Ticketmaster partners with UK operator SivLive

Ticketmaster UK has formed an exclusive ticketing partnership with SivLive, the operator of the 13,500-capacity FlyDSA Arena Sheffield and other venues in the northeast of England.

The deal will see Ticketmaster introduce digital ticketing into SivLive’s venues, which in addition to FlyDSA Arena, formerly Sheffield Arena, include Sheffield City Hall (2,270-cap.l, Scarborough Spa (570-cap.) and Whitby Pavilion (380-cap.).

“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them,” comments SivLive head Dominic Stokes.

“This move will give us more control and give fans the best possible experience when entering our venues.”

“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them”

“It’s an honour to say we will be working with SivLive, further demonstrating our commitment to providing venues with the best possible ticketing technology,” says Ticketmaster UK MD, Andrew Parsons.

“We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues.”

Ticketmaster has introduced digital ticketing technology at all Academy Music Group venues, including O2 Academy Brixton (5,000-cap.) and O2 Shepherd’s Bush Empire (2,000-cap.) in London, and SMG Europe’s UK venues, now operated by ASM Global. Ticketmaster’s digital tickets were most recently used at festivals Citadel, Lovebox and SW4.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.