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Ed Sheeran smashes ticket sales record in Denmark

Ed Sheeran has set a new record for ticket sales in Demark, shifting 160,000 tickets to four shows in the capital city.

The European leg of Sheeran’s + – = ÷ x (‘mathematics’) stadium tour went on sale in September 2021, with 100,000 tickets to the Copenhagen shows selling in approximately 100 minutes. The rest was purchased within just 48 hours.

Promoter smash!bang!pow! and its minority stakeholder, FKP Scorpio, say the ticket sales are “beyond comparison” in Danish music history.

The shows took place between Wednesday and Saturday last week (3–6 August) at Øresundsparken, a new 40,000-capacity outdoor area in Tårnby built by the Copenhagen-based promoter and booking agency.

Xenia Grigat, senior promoter at smash!bang!pow!, says: “I’ve worked with Jon Ollier [agent at One Finiix Live] and Ed Sheeran’s team in Denmark since the first album cycle, from club shows to arenas – first green fields (86,000 tickets in 2019) and now these unbelievable and impressive numbers from Copenhagen.

“smash!bang!pow! executed the shows beyond everyone’s expectations”

“Seeing an artist grow and leave a mark with old and new fans, as Ed Sheeran did over the four shows, is truly extraordinary. A production of this scale has been in preparation for over a year and there’s a big team behind going above and beyond to make this happen, both locally and in the artist team.”

FKP Scorpio CEO Folkert Koopmans congratulates his Danish division on the successful production: “Back in 2018, when we partnered with smash!bang!pow!, we both knew that we wanted to expand the size of the company and the size of their productions.

“We’re only four years in, and that is including a long period with Covid-19. Nonetheless, smash!bang!pow! have more than doubled their office, and they’ve broken the Danish ticket record by far. In addition to that, they executed the shows beyond everyone’s expectations, getting great feedback from audience and press. The whole team should be very proud.”

The European leg of Sheeran’s + – = ÷ x tour continues tomorrow (10 August) in Sweden before visiting Finland, Poland, Austria, Germany and Switzerland.

The last leg kicks off in early 2023 and will see Sheeran return to Australia and New Zealand for the first time in five years.


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Xenia Grigat joins Denmark’s Smash!Bang!Pow

Denmark’s Smash!Bang!Pow! has hired one of the country’s most experienced concert promoters, Xenia Grigat.

Grigat joins the FKP Scorpio-backed concert promoter, booking agency and artist management company from Luger Denmark and prior to that, Down The Drain Concerts (formerly Beatbox), where she worked for 13 years.

She has previously worked with artists including The National, FKA Twigs, First Aid Kit, Idles, Ed Sheeran, Passenger, Caribou, Sigrid, Moses Sumney, Robyn, Lisa Hannigan, Jungle, King Krule, Jamie xx, Hozier, The Knife and Foals.

Grigat will assume the role of senior promoter at Smash!Bang!Pow! from 1 October and will work with the promoter’s international roster, which includes The War On Drugs, Future Islands, Tash Sultana, Rex Orange County, Hans Zimmer, Grimes and Snoop Dogg among others.

“At Smash!Bang!Pow! We have an ambition to develop and produce shows with international acts at the absolute highest level and I see Xenia Grigat as a cornerstone in those plans,” says CEO Nikolaj Thorenfeldt.

“I have always had the greatest respect and admiration for Xenia’s work, and I am very proud that she sees her future as part of Smash!Bang!Pow! team.”

“I see Xenia Grigat as a cornerstone in [our] plans”

Folkert Koopmans, CEO of FKP Scorpio Group, adds: “We have worked with Xenia before and were happy for that cooperation. We want to be the best partner for the artists and fans. Therefore it is a very good fit for our plans in Denmark and the Nordics.”

Smash!Bang!Pow! recently expanded the team with the appointment of Katrine Kamp as promoter coordinator, effective from 1 April. Kamp has several years of experience with international acts and festivals at Down The Drain Concerts.

Thorenfeldt ends: “With Xenia and Katrine on board, we are well geared to embrace future opportunities and reach the ambitions and targets we set for ourselves as a company – both in regard to new formats and larger capacities. Both Xenia and Katrine have a great deal of experience working with large arena shows and outdoor events.”

FKP Scorpio became an international partner to the company after acquiring a 25% stake in late 2018.

The Smash!Bang!Pow! international roster also includes Kacey Musgraves, Slowdive, Fontaines DC, Mac DeMarco, Skepta, Sturgill Simpson, Khruangbin, and Blood Orange.

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FKP acquires minority stake in smash!bang!pow!

FKP Scorpio has acquired a 25% stake in Danish concert promoter, booking agency and artist management company smash!bang!pow!.

The partial acquisition – described as an “exclusive partnership” which sees FKP become an international partner to smash!bang!pow! (s!b!p!) – has already borne fruit, with the two companies co-promoting the BBC’s Blue Planet II at the Forum Horsens (4,000-cap.) on 25 February 2019 and Tash Sultana at KB Hallen (4,900-cap.) in Copenhagen on 28 July 2019.

The partial acquisition comes just seven months after the Hamburg-based promoter, itself majority owned by CTS Eventim, effectively pulled out of the Danish festival market by selling its Northside and Tinderbox festivals to Beatbox owner Down the Drain Holding.

“The Danish music scene is in an incredibly exciting development right now, and the Danish concert market is flourishing,” says FKP Scorpio CEO Folkert Koopmans. “We’re pleased, therefore, that through our collaboration with smash!bang!pow! we get a local partner with a healthy approach to the business and an agency culture that is driven by a real love for the music and the scene in which it stems.”

“Through our collaboration with s!b!p! we get a local partner with a healthy approach to the business”

As part of the alliance, several new staff will also join s!b!p! in Copenhagen, including booking agent Viktoria Skovhus and junior promoter Emma Hestbæk.

Nikolaj Thorenfeldt, director of smash!bang!pow!, adds: “As an independent concert promoter, we’ve reached a glass ceiling for our growth.

“We want to climb higher up the food chain, and this requires more resources and a strong international network. That’s what we get in the partnership with FKP Scorpio.”

FKP Scorpio is one of Europe’s leading festival and concert promoters, with a roster of events that includes Southside and Hurricane in Germany, Best Kept Secret in the Netherlands, Provinssi in Finland and Greenfield in Switzerland. It also promoted much of the European leg of Ed Sheeran’s huge ÷ tour, selling more than 750,000 tickets this summer.


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