TEG announces new MD of experiences

Australia’s TEG has appointed Shane Harmon, an executive with more than 25 years of industry experience, as managing director of experiences.

Harmon joins from his role as CEO at Sky Stadium (34,500) in Wellington, New Zealand. Throughout his career, he has worked with a handful of sports organisations like Rugby Australia, football team Sydney Swans, and the local organising committees for the 2011 and 2023 Rugby World Cups.

He will lead development for TEG’s Experiences branch, which specialises in family and touring entertainment. Recently, the TEG arm promoted Brickman’s LEGO-built Jurassic World, Paw Patrol Live!, and the Friends TV show Experience.

“I’ve always been impressed with the sheer breadth of TEG’s live offerings and I’m very excited to join [CEO] Geoff [Jones] and the TEG team to help build the business further,” Harmon says.

“I am passionate about the live experience. Live events have a unique power to bring us together in ways that nothing else can. In a world where we are so connected to technology, shared experiences with friends, family and community have never been more important,” he adds.

“Shane’s wealth of knowledge from the entertainment and sports industries is unparalleled”

Harmon steps into the role previously held by Rachael Carroll, who is now set to lead TEG Sport as managing director to focus on growing the firm’s global programming.

TEG is a global firm dealing in live entertainment, ticketing, and data. The TEG umbrella includes TEG Live, TEG Sport, TEG Experiences, TEG Dainty, TEG Europe, TEG Asia, TEG North America, and more.

TEG Group CEO Geoff Jones shared his excitement for the addition to the TEG team: “Shane’s wealth of knowledge from the entertainment and sports industries is unparalleled, and his experience will no doubt play a major role in taking TEG’s growth strategy to the next level and promoting some of the World’s best experiential events.”

The entertainment company has made a series of appointments over the past year, including Tim McGregor as TEG Live global head of touring, Simon Cahill as TEG Group head of commercial, Phil King as Ticketek Australia managing director, and Cameron Hoy as TEG chief operating officer and head of global ticketing.

IQ recently dove into the family and touring entertainment sector with the Touring Entertainment Report, available to read digitally.

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