Shiny ‘appy people
The arrival of the iPhone in 2007 catapulted the mobile app into the mainstream, as it was no longer a limited tool sitting on a niche operating system. The subsequent rise of the Android platform accelerated things to the point where over two million different apps are now available – most of them free – covering everything from news and weather to games and face-swapping.
The live industry has seen a significant part of that growth, with most festivals and venues now having their own apps that help connect and engage audiences in ever-more unique ways. IQ spoke to some of the leading companies in the space about their tech and how this dynamic industry will evolve next – click below to read the full feature in the digital edition of IQ 67…
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