The Ticket Factory unveils Secutix partnership
The NEC Group’s ticketing business The Ticket Factory has announced a 100% mobile ticketing solution as part of a new strategic partnership with technology-led provider Secutix.
The move will see Utilita Arena Birmingham and Resorts World Arena – two of NEC Group’s leading venues – become the first arenas in the UK to introduce blockchain mobile ticketing technology.
The new service, branded the Ticket Factory Wallet, is powered by Secutix’s mobile blockchain ticketing solution TIXNGO – will see The Ticket Factory significantly reduce its use of paper tickets to create more eco-friendly and sustainable events. The new solution also offers enhanced security measures for customers to safely store, transfer, sell or buy digital tickets.
“Our new, fully-integrated mobile ticketing system is a massive step towards revolutionising the user experience for our fans across the UK,” says Richard Howle, director of ticketing at The Ticket Factory. “By partnering with Secutix and adopting a digital-first approach, we’ll be able to get to know our audiences better, improve the customer journey and deliver more sustainable events.”
Howle will chair ILMC’s annual ticketing panel – Ticketing: All change please! – on Thursday, 28 April.
“This partnership marks the first time a UK arena group has adopted mobile blockchain ticketing across all its venues”
“As one of the leading national ticketing agents, being agile and flexible to our clients’ needs is incredibly important, so we’re proud to have moved quickly and efficiently to introduce such transformational change that will deliver real value to organisers and promoters alike,” he adds.
By digitising its audience, the new Wallet will allow The Ticket Factory to become increasingly data-led, providing it with deeper insights into the behaviour of ticket buyers across the UK. It made its official debut for sold-out shows by Royal Blood and Sam Fender at Utilita Arena Birmingham over the weekend.
“We’re looking forward to working with Richard and his team,” adds Andy Duckworth, Secutix senior sales manager. “This partnership marks the first time a UK arena group has adopted mobile blockchain ticketing across all its venues. Their fans will now experience a simpler and more secure way to receive, share and use their tickets.
“A solution that works for both fans and live event organisers, we’re delighted to be working with our partners at The Ticket Factory to bring this to life.”
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Oxynade by Secutix offers free service until April 2021
Belgium-based e-ticketing provider Oxynade by SecuTix has announced that all new clients can use its platform for free until April 2021.
The decision to waive charges for ten months comes in response to the ongoing coronavirus crisis.
There are a limited number of places and interested parties should apply through the Oxynade website before the end of June.
Selected applicants must agree to a multi-year contract with Oxynade by SecuTix and in return, there will be no monthly licensing costs and no other ticket fees charged until after April 2021.
“Paying nothing until next year will allow clients to benefit right now from cutting-edge ticketing technology adapted to meet today’s challenges”
“Paying nothing until next year will allow clients to benefit right now from cutting-edge ticketing technology adapted to meet today’s challenges,” comments Hans Nissens, managing director of Oxynade by SecuTix.
“In just the last few weeks alone, we’ve introduced a time-slot entry feature and added chessboard seating management. But ticketing will be heavily impacted for a long time, and we will work with new clients to build a more sustainable future for their ticketing business.”
Current Oxynade clients will also be assisted with a customised support package.
E-ticketing as a service (eTaas) provider Oxynade was acquired by Swiss-based ticketing solution specialist SecuTix in January.
SecuTix acquires fellow ticketing company Oxynade
Swiss ticketing solution provider SecuTix has acquired Belgian white-label ticketing company Oxynade.
Lausanne-based SecuTix, which last year partnered with German live entertainment powerhouse Deutsche Entertainment AG (DEAG), offers enterprise-scale software as a service (SaaS) solutions for concerts, festivals, and sporting events. Its clients include Paléo Festival de Nyon, the Union of European Football Associations (Uefa), Stade de France and the orchestras of Lausanne, Romandy, Paris, Lyon and Reims.
The acquisition of Oxynade, a provider of eTicketing as a service (eTaaS) solutions, enables SecuTix to provide more ticketing services for small- and mid-sized events.
“I am delighted to welcome Oxynade to SecuTix’s portfolio,” says Frédéric Longatte, CEO of SecuTix.
“The combination of SecuTix 360° and the Oxynade eTaaS product provides a set of solutions to smaller and mid-size clients”
“The combination of SecuTix 360° and the Oxynade eTaaS product provides a compelling and innovative set of solutions to smaller and mid-size clients across multiple verticals. It also expands our existing geographical footprint to serve our northern European clients better.”
Hans Nissens, CEO and founder of Oxynade, adds: “We couldn’t be more pleased to be joining the SecuTix family. We believe that our eTaaS technology and self-service offering are highly complementary to SecuTix’s vision of establishing a new generation of ticketing solutions.
“There are significant opportunities for SecuTix and Oxynade to achieve exponential growth by answering the industry needs at all levels and throughout multiple verticals on a global scale.”
Oxynade, which appeared in the International Ticketing Yearbook’s list of 2019 ticketing pioneers, launched its inaugural eTaaS Summit in Germany in 2018, attracting 50 delegate from 14 countries.
DEAG acquires MyTicket, partners with SecuTix
In line with its recent strategy of eliminating all minority shareholdings, Deutsche Entertainment AG (DEAG) has acquired the remaining 24.9% of shares in MyTicket from publishing company Axel Springer SE.
DEAG increased its shareholding in mytic myticket AG, the company behind its MyTicket.de and MyTicket.at ticketing platforms, last July, bringing its total holding up to 75.1%. The buy-out of Alex Springer, the publisher of Bild, Die Welt and Fakt, and the largest digital publishing house in Europe, means MyTicket is now 100% owned by DEAG.
“Many thanks to our partners from Axel Springer SE for working together to establish MyTicket AG in the start-up phase, and I look forward to continuing our close cooperation in the other areas as before,” comments DEAG CEO Peter Schwenkow. “The market shares of MyTicket AG are growing strongly, and with MyTicket.de and MyTicket.at it has developed into one of the leading electronic ticket platforms.
“The transaction will enable us to further implement our strategic goals; the acquisition of the shares in MyTicket will enable us to increase earnings per share over the next few years. In addition, we will continue to expand DEAG’s ticketing business and intend to expand further internationally. After the introduction phase, with millions of tickets sold and hundreds of thousands of satisfied customers, the team can now implement the next phase of the growth course.”
“Both the repurchase of all shares and the upcoming ticketing software exchange are decisive steps for MyTicket in 2019”
DEAG has also announced a new partnership with Swiss white-label ticketing platform SecuTix, beginning this summer. SecuTix, which offers software as a service (SaaS) solutions for concerts, festivals, sporting events and more, will enable MyTicket to implement “the latest technologies, such as blockchain and dynamic pricing” in order to “be able to act in a customer-oriented manner and prevent a secondary market from forming”.
“Both the repurchase of all shares and the upcoming ticketing software exchange are decisive steps for MyTicket in 2019, in strengthening the company for future tasks and challenges,” says MyTicket CEO Moritz Schwenkow. “Furthermore, this will enable us to market the events of the DEAG family and new, innovative formats in direct communication with our customers in an even more targeted manner.”
Frédéric Longatte, CEO of SecuTix, adds: “We are very proud to be able to contribute to the continued success of MyTicket with [ticketing solution] SecuTix 360°. SecuTix has extensive experience in all genres that MyTicket offers on its portal. With our ticketing engagement platform, we are the ideal partner for MyTicket to offer promoters and events, be it sports, festivals or culture, a powerful solution for marketing and distribution.”
According to the International Ticketing Yearbook 2018, CTS Eventim – Europe’s largest ticket seller – is by far the market leader in Germany, with Ticketmaster Germany and MyTicket among its competitors.