Left no trace: No increase in infections after Exit 2021
Exit Festival 2021, which took place in Novi Sad, Serbia, from 8 to 11 July, did not lead to a significant increase in new cases of Covid-19 at either a local or national level, despite attracting more than 40,000 people a day, organisers have confirmed.
Exit – which monitored infections for two weeks after the festival as part of a safety protocol, Safe Events Serbia, under which it went ahead (which, among other things, limited entry to those who were vaccinated against Covid-19, had antibodies, or presented a negative test) – found that in the 14–15 days after the event, infections did not increase significantly in the Vojvodina region or Serbia as a whole.
There were just 12 new coronavirus cases in Novi Sad connected to Exit Festival after seven days, despite the estimated 20,000 foreigners from 70 countries who entered Serbia to attend the event, organisers tell IQ.
In fact, the vast majority of new cases in the city were connected to weddings, and not to Exit Festival, which was not a place of significant infection, according to Vladimir Petrovic, director of the Institute of Public Health of Vojvodina.
“In the period from 12 to 18 July, 12 cases were registered in Novi Sad that could be traced back to Exit Festival, ten among visitors, and two with family members of visitors,” Dr Petrovic told Euronews Serbia on 20 July. “All cases were accompanied by a mild clinical picture and were treated at home.”
The vast majority of new cases in the city were connected to weddings, and not to Exit Festival
“In the last week, a total of 84 cases have been registered in Novi Sad, and most of them, after epidemiological investigations, were found to have attended weddings organised across the country,” he added.
David Guetta, Sabaton, Charlotte de Witte, Nina Kraviz, Paul Kalkbrenner and Solomun were among the overseas artists who performed at Exit Festival, the biggest major international festival since the pandemic began.
Exit co-founder and CEO Dušan Kovačević comments: “Research from Exit proves that even during a pandemic, a means and a model can be found according to which even the largest events can take place completely safely. This research is our contribution to the struggle of the entire music industry for far better treatment in Europe and other countries than has been the case so far. We have proven that we have been treated unfairly in the past, and that there are no longer any arguments and justifications that can allow gatherings at sporting events, in cafes or shopping malls, and not at concerts and festivals.
“I call on our entire industry to, just like we have fought and won in Serbia, join forces and fight for the fair treatment of our industry on an international level.”
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Exit festival pulls off major international event
Serbia’s Exit Festival took place last weekend (8–11 July), attracting 42,000 festivalgoers from more than 70 countries on the opening day alone.
The 20th-anniversary edition has been slated as ‘the first major festival in Europe to take place this summer after the pandemic,’ having hosted both a multi-national crowd (50% of the four-day ticket holders came from abroad) and an international line-up.
David Guetta, Sabaton, Charlotte de Witte, Nina Kraviz, Paul Kalkbrenner and Solomun were among the international headliners that performed in the 17th-century fortress in Novi Sad – while others were forced to cancel at the last minute, “mainly due to pandemic-related reasons”.
According to the organisers, besides the programming, the biggest challenge of putting on the event was the “ever-changing regulations due to Covid-19” but the festival worked with the Serbian authorities and health organisations to create a protocol that was “legal and realistic” for the fans.
Visitors were allowed to enter the event either with proof of immunity (vaccination or antigens from a past infection), or a negative test (either before entering the country or at the test zone set up by the festival).
“Festivals are generally made to promote values worth living for and we are determined to prove that they can be organised safely”
The organisers say that early statistics have shown less than a dozen positive cases from approximately 14,000 tests done at the festival’s pre-entry test zone.
“I knew this year’s event was more than just a festival, it was a movement of people, ready to do whatever it takes to keep human connections at the forefront of our existence,” says Dusan Kovacevic, Exit founder and CEO.
“Festivals are generally made to promote values worth living for and we are determined to prove that festivals can be organised safely even during a pandemic. That’s why we have worked tirelessly to create a best practice model on how to do it. Besides our own event, we also hope that Exit will be an encouragement to all our international festival colleagues, the ‘Festival Family’ that it is possible for all of us.
“A festival is only as strong as its fanbase and during the four days we had a gathering of probably the most passionate festival fans in Europe and beyond! The ones that didn’t mind coming despite all uncertainties, cancellations and travel, PCR tests and other obstacles. They felt the same superstrong need we had all this time – a need for us to be together no matter what, united as one by power of music and life,” he concluded.
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Serbia’s Arsenal Fest welcomes 23,000 Covid-free fans
Arsenal Fest welcomed more than 23,000 people across three days for its 11th outing, held from 24 to 26 June with no social distancing in Serbia’s industrial heartland.
All attendees for the 2021 edition of Arsenal Fest, which typically has a daily capacity of 10,000, were either fully vaccinated or required to submit a negative Covid-19 test beforehand, with promoter Long Play organising free rapid testing for all attendees in the city of Kragujevac. In total, 5,000 people took advantage of the testing facilities, with only person turned away after testing positive.
Held in a disused munitions factory in Kragujevac, the former capital of Serbia, Arsenal Fest 2021 is probably the largest European festival held since the start of the pandemic, with nearly 8,000 people a day watching international and Balkan artists including Yngwie Malmsteen (pictured), Dub FX, Dubioza kolektiv, Riblja čorba, Bajaga i Instruktori, Partibrejkers and Hladno pivo. (Two international acts who were forced to cancel, Placebo and Gogol Bordello, will instead play Arsenal Fest 2022.)
Tickets were priced at 1,500 dinars (€13) per day or 3,000 din (€26) for a three-day pass, and fans were given the option to roll over their tickets for Placebo in 2022 if they preferred.
Festival CEO Zoran Vulović Vule explains that this year’s event had the slogan ‘Strong with Music’, reflecting the huge number of people who had come together to celebrate music’s unifying power after nearly 16 months of silence.
“Given that the global music industry is just opening after a year or so of the Covid blockade, and the arrival of foreign bands was still logistically difficult, this summer Arsenal was more focused on some of the most important and influential names of regional music, with traditional space for new musicians,” continues Vule.
Promoter Long Play organised free rapid testing for all attendees in the city of Kragujevac
“Legendary Serbian bands Partibrejkers, Bajaga i Instruktori and folk-punks Brkovi played on the Arsenal’s Main Stage, while June 25th belonged to Croatian punk rockers Hladno pivo, international Balkan-ska attraction Dubioza kolektiv and Australian musician Dub FX…
“The final evenings in the unique open space of the Knežev Arsenal, a former 19th century ammunition factory, belonged to Osvajači, celebrating 30 years of their debut album, Krv i led; Orthodox Celts; and world-renowned guitar hero Yngwie Malmsteen, for the first time in Serbia!”
Elsewhere, “one of greatest rock bands in the former Yugoslavia, Riblja čorba, returned with performances on 26 June in Kragujevac after an extremely difficult year during which they lost their member Miša Aleksić to Covid-19,” adds Vule.
Dates for Arsenal Fest 2022 will be announced soon.
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Exit festival to offer vaccines to int’l visitors
Exit Festival plans to offer doses of the coronavirus vaccine to international guests who attend the event this summer.
The Serbian festival, which will be held in Novi Sad from 8–11 July, is set to go ahead as normal as the country charges towards a full reopening on 21 June, thanks to Serbia’s “successful mass vaccination programme and significantly decreased number of new Covid cases”.
Now, “as a way to aid countries that currently have vaccine shortages,” Exit has partnered with the ministry of health to organise “a few thousand” coronavirus vaccine doses for international artists, ticketholders and accredited press who attend the festival.
The festival told IQ that international guests will be able to apply to have their vaccine in Serbia. More information regarding the vaccination process for international visitors will be announced soon.
Attendees who can prove they are immune against Covid-19 or can produce a negative PCR or antigen test will also be able to attend the 20th-anniversary edition of Exit – which is slated to feature international acts including Robin Schultz, David Guetta and DJ Snake.
“Serbia has been one of the global leaders in mass vaccination for months,” says Serbian prime minister Ana Brnabić. “Thanks to that, we have an ever-improving epidemiological situation and the plan is to open the country for gatherings, concerts and festivals on 21 June.
“Exit festival happening this July will be one of the important symbols of Serbia’s victory over the pandemic”
“In this way, we show not only the care for the event industry that contributes so much to our tourism and economy, but we also fight for the mental health of young people. Also, we confirm the strategic commitment of the government of Serbia towards the development of creative industries. Exit festival, which our country is globally proud of, happening this July will be one of the important symbols of Serbia’s victory over the pandemic”.
The country’s prospective 21 June reopening, which coincides with World Music Day, depends on 50% of adults getting vaccinated by that date.
Currently, around 45% of adults in Serbia have been vaccinated against Covid-19 with a further 5% expected in the next few weeks.
The government recently launched an immunisation campaign that would “reward” citizens for their “responsibility” to get inoculated against the virus.
Citizens over the age of 16 who have either already received one or two doses, or will be vaccinated with at least one dose by 31 May will receive a one-time payment of 3,000 dinars (€25). The amount equates to around 5% of the country’s average monthly salary.
The government initiative – believed to be the first of its kind in the world – is aiming to revive Serbia’s immunisation campaign amid waning public interest and growing scepticism.
Read about the international live music industry is divided as to how, if at all, fans’ vaccination status should be taken into account as live activity resumes here.
Exit Festival adds 20 new acts to 2021 line-up
July’s Exit Festival, which is on course to be the first major international festival of 2021, has announced 20 new additions to its line-up.
Joining the Serbian festival’s 20th-anniversary event are acts including Sabaton, Meduza, Asaf Avidan, Artbat and Hot Since 82, who joined previously announced performers such as David Guetta, DJ Snake, Tyga, Eric Prydz, Four Tet, Solomun, Boris Brejcha, Paul Kalkbrenner, Nina Kraviz, Honey Dijon, Metronomy and Sheck Wes. View the full 2021 line-up here.
Exit returns to Petrovaradin Fortress, on the Danube in Novi Sad, from 8 to 11 July.
The new additions come as the mayor of Novi Sad confirms that Exit will be allowed to go ahead with no social distancing restrictions, providing guests can provide proof of vaccination against Covid-19 or a negative rapid antigen test. Tourists can already travel to Serbia with a negative PCR test, and it is expected that testing to enter the country will no longer be a requirement by June.
Made possible due to the high vaccination rate in the Balkan country, “his year’s Exit will be a symbol of Serbia’s victory over the pandemic,” says mayor Miloš Vučević.
“We are very excited about … the opportunity to finally celebrate life together”
Dušan Kovačević, Exit Festival CEO, adds: “We are very excited about this news and the opportunity to finally celebrate life together with our audience from the whole world. Considering all the difficulties we have been facing for over a year, we already feel that the big bang of positive energy will create new dimension of the festival experience and make this year’s Exit unique in the history of the festival.
“However, we must remain responsible in the coming months and we’re calling for all of our visitors who have the opportunity to get vaccinated before the festival – as, no matter what, the health and safety of all visitors, artists and the crew is our top priority.”
Today (29 April) sees Exit launch its buy four, get five offer for groups of friends, in which the fifth ticket is given free of charge with four purchased tickets (€435).
Read IQ’s recent interview with Kovačević here.
Dušan Kovačević: “Exit 2021 will go down in history”
Ahead of the 20th anniversary edition of Exit, festival founder and CEO Dušan Kovačević talks to IQ about social activism, expanding the Exit brand and plans for the 8-11 July gathering.
IQ: How big is your full-time team, and how big is the team during a festival?
DK: Bearing in mind that we are one of the fastest-growing independent festival groups globally, with seven festivals in six countries and several new ones planned, we have about 100 people employed full-time throughout the year. During the Exit festival, the team grows to over 5,000 people, while with other festivals, that number grows to over 10,000 people involved throughout the year.
You’ve won Best Major European Festival at The European Festival Awards twice – 2013, 2017. What does it mean to you?
It means a lot, both on a personal and on an organisational level. The award in 2013 came after I took over the management of the festival again after a few years break. After the world economic crisis in 2008, the festival fell into a period of stagnation and even decline. It took a lot of energy to raise the hype again, and I can say that we did a fantastic job, which was confirmed by this award. In 2017, another award came our way. That year was extraordinary because as one of the few modern big festivals that inherits the tradition of social activism from the first major festivals, we marked the 50th anniversary of the famous Summer of Love of 1967.
Exit has been among the top ten European festivals practically every year since the launch of the European Festival Awards
This celebration began with our Sea Star festival in Croatia, which we also launched that year. It continued with the main event in Novi Sad and ended at the Sea Dance Festival in Montenegro. The first Summer of Love in 1967 was tied to the Peace on Earth movement and stopping the Vietnam War, and we dedicated our Summer of Love 2017 to the slogan Peace with Earth, pointing out the need to urgently protect the planet from the destruction of life on it.
We were honoured that the opening ceremony of Exit festival that year was attended by representatives of the Standing Rock Indian tribe. These Native Americans fought with oil companies and the federal government to stop constructing oil pipelines through their holy land and rivers. Nik Vujicic, one of the most famous motivational speakers in the world, was also present at the opening that year, sending a message to everyone that giving up is not an option! The award in 2017 came as a confirmation of the constant success of Exit Festival and the other festivals in our family, especially considering that Exit has been among the top ten European festivals practically every year since the launch of the European Festival Awards.
“[The Dance Arena] is the main reason we have visitors from over 100 countries from all over the planet”
Exit’s Dance Arena is almost as big as the main arena (25,000 vs 35,000). How important is it and why do you mix musical styles so much?
We are one of the first festivals to decide to have two main stages and have alternative electronic music on the big stage. The Dance Arena soon became known among DJs and music magazines as one of the best, if not the best electronic dance floor in the world. Because of this status among performers and the audience, it is our flagship stage and the main reason we have visitors from over 100 countries from all over the planet.
The Dance Arena, along with the main stage and over 35 other stages and zones throughout the Fortress, provides a unique and unforgettable festival experience, combining a large number of genres, a fact we are particularly proud of. We are committed to being a multi-genre festival, where you can hear the world’s best alternative and mainstream electronic music, but also the world’s best rock, hip-hop, pop, as well as reggae, drum ‘n’ bass and other music genres.
If you could sum up the top three things you’ve learned over the last 20 years of Exit, what are they?
First: never give up. I often say that doing a major festival in a country where wages and ticket prices are ten times lower than in developed western countries is akin to farming in the Sahara. But despite the many crises and temptations that the festival and I personally went through, I learned that the night really is always darkest before dawn and that one must persevere in awaiting daybreak. I have the same mindset regarding the pandemic, and I believe that the Exit is closer than most expect.
The second thing I’ve learned is that people are most important, both people within the team to make the festival happen and the people in the audience, the fans. It is vital to be dedicated to people; then, you can expect great things from them. I would say that this is one reason why Exit is known for having one of the best atmospheres in the world. The third thing I’ve learned is that nothing is impossible. The key to life is believing in yourself and your dreams, and if that faith is strong enough, miracles can happen every day.
“In a year in which the world’s music industry was brought to its knees, we are proud to have realised Life Stream”
What’s the plan for the big 20th birthday party?
We are planning a Big Bang at the Fortress, from the 8th to the 11th of July. Many performers have already been confirmed, including David Guetta, DJ Snake, Sheck Wes, Nina Kraviz, Erik Prydz in a special b2b set with Four Tet, Paul Kalkbrenner, Solomon, Tyga, Boris Brejcha, Honey Dijon, Metronomy, Paul van Dyk, Sepultura and many others. And that’s not all; new surprises will be announced soon.
What celebrations have you rolled over from last year?
In a year in which the world’s music industry was brought to its knees, we are proud to have realised Life Stream, in co-operation with the United Nations World Food Program, the largest humanitarian organisation in the world and the current Nobel Peace Prize winner. It was a full-blooded live festival experience with a limited live audience and the world’s top electronic music performers. The video of the show was later viewed almost eight million times. With this, we started the 20th-anniversary celebrations, the finale of which will take place from the 8th to the 11th of July 2021 at our Fortress.
“We expect such a strong positive charge that this year’s Exit will go down in history as one of the most special”
What’s the plan for 2021 in terms of capacity and mitigation measures in place regarding Covid? How will you be ensuring that it’s safe?
In the few months of 2021, Serbia, along with the UK, has established itself as the European leader in immunisation numbers, which is why we expect an accelerated opening plan similar to the British model. We believe that, before the end of spring, we will have achieved herd immunity, with a large number of those who have either been vaccinated or survived Covid-19.
Therefore, we expect the government to lift all restrictions by the beginning of summer, similar to what is planned in the UK. In the worst-case scenario, we expect entry to the festival to be possible for all who have been vaccinated, while others will be able to take quick tests at the entrance.
What can we expect that’s special or different from Exit this year?
The first Exit took place after a decade of war and poverty in Serbia and the Balkans. After a decade of isolation, the desire for normal life led people to an explosion of positive energy that was so strong that it created a legend of Exit that is still retold to this day. Due to the pandemic and the fact that people have been living in abnormal conditions for more than a year, it seems as if history is repeating itself, so this year we expect such a strong positive charge that this year’s Exit will go down in history as one of the most special.
“The appetite of the young audience in Serbia and the whole world is huge”
Have you surveyed your audience as to how confident they are and what the appetite is to return?
The appetite of the young audience in Serbia and the whole world is huge. As we have seen, in the UK, once the opening plan was announced, virtually all festivals were sold out in record time.
Aside from physically being able to go ahead, what’s the biggest challenge that festivals face right now?
Of course, it is a considerable challenge. For almost a year, our industry has been most endangered, revenues have been reduced by nearly 100%, and it has been a massive challenge, the biggest in history. We are proud to have managed to keep most of our team together, and we expect that with the completion of the immunisation process and return to normal life, we will soon be in full swing again.
“I think we all finally realised that if any part of the music ecosystem is disrupted, everyone is threatened”
How do you see the festival business changing over the next few years?
I think it will take several years for the whole industry to recover from such a strong impact. It will require unity of all participants on the scene, from artists and their agencies to the promoters of concerts and festivals. We will have to be more united than ever, and I see a significant change in the fact that the pandemic has awakened solidarity and united the world’s music industry in an incredible way.
The practice used to be that performer agencies and event organisers were often on opposite sides. However, I was pleasantly surprised at how, after the outbreak of the pandemic, the whole industry became united, and I think we all finally realised that if any part of the music ecosystem is disrupted, everyone is threatened.
Exit was born from political struggle – how political is the organisation these days? What’s its social responsibility?
The Exit Foundation is as important to us as the music festival, and it implements dozens of important projects each year. Using the power of the Exit brand, the Exit Foundation has positioned itself over the years as a leader in mobilising both public opinion and the decision-makers in the areas of youth support, environmental protection, peace promotion, creative industries, destination branding and humanitarian work. Each year, we implement dozens of projects to contribute to improvements in these areas.
Last year, apart from the aforementioned Life Stream, we used our Green Revolution platform to influence the government of Serbia to adopt our initiative and increase the country’s afforestation from the current 28% to 40% of its territory. The foundation has become an indelible part of the festival, and over the years, its social role has been integrated with our musical work, making a single unit.
“We are excited by the possibility of creating new concepts and brands adapted to their [other] countries”
How do you see the festival developing over the next 20 years?
The next 20 years will determine whether our planet will become uninhabitable for humans and most plants and animals. I see Exit at the forefront of that fight, along with all like-minded individuals and organisations, because only united we can make real change.
How do you plan to keep growing the Exit brand?
On the one hand, providing the best festival and entertainment experience in the unique, magical location of one of the largest fortresses in Europe. On the other hand, through strong social activism, which together with other organisations should lead to a new evolution, but this time an evolution of consciousness of enough people to really collectively reach peace on earth and peace with earth.
We also received many invitations to spread all over the world, which we find very exciting. There’s only one Exit Festival, and the Exit brand is reserved only for our Fortress in Novi Sad. Still, we are excited by the possibility of creating new concepts and brands adapted to their host countries, but at the same time associated with the Exit brand.
In addition to Exit, we currently have the Sea Dance Festival in Montenegro, Sea Star in Croatia, Revolution in Romania, Echowaves in Georgia and F84 in Bosnia and Herzegovina. There’s also the youngest member of our festival family, No Sleep in Belgrade, which is the current holder of the EFA award for the Best New European Festival.
What are you most looking forward to this year?
This year, I am most looking forward to another embrace – an embrace between the audience and the artists and an embrace between all of us.
EEnlarge Europe launches with SOS campaign
A new, partially EU-funded association of grassroots music venues, EEnlarge Europe, has launched in eastern Europe with its first five members.
EEnlarge Europe, described as both a “community of venues” and an “educational project for the grassroots scene”, aims to bring together venues in the region to support each other and share knowledge and best practice.
At launch, the association comprises Channel Zero (270-cap.) in Ljubljana, Slovenia; Nappali (200-cap.) in Pécs, Hungary; Moszkva Kávézó (300-cap.) in Oradea, Romania; Kvaka 22 (250-cap.) in Belgrade, Serbia; and Zentropia in Senta, Serbia, with support from Budapest-based journalist and artist manager Eszter Décsy (Now Books & Music).
EEnlarge Europe’s first campaign, ‘SOS: Save Our Sources’, aims to raise awareness of the plight of grassroots music venues, which it says are in urgent need of more financial help and to be allowed to reopen as soon as possible.
we strongly hope that the decision-makers will finally realise they need to act now, before it is too late,”
Ana-Marija Cupin from the Serbian band Repetitor, one of several artists backing the campaign, says: “All the legendary gigs have happened in a small venue. A warm and relaxed atmosphere […] is something you do not experience in the arena.”
“I’m still crazy for club gigs – that’s where we started everything from,” says Hungary’s ‘Apey’ András Áron (Lazarvs, Apey, Trillion). “It’s really good to keep those gigs in mind. If these places disappear, I can’t even imagine how hard that would be for an emerging band to start – not that it was ever easy.
To spread the world about SOS, EEnlarge Europe has asked local musicians describe in their own words what small venues mean to them, both personally and professionally. Their responses can be found on EEnlarge Europe’s Facebook page.
“By this, we strongly hope that the decision-makers will finally realise they need to act now, before it is too late,” says the association.
Exit Festival will go ahead in 2021 – organisers
Serbia’s Exit Festival will be held according to plan in July 2021, despite the cancellation of Glastonbury Festival and uncertainty over the festival summer elsewhere in Europe, organisers have said.
Dušan Kovačević, the festival’s founder, says he remains “optimistic” about celebrating Exit’s delayed 20th anniversary on 8–11 July, citing Serbia’s successful vaccination programme and the high proportion of the population who already have Covid-19 antibodies. Serbia is currently vaccinating around a million people, or 15% of its population, every month, and health experts say at least 40% of Serbs are likely already immune to the disease.
Artists performing at Exit 2021, many of whom are rolled over from last year, include David Guetta, Tyga, DJ Snake, Eric Prydz and Four Tet, Nina Kraviz, Paul Kalkbrenner and Metronomy, with more still to be announced.
“The safety of all our visitors, artists and staff is of course a priority,”
“We are very optimistic about the possibility of celebrating Exit’s jubilee in 2021,” comments Kovačević. Given what we have all been through in the past year, the euphoria at this year’s festival can only be compared to the explosion of positive energy at the first international Exit in 2001, which occurred after a decade of isolation and conflict in the Balkans during the 1990s. It was this release of huge repressed energy 20 years ago that led to the creation of the legend of Exit as a festival with the most exciting atmosphere, where performers have some of the best performances in their careers.”
Other festivals to have already indicated they will push ahead this summer include Frontier Festival in the Netherlands and Albania’s Unum Festival, the latter of which will make use of mass testing for Covid-19.
“The safety of all our visitors, artists and staff is of course a priority,” adds Kovačević, who says Life Stream proved it is possible “to host a Covid-secure event with health and safety measures at the highest level.”
Exit 20 takes place 8–11 July 2021 at the Petrovaradin Fortress in Novi Sad. Tickets start at €109 for a four-day pass.
András Berta joins Serbia’s Exit Festival
Festival marketing expert András Berta has joined Serbia’s Exit Festival as international marketing director ahead of the festival’s 20th-anniversary celebrations in 2021.
Berta, 42, previously worked for Sziget in Hungary, handling the festival’s international marketing, PR and ticketing between 2010 and 2017. He leads the European Marketing and Communication (Emac) Group at Yourope, the European Festival Association.
His main focus at Exit will be the promoter’s flagship Exit Festival, though he will also work with the company’s other events, including Sea Star (Croatia), Sea Dance (Montenegro) and No Sleep (Belgrade, Serbia).
“It’s an honour to join Exit, since it’s clearly one of the most famous festivals in the world,” comments Berta. “For me, personally, it’s also very important that this event is far more than ‘just’ a festival.
“It’s an honour to join Exit, since it’s clearly one of the most famous festivals in the world”
“Understanding the deep social engagement of Exit is something you can only do once you join them. So, I’m here for a reason and arrived with clear plans and expectations, but also with a lot of respect.
“I think we all need to adapt to the ‘new normal’ and we don’t really know how festival marketing can cope with all the restrictions we’re facing these days. But we’re also looking at 2021 as the new beginning which gives us lots of energy to explore new ways. So, long story short: it’s definitely a huge challenge and I’m looking forward to my new role at Exit.”
Exit 20 – postponed from this year because of Covid-19 – takes place from 8 to 11 July 2021 at Petrovaradin Fortress in Novi Sad, Serbia, with performances by David Guetta, DJ Snake, Tyga, Eric Prydz, Paul Kalkbrenner, Nina Kraviz, Boris Brejcha, Four Tet, Sheck Wes, Solomun, Sepultura, Metronomy, Honey Dijon and more.
Tickets for Exit 2021, currently priced for a limited time at €109, are on sale now.
Festivals can still make a difference
The Covid pandemic has been the harshest on the events and festival industry, keeping in mind that mass gatherings were the first to be shut down and will be the last to reopen.
The worst thing is that nobody knows when the revival of the festivals might happen. Uncertainty is at its highest point. However, despite unprecedented challenges, there is still a lot that festivals can do.
Most festivals have turned to the digital world in order to remain present in the lives of their fans. Some offered videos of their past editions, some built complex pay-per-view virtual worlds with exclusive superstar shows.
At Exit we decided to take a somewhat unique approach. Exit started as a youth movement for peace and freedom in Serbia and the Balkans 20 years ago.
Since then, social activism remains as important as the music itself through the work of Exit Foundation, which runs the festival, among other projects.
The Foundation’s work varies from humanitarian initiatives, such as helping to build a hospital wing for children with cancer, and participating in a global campaign to stop human trafficking, to projects in youth development, peace promotion and environmental protection.
We were also responsible for bringing the titles of European Culture Capital and European Youth Capital to our home city of Novi Sad.
Life Stream is an open-source platform that can run by every event in the world
Dedication to social activism is the reason we decided to mark Exit’s 20th anniversary with one of our biggest environmental projects to date, Life Stream, in which regular festival streams combine with video and messaging to alert the audience to the seriousness of the environmental crisis: if humanity doesn’t change course, Planet Earth could become inhabitable in just a few decades!
We launched a pilot edition of this project during ADE 2019 with Artbat performing from The Crane in Amsterdam.
The next level involves partnership with the United Nations World Food Programme (WFP), to illustrate the crisis that is happening as we speak.
The pandemic and lockdown measures, together with climate change, are pushing a record number of people to the edge of extreme hunger.
It’s estimated that 270 million people will be in danger before the end of 2020 – an 80% increase from 2019.
Life Stream 2020 is a four-day festival, 3–6 September, taking place at Petrovaradin Fortress, where Exit Festival takes place.
From our legendary Dance Arena, we brought together international stars alongside our most famous regional acts. Some performances were live from the Fortress and some will be exclusive online sets, which we’ll present as if they’re live onstage.
The task of our generation is to build not a new normal, but a new Earth
We built a big production for this, one of the few actual stages that will be built this year. Viewers joined us online via stream, free of charge, and we had a small live audience, adhering to government guidelines and current health and safety measures.
During the stream there was be a call to action for people to donate directly to the UN’s WFP page.
Life Stream is an open-source platform that can run by every event in the world that wants to dedicate media space to support social issues.
Helping others is the strongest motivation to realise such a project, even in such difficult times. The pandemic is the fourth emergency state we at EXIT have experienced in our lives.
Therefore, we can offer a few words of consolation: that no matter how bad the situation looks at the moment, the clouds will disappear and the sun will shine again.
It is up to us in the festival world to be at the forefront of not allowing the ‘new normal’ to be a world with no contact, but for the pandemic to bring us to a more responsible way of thinking about the world around us.
The task of our generation is to build not a new normal, but a ‘new Earth,’ where humanity will be in harmony with the life around us. If we don’t succeed, we might be the last generation to try.
Dušan Kovačević is founder and CEO of Exit Festival in Serbia.