The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Bebe Rexha to headline Sims 4 music festival

The Sims developer Maxis has announced Sims Sessions, an in-game music festival taking place in The Sims 4 from 29 June to 7 July.

Sims Sessions features two-time Grammy-nominated pop star Bebe Rexha, who will perform in Simlish, the gibberish language of Sims games, Simlish, as well as Glass Animals’ Dave Bayley and singer-songwriter Joy Oladokun.

The event is free to access for existing The Sims 4 owners, while new players who want to experience Sims Sessions can purchase the game at a discounted rate from 24 to 29 June.

In addition to pre-recorded sets by the three artists, who will appear as in-game avatars, players can buy artist-themed merchandise, man their own concession stands and camp out in virtual tents.

“Sims Sessions is the next evolution of music in The Sims”

Elsewhere, a TikTok challenge, #SimlishSessions, tasks players with joining Rexha and “some of TikTok’s most talented musical personalities” on stage for a karaoke session.

“Sims Sessions is the next evolution of music in The Sims,” said Steve Schnur, worldwide executive and president of music for Maxis parent Electronic Arts (EA). “Nowhere else can players hear and experience these exclusive performances by Bebe, Dave and Joy. With the self-expression destination that is Sims Sessions, EA will once again re-set the bar for gaming, music and global culture.”

The Sims 4 is the latest popular online game to host an online festival or concert, joining the likes of MinecraftFortnite and Roblox. IQ analysis shows that artists can reach an audience of least 750 million gamers across the top 20 online multiplayer games/platforms alone.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.