FKP Scorpio acquires Swedish promoter Woah Dad Live
Through its Swedish division, FKP Scorpio has acquired Stockholm-based promoter Woah Dad Live.
FKP Scorpio Sverige, part of the Hamburg-based FKP Scorpio group, has taken a 100% stake in Woah Dad Live AB, formerly a division of Telegram Studios’ record company/booking agency, Woah Dad!.
As part of the deal, Woah Dad Live executives Niklas Lundell and Joel Borg, formerly of Live Nation’s Luger, join FKP Scorpio Sverige as shareholders and board members. The two companies will jointly produce and promote all future events, with Woah Dad Live retaining its identity.
FKP, majority owned by CTS Eventim, is one of Europe’s leading festival and concert promoters, while Woah Dad Live has worked with artists including Robyn, Juice Wrld, Håkan Hellström, Post Malone and Asap Rocky. Its festival brands, meanwhile, include Smash Fest and Daze Days.
The new partners have already begun working together: FKP and Woah Dad are jointly promoting four shows by Hellström at Ullevi stadium in Gothenburg, each with a capacity of around 70,000, which sold out in a matter of hours.
“We are happy to welcome new members to the FKP Scorpio family”
Other joint projects include two Rammstein stadium shows and Björk’s concert at the Ericsson Globe arena this September.
“FKP Scorpio has a stable backbone and a well organised structure that will be perfect for us now when growing and taking more ground over here,” says Lundell. “We’ll bring new ideas and many years of experience in the Scandinavian market into our partnership.”
Folkert Koopmans, managing director of FKP Scorpio, which has been active in Sweden since 2011, adds: “We have been working with Woah Dad Live before and are proud of what we have achieved and accomplished. We want to be the best partner for our artists and for the fans.
“The expertise in our teams when it comes to the Scandinavian market will help us to reach this goal. We have a lot to look forward to and are happy to welcome new members to the FKP Scorpio family.”
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Smash Fest celebrates first year with sell-out event
Following in the footsteps of musical legends like Pearl Jam, Nirvana and Neil Young, performers at the inaugural Smash Fest took to the grounds of Sweden‘s Maritime History Museum last week. Organisers Maloney Concerts and Woah Dad! are celebrating the success of the event, which managed to sell out all 18,000 tickets a month before.
Festivalgoers were treated to performances from a host of international and Swedish artists including Lil Pump, Cherrie, Mapei, Tyla Yaweh and Jelassi throughout the day, with headliner Post Malone taking to the stage later on. A headline performance at Smash Fest tops off what has been an impressive year for Dre London-managed Post Malone, whose second album, Beerbongs & Bentleys, has smashed records around the world.
The day festival was equally well received by local media, with Sweden’s biggest media outlet Aftonbladet saying: “Smash have succeeded with something few others in Scandinavia has (this years lineup of Way Out West included) consistently book contemporary artists that reflect the present time.”
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