.

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