The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Superfly partners with TikTok to support small businesses

Small Business Live, a virtual live music event organised by Bonnaroo and Outside Lands co-founder Superfly, is raising money for minority-owned companies founded by people of colour across the US.

The event, which is taking place on Saturday 20 June from 4 to 10 p.m. ET, will see acts including Brittany Howard, Leon Bridges, 2 Chainz and Brandi Carlile performing on-site at local small businesses.

All performances will be livestreamed through TikTok and also available via YouTube, Instagram, Facebook, Twitch, Twitter, LiveXLive and the publications of Bustle Digital Group.

Proceeds from the event will be donated to Accion Opportunity Fund, a non-profit that provides almost 90% of their loans to small businesses founded by people of colour. The fund also looks to support companies set up by women, as well as those run by immigrants.

Viewers will be able to donate via text with a special code that will be made available closer to the time. Fans can also donate on the Superfly website before and after the live stream, until 26 June.

“Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic”

“Entrepreneurs of colour are denied credit more often and charged higher rates for money they borrow to fund their businesses. We need to accelerate support to underserved businesses in order to reach our full potential,” says Luz Urrutia, CEO of Accion Opportunity Fund.

“This is a fun way to do something really important. Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic, the recession, and centuries of racism, xenophobia, and oppression.”

According to Superfly co-founder Rich Goodstone, around 3.5 million small businesses in the US are currently at risk of permanent closure due to the coronavirus pandemic. A “disproportionate number” of those at risk are minority-owned businesses, says Goodstone.

“We look forward to raising the profile of this issue by showcasing amazing music performances and the stories of small businesses across America that urgently need our support.”

Fans can to tune in to Small Business Live on TikTok, with a list of other ways to view the event available here.

Superfly’s Rick Farman was among those to invest in avatar-based virtual concert platform Wave last week, as the coronavirus pandemic continues to accelerate the puh towards digital forms of live entertainment.

Photo: Calquinn/Wikimedia Commons (CC BY-SA 4.0) (cropped)


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.