Sign up for IQ Index
The latest industry news to your inbox.
Employees at Manchester-based accountancy firm Sedulo were in for a shock when they clocked in to find their office had been replaced by their own private, one day-only festival.
Recent research reveals 52% of fans book festival tickets while at work, and almost half of that 52% have bosses who have no idea what they’re doing. To illustrate this point and mark the start of the festival season, ticketing platform Skiddle decided to give the Mancunian office workers a shock.
To ensure a full festival experience, desks were traded out in favour of portaloos, food stalls in favour of the office canteen and the morning briefing was replaced by a set from Big Narstie.
This festival stunt is part of Skiddle’s new ‘Think Festivals, Think Skiddle’ campaign, which seeks to celebrate its status as the country’s biggest and most comprehensive festival guide.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.